1. 2011 Fall Brokers’
Meeting
October 24, 2011
“Seize the Day”

2. AGENDA
 Welcome Sandy Greene, President
 Pledge of Allegiance Trina Joyner
 President‟s remarks Sandy Greene
 MLS Update
 Data Cooperative
 Tokenless
 Revenue Sharing with Partner InfoNet

3. Presenters
Sandy Greene, President
Trina Joyner, President-elect
Fred Dean, MLS Chair
Ruth Briggs King, EVP

4. Welcome!
 This is our second meeting this year. We are
committed to meeting with you and keeping
you informed of the latest news. More
importantly, we seek to ensure we are All
Together and working to meet your needs now
and in the future.

5. President’s Remarks
Seize the Day!

6. Did you know?
 SCAOR has received over $50,000 in grants
from NAR during the last 5 years.
SCAOR has awarded $ to first time home
buyers in Sussex County.
SCAOR was the first to offer the Green
Designation Course in the Region?
SCAOR was the first to offer the Short Sale
Program in the Region?

7. Under our umbrella
 We have assisted and supported
 WCR( Women‟s Council of REALTORS®)
the recipient of 5 outstanding awards this year!
 Community Service Foundation
 And, now..The Peninsula Commercial Alliance

8. A year ago:
 We were launching the new version of Innovia
 Incorporating Data checker into our MLS
 Introducing a Revenue Sharing Program
 Adding REALIST™ to our MLS
 Introducing Forms Simplicity

10. Staying on course
 Presidential Advisory Group on
Communications
 We met and made a list of recommendations to the
Board of Directors including:
 Quarterly meetings of the Brokers of Record
 Monthly Meetings of the Board of Directors
 Two General Membership Meetings per year ( with a
nominal fee to cover the food expense)
 Email all members with specific information
 Continue at a glance, but change the format

11. PAG Recommendations
 Communicate, via blast e-mail, to all members
regular and useful information
 Post agendas and minutes from Committee and
Board meetings
 Focus on more task force and less committees

12. Kept on going….
 This summer I reached out to you, the Broker
of Record, and had small lunch or breakfast
meetings near your office.
 I asked the same question to each group:
 “Tell me the 3 most important things the
Association should provide to support your real
estate practice”

13. The answer:
 1) MLS and good data
 2) Professional development/ education on key
issues, changing issues, etc.
 3) Networking and communications on key
industry issues

14. The “ah” moment
 “we are in agreement on the important
functions”
 The majority of you believe the Association is
on track and doing a great job.
 You validated of our mission and our program
of work
 And, you encouraged us to have an open
dialogue

15. LAST YEAR

16. Let’s fall back to revisit our 2010
Brokers’ Meeting
 Automated Valuation and REALTOR® Value
Map
 Revenue Share with Corelogic™ ( Partner
InfoNet)
 Cooperative Agreements

17. Under Construction
 Forms and Transaction Management
 Forms Simplicity
 Revenue Sharing
 What’s this all about?
 Cooperative Agreements
 Trend, MRIS, Coastal, and others…..

18. MLS Value
 National demographic information
 National real estate sales information
 NAR has a program RPR that keeps any and
all revenue generated
 Many MLS are investigating other options and
SCAOR has been offered agreement with Core
Logic( Marketlinx) for SCAOR Data called
Revenue Sharing.

19. PRESENTLY
 We placed a hold on the RVM based on
concerns from some appraisers and others
about automated valuations.
 Have you visited Zillow or houselogic.com? Do
you see the zestimates?

20. Review from 2010

21. What is RVM?
 REALTOR® Value Map
 RVM is a home value estimator based on
information in our MLS.
 Visitors may access the RVM and automatically
adjust the value of a property based on certain
characteristics of a home;
 Type of home, number of bedrooms, number of
bathrooms, and total rooms of the house or the square
feet and age of the home. Visitor will indicate they
have made a revision and RVM will recalculate based
on comparable sales.

22. RVM
 When that visitor leaves the site, the
adjustments from their information is not
saved. “one time, real time”

23. TODAY
 After months of continued due diligence, the
MLS Committee recommends moving forward
with Corelogic Partner InfoNet program
 With enhancements for a data cooperative
agreement and with use of the RVM.

24. TOMORROW
 The MLS can not rest. It continually has new
rules, new products, new services, and new
ideas to meet the ever changing technology
around us.
 We need to move forward on key issues. NAR
will discuss the Franchisor IDX issue in
November. The recommendation from the
NAR MLS is to rescind.

25. PROTECTING THE MLS

26. Protecting The Data
 “what are you doing to protect the data?” is a
question for the SCAOR MLS and for each
Participant to answer.
 The MLS uses a second level authentication to
restrict unauthorized access
 The MLS uses IDX and RETS agreements to
restrict unauthorized data transmission, including a
license agreement

27. Protecting the data
 Know your web providers
 Know your vendors
 Remind your licensees
 Report suspected activity to SCAOR
 Today data is vulnerable to:
 Screen scrapers
 Sham operators
 Syndication and resyndication

28. SCAOR MLS VENDORS
 Corelogic
 Innovia
 Realist
 Real Estate Solutions( Forms Simplicity)

29. BROKER INDEPENDENCE
 Each Broker of Record (Participant) has the
ability to opt of out of any of these programs.
Last year, 1 one broker elected to opt out of
the RVM program.
 InfoNet agreement is at the MLS/Association
level
 Brokers normal course of business is
unchanged
 Brokers use of their own listings is unimpeded

30. Partner InfoNet
 Helps identify and stop unpermitted uses of
our data.
 “ Your listing data is valuable and in demand.
That demand is driving individuals and
businesses to use it without MLS permission
or compensation. – You share in the revenue
that is generated from products that use your
data, provide tools that help your business and
gain protection against unauthorized use”

31. REVENUE SHARE
 AKA: InfoNet Partner

35. What is InfoNet
 Corelogic licenses  Resulting in products
listing data directly for Risk Management
from MLS‟s and detection purposes
 MLS Data is fused with  Providing a complete
public record data and source for meaningful
valuations into a and actionable property
centralized Corelogic information for Risk
Database Managers
 Providing revenue and
complementary
solutions

36. How does the Partnership work?
 Corelogic will provide:  Corelogic will License
 technology to:
infrastructure  Lenders
 Secure data aggregation  Servicers
 Risk management  Capital Markets
solutions
 Support
 Sales and Marketing
 Accounting

37. Corelogic
 Will share  Exclusive agreement:
 30-40% of gross revenue Corelogic is the
with exclusive partners only firm authorized to use
 7-17% gross revenue SCAOR data for the
with non-exclusive
specific risk management
partners
purpose

38. Additional Benefits for Exclusive
Partners
 Free- enhanced data security. Application of
“beacons” within MLS content will empower
Corelogic to trace and police use of exclusive
partners‟ data.
 Free listing and market activity reports.
 Free AVMs enhanced by MLS data.
 Free MLS Data Co-op for members. You can
use with just your MLS data or as a platform.

39. Permitted Uses of your MLS
Data
Permitted Use Non-Permitted Use
 Risk Management  Consumer facing
 Fraud Detection  Marketing
 Underwriting  Soliciting agents, brokers, or
 Asset management consumers
 Portfolio review
 Servicing
 Valuations

40. Potential Value of MLS Data
 Annual Risk Management Market
$12,000,000
 Total Active Listings: 1,000,000
 Royalty%: 30%
 Royalty per listing: $3.60

41. Questions

42. Trina Joyner, 2011 President -
elect
 “Without a plan, a goal is just a wish….”

43. Strategic Plan
 We completed our next 5 year plan in August with the assistance of
volunteers, board members, and the guidance of NAR. We were lead by
NAR planner, Alice Martin.
 We have a vision and specific goals to help our members. Our incoming
Committee Chairs have met and received the Strategic Plan and are planning
on programs and activities to achieve the goals.
 Communications will continue to be the focus for us as we move forward.
 We can‟t do all of this alone. We need you to continue to partner with us.
 Goal 1: Efficiently and effectively utilize technology to engage and educate
members
 Goal 2: Have an environment that focuses on professional development and
training.
 Goal 3: Have an organizational structure that provides the necessary support
for carrying out its goals and objectives.
 Goal 4: Advocate public policies that advance the real estate industry, private
property rights, sustainable real property ownership and housing opportunities
 Goal 5: Have active and engaged members who see value in their association
services.

44. SCAOR Committees
 It takes a lot of volunteers to make the SCAOR wheels go
„round….
 Please see a staff member at the “Volunteer Station” to see
how you can help us move forward!

45. News and Views at SCAOR
 SCAOR hosted the Pilot Program for NAR‟s
Leadership 200-300 Series
 SCAOR hosted NAR Smart Growth Presenter
in September
 SCAOR will offer NAR E-pro course this
week
 SCAOR will offer Commercial Signature
Series Speaker, Doug Devitre on Nov. 3

46. By Invitation
 Ruth Briggs King will present during the NAR
Convention on “ My REALTOR® Party to
highlight our recent accomplishments.

47. A moment’s insight is sometimes
worth a life’s experience.” –
Oliver Wendell Holmes

48. Upcoming Events
Thursday, October 27: NAR e-pro certification
Thursday, November 3: Commercial Signature
series presenter at SCAOR
Nov. 10-15 NAR Convention
Wednesday, December 7: Affiliate NYC trip

49. December 9, 2011
Installation of 2012 Leadership Team
at the Heritage Shores in Bridgeville

50. Meeting adjourned until next
regular meeting.
Thank you for joining us!