Leadership Brand Alignment

2. Align behavioral strategy with business
strategy
Our focus is leadership in
the context of
transformation, when core
shifts in consciousness,
mindset and behaviors are
needed to achieve the
desired results

3. PointA
Prese
nt
PointB
Futu
re
Awareness
Mindsets &
Behaviors
Architecture
Actions
Measurable
Outcomes
Shift of
Consciousness

4. A Program to Align your Team’s
Potential
to your Authentic Leadership
Brand
so you Maximize your Impact
Projecting your Unique Value
to targeted Key Audiences

5. Discover your unique brand value
proposition
as a Leadership Team
 What value you provide (what problems do you solve)
 How you do it uniquely (your USPs)
 Whom you do it for (your target audience)
 Which are the Leadership Brand values you want to project

6. Align your Leadership Team’s behaviors
to your shared aspiration
 Define the individual and team behaviors that need
to be aligned to the leadership brand values
 Commit and plan on how you can bridge team and
individual behavioral gaps
 Practice behavioral and mindset shifts based on
Team Dynamics methodologies

7. Define
expectations
and create
awareness
PHASE 1
AWARENESS
PHASE 2
BUILDING
ALIGNMENT
PHASE 3
Recalibration
of commitments vs.
expectations
RECALIBRATION
1.5 Day Workshop

8. Phase I
Define expectations
and create awareness
1
• Brief from Sponsor – define expectations and business needs
2
• Initiate and complete online the Alpha Assessment on individual Leadership
Style for the team members
3
• Coaches/Facilitators conduct a Personal Awareness session with each of the
LT members – analyze the Alpha assessment report and accumulate their
expectations for the program
4
• Lead Coach/Facilitator conducts a Program Alignment session with Sponsor
to discuss the members’ expectations and fine-tune the program of the
Workshop

10. Understanding the context of
transformation and why you need
an impactful Leadership Brand as
a Team
Define your Leadership Brand
Visioning Exercise
Develop agreement on Team’s
Leadership Brand
The Look of your Brand – The Sound of your Brand –
The Behavior of your Brand – The Feel of your Brand

11. Team Commitments on Leadership
Brand Values
Personal Effectiveness Exercise
Influence Styles Explore individual
strengths & risks
Based on findings of Alpha Assessment
Feedforward Exercise
Personal Improvement Commitments
Effective Communication Strategies
of your Leadership Brand
Team Commitments towards Living
your Leadership Brand

12. Personal Awareness and
Influence Style
Alpha Assessment & Alpha Coaching Techniques developed by the top
international coaches, Dr. Kate Ludeman and Eddie Erlandson, MD of Worth Ethic
Corporation (www.worthethic.com)
Leadership Branding
Principles
By Mary Spillane, world-renowned expert in communications, business
development, performance improvement, and personal branding
(www.maryspillane.com)
Visioning
The Visioning Exercise for expanding awareness and mindfulness according to
Dr. Frank Kinslow’s work who is the founder of Quantum Entrainment
(www.kinslowsystem.com)
Building Personal Mastery
Neuroscience techniques developed by Dr. Srini Pillay, M.D. , CEO of the
NeuroCoaching Center, certified master coach, brain-imaging researcher and
psychiatrist, specializing in executives’ stress, anxiety and burnout
(www.neurobusinessgroup.com)
Feedback The feedforward methodology of Dr. Marshall Goldsmith

13. • In four (4) months conduct plenary recalibration
session to track individuals’ and team’s
progress according to the expectations defined
at Phase I
Phase III
Recalibration of Expectations &
Commitments

14.  Align your Leadership Team’s potential to a strong “Why”
 Develop the ability to consistently and clearly articulate your value
proposition while influencing and connecting with others
 Build personal and team awareness and accountability towards a
strong leadership brand
 Strengthen the team’s identity, communication and impact with key
stakeholders

15. Phases
Weekly
Plan
Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Month 5
I
Define
expectations
with Sponsor
Run Alpha
Assessment
Awareness
session with
each participant
Program
Alignment with
Sponsor
II
1.5-day
Workshop
III
6 month
recalibration
session

16. Georgia Kartsanis
Leadership Transformation Coach,
CEO of SARGIA Partners
Specialization: CEO Coaching, Leadership Team Alignment,
Leadership Agility and NeuroCoaching
Georgia is the founder and CEO of SARGIA Partners in UK, Greece and UAE, a unique provider of state of the art human capital
development services linked to change strategy. She is also the founder of the Greek and Romanian Chapters of CEO Clubs Int’l.
Her forward thinking ability, passion and professionalism allow her to offer unique value to organizations in the area of leadership
development with breakthrough solutions and tools. Her international experience is a unique blend of leading change, commercial
management career consulting and transformational coaching.
Georgia is a certified Master Coach by the Center for Advanced Coaching (CAC) in the USA; certified neuro-coach from the Neuro
Business Group (NBG), certified Leadership Agility 360 Assessor by Change Wise and certified by Quantum Entrainment on
Mindful Practices as they apply to authentic leadership.
She has worked with leaders and leadership teams in the FMCG, financial, technology, pharmaceutical, industrial and green
energy sectors. Due to her diversified and vast experience in organizational structure/management matters and unique capability
of C-level coaching, she is typically engaged to support leaders in improving their interpersonal impact, agility, creativity and
executive presence, as well as strengthening their team’s alignment and effectiveness.
Her rich international business career includes a decade as an industry leader in executive search services and 20 years of
commercial management experience from the consumer, industrial and technology sectors, working with Stanton Chase, 3M,
Philip Morris, TYCO and WR Grace, in Greece, the USA and the Mid East.
Georgia is a Board Member of CEO Clubs UAE Business Women division and member of CEO Clubs Innovation Centre Core
Committee. She is also a Board Member of the American-Hellenic Chamber of Commerce.
She holds Bachelor’s and Master’s degrees in Chemical Engineering from the University of Massachusetts, USA.

17. Gerty Phili is a Master Coach, certified by the Center for Advanced Coaching (CAC) of the USA; she is also a specialist in the
area of Interpersonal Impact Coaching, trained by Nicola Murray of Tonic Ltd, UK.
She is an accomplished leadership coach, and Interpersonal Impact specialist. She brings with her a true passion for partnering
with individuals, teams and organizations to create lasting transformational change that delivers real value and business growth.
She works with executives from diverse businesses who understand that success hinges on strategically managing their own
professional growth, leadership development and personal brand. Her diverse experience and valuable skills are critical for
clients who are motivated to go to the next level.
She has served clients in Energy, Pharmaceutical sectors and Telecommunication, FMCG, Retail and Technology services.
Gerty has pioneered the concept of, and proved the value of, Personal Brand consulting in the Greek business world, offering
experiential workshops and one-to-one coaching to executives so they master the skill of interpersonal impact as it relates to their
professional presence and influence style.
She is engaged by her clients to work with their executives in order to enhance their profes¬sional brand in alignment with their
personal and corporate brand. Working with individuals or teams, she provides her unique expertise on the fundamental keys to
interpersonal impact, including professional presence, verbal and non-verbal communication skills, influence skills and business
etiquette—all with a holistic approach.
She is described as a “down to earth”, inspirational and effective person that can make others feel comfortable. Her main
motivation is to add value, focusing on the important matters, being an objective advisor and providing solutions. Equally, a
business minded professional who builds strong and long lasting relationships of trust as well as trustworthy, a person who voices
her opinion, with a positive “can-do” attitude and encouraging approach, she is at helping others strengthen their belief in
themselves and their abilities.
Gerty Phili
Leadership Coach
Partner of SARGIA Partners
Specialization: Leadership Coaching, Personal and Leadership Branding