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How to promote your article?

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Speech given by Marlene Silva (Materials Today/Elsevier) at the workshop of the XVII B-MRS Meeting, in Natal (Brazil), on September 16, 2018.

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How to promote your article?

  1. 1. HOW TO PROMOTE YOUR ARTICLE ? Marlene Silva |marlene.silva@elsevier.com
  2. 2. AGENDA Does it matter? How to get your message across? Sharing you article & your work Data as a promoter Resources
  3. 3. How to promote your work DOES IT MATTER ? > 2 000 000 authors since 2013 > 1 000 000 research articles in Materials Science
  4. 4. How to promote your work DOES IT MATTER ? > 40,000 authors since 2013 > 25,000 research articles in Materials Science
  5. 5. How to promote your work DOES IT MATTER ? > 40,000 authors since 2013 > 25,000 research articles in Materials Science
  6. 6. How to promote your work DOES IT MATTER ? What if we look at the top 1% of World topics in Materials?
  7. 7. How to promote your work DOES IT MATTER ? What if we look at the top 1% of World topics in Materials?
  8. 8. How to promote your work How to get the message across?
  9. 9. How to promote your work How to get the message across?
  10. 10. How to promote your work How to get the message across?
  11. 11. How to promote your work How to get the message across?
  12. 12. How to promote your work SEARCH ENGINE OPTIMIZATION https://www.elsevier.com/connect/authors-update/top-tips-making-your-article-visible-with-seo Title & subtitles Keywords section Abstract Metadata Image & video descriptions Choose your keywords carefully Make your title short and relevant Repeat keywords in your abstract & throughout the article Caption everything Use subheadings Link, link and link some more
  13. 13. How to promote your work SHARING YOUR ARTICLE Over a million articles received a Share Link click since January 2015 On average, there are 5 clicks per Share Link Since September 2017, co-authors also receive a Share Link 3 x more Share Links issued per article Social media is the preferred platform for readers >50% of readers clicking on a Share Link on a social network Facebook is by far the most popular >80% of all social media referrals coming from the site The most popular Share Link of 2017 Tooth damage in captive orcas (Orcinus orca) >20,000 times
  14. 14. How to promote your work SHARING YOUR WORK Stay up to date Showcase your work Collaborate and interact Share research, healthcare & data New connections & collaborations
  15. 15. How to promote your work SHARING YOUR WORK
  16. 16. How to promote your work SHARING YOUR WORK
  17. 17. How to promote your work SHARING YOUR WORK
  18. 18. How to promote your work SHARING YOUR WORK https://www.mendeley.com/community/mt-publishing-seminar/members/
  19. 19. How to promote your work SHARING YOUR WORK
  20. 20. How to promote your work SOCIAL MEDIA Make sure your work becomes Discoverable Impactful Citable
  21. 21. How to promote your work SOCIAL MEDIA Make sure your work becomes Discoverable Impactful Citable different daring innovativeoriginal bold
  22. 22. How to promote your work SOCIAL MEDIA https://www.eurekalert.org/pub_releases/2018-08/drnl-cmf083118.php
  23. 23. How to promote your work SOCIAL MEDIA https://www.eurekalert.org/pub_releases/2018-08/drnl-cmf083118.php
  24. 24. How to promote your work SOCIAL MEDIA https://jornal.usp.br/ciencias/dispositivo-permitira-reduzir-vibracao-produzida-por-helicopteros/
  25. 25. How to promote your work SOCIAL MEDIA https://jornal.usp.br/ciencias/dispositivo-permitira-reduzir-vibracao-produzida-por-helicopteros/
  26. 26. How to promote your work SOCIAL MEDIA Most widely used by researchers Immediate visibility Large community reach Easy to manage Domino effect @stewbland
  27. 27. How to promote your work SOCIAL MEDIA Most widely used by researchers Immediate visibility Large community reach Easy to manage Domino effect @ShebaAJ
  28. 28. How to promote your work SOCIAL MEDIA Visual direct approach Immediate interaction Younger community reach Easy to manage Partner-finding driven
  29. 29. How to promote your work DATA – A DIFFERENT VISIBILITY You get credit for the work you've done Leads to more citations! Can boost your number of publications Increases your exposure and may lead to new collaborations https://www.elsevier.com/authors/author-services/research-data
  30. 30. How to promote your work DATA – A DIFFERENT VISIBILITY You get credit for the work you've done Leads to more citations! Can boost your number of publications Increases your exposure and may lead to new collaborations It's easy to reuse and reinterpret your data Duplication of experiments can be avoided New insights can be gained, sparking new lines of inquiry Empowers replication https://www.elsevier.com/authors/author-services/research-data
  31. 31. How to promote your work DATA – A DIFFERENT VISIBILITY You get credit for the work you've done Leads to more citations! Can boost your number of publications Increases your exposure and may lead to new collaborations It's easy to reuse and reinterpret your data Duplication of experiments can be avoided New insights can be gained, sparking new lines of inquiry Empowers replication Greater transparency boosts trust in research & healthcare Can play a role in guiding government policy Improves access to research for those outside health and academia https://www.elsevier.com/authors/author-services/research-data
  32. 32. How to promote your work DATA – A DIFFERENT VISIBILITY You get credit for the work you've done Leads to more citations! Can boost your number of publications Increases your exposure and may lead to new collaborations It's easy to reuse and reinterpret your data Duplication of experiments can be avoided New insights can be gained, sparking new lines of inquiry Empowers replication Greater transparency boosts trust in research & healthcare Can play a role in guiding government policy Improves access to research for those outside health and academia https://www.elsevier.com/authors/author-services/research-data
  33. 33. How to promote your work https://researcheracademy.elsevier.com/communicating-research/ensuring-visibility
  34. 34. How to promote your work? Marlene Silva Materials Science Publisher marlene.silva@elsevier.com

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