These slides were presented during the SEMrush webinar "Influencer Marketing ROI - Are You Set Up For Success?". You can view the video and read the transcript here >>> https://www.semrush.com/webinars/influencer-marketing-roi-are-you-set-up-for-success/

1. @crestodina
What’s the best way
to meet influencers?

7. @crestodina
“Would you like me to take your picture?”

8. @crestodina
“Hell no”
“Would you like me to take your picture?”

11. @crestodina
What’s the best way
to collaborate with influencers?

12. @crestodina
1. Contributor quote
2. Expert roundup
3. Deep dive interview
Three Types of Collaborative Content

13. lead

14. lead
traffic
conversions
rank
content
links
content
relationships

15. Collaborate with relevant influencers…
(relationships)

16. to create high-quality, link-worthy content…
(content)

17. that organically attracts enough links and authority...
(links)

18. hat our search optimized product and service pages...
(content)

19. rank for the transactional phrases...
(rankings)

20. attracting targeted visitors...
(traffic)

21. to our informative, trustworthy websites...
(conversions)

22. so we get new leads everyday.
(demand)

23. @crestodina
Create high-quality original content
in collaboration with relevant influencers
that organically attracts enough links and authority
that our search optimized sales pages rank
for the transactional phrases attracting targeted visitors
to our trustworthy websites
so we get new leads everyday.

24. Research
Outreach
SEO
Analytics
Sales
Social Media
Writing
CRO

25. Creative
Friendly
Creative
Analytical
Friendly
Analytical
Friendly
Creative

26. @crestodina
Great marketers are
creative, analytical and friendly.