Clayton Wood — Uncover ‘not provided’ Data & Translate It Into Actionable Website Optimization
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These slides were presented during the SEMrush webinar "Uncover ‘not provided’ Data and Translate It Into Actionable Website Optimization". To access video and transcript, visit https://www.semrush.com/webinars/uncover-not-provided-data-and-translate-it-into-actionable-website-optimization-with-clayton-wood/
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Clayton Wood — Uncover ‘not provided’ Data & Translate It Into Actionable Website Optimization
- 1. Uncover ‘not provided’ Data & Translate It Into Actionable Website Optimization Taught by Clayton Wood
- 2. Clayton Wood Co-Founder of 2 multi-million dollar marketing brands Endless Rise and SEO Reseller. Helped companies like Freelancer.com, My.com & Mail.ru drive traffic and revenue. Executed over 1,000 marketing campaigns and helped drive over 20 million visitors to client’s websites. A bit about my background
- 3. My Commitment to You
- 4. Uncover ‘not provided’ Data & Translate It Into Actionable Website Optimization
- 5. CONTENT DOWNLOAD Advanced SEO Monetization Strategies for 2019
- 6. Uncover ‘not provided’ Data & Translate It Into Actionable Website Optimization Pro Tip - Uncovering the data only shows opportunities, you have to optimize to drive traffic. Part 1: Where’s the data? Part 2: How to read it Part 3: Actionable SEO tactics
- 7. Pro Tip - Uncovering the data only shows opportunities, you have to optimize to drive traffic.
- 8. What’s ‘not provided’ data?
- 9. 1. Where’s the data?
- 10. 1. How important is the data?
- 11. 1. Data Using Google Search Console 1. Performance 2. Queries 3. Clicks & impressions
- 12. 1. How To Transport Into GA
- 13. 1. How To Transport Into GA
- 14. 2. How To Read The Data
- 15. 2. Formula For Estimating Traffic
- 16. 2. Formula For Estimating Traffic
- 17. Pro Tip - The advanced SEO roadmap has a snippet optimization section in it.
- 18. 3. Actionable SEO Tactics
- 19. 3. Optimize Hidden Valuable Pages
- 20. 3. Checking & Adding Schema
- 21. 3. Checking & Adding Schema
- 22. 3. Checking & Adding Schema
- 23. 3. How To Rank Above Your Competition
- 24. Roadmap To 50% Increase In Organic Traffic bit.ly/AdvancedSEO2019
- 25. If you need help, ask Clayton Wood claytonwood.org claytonwood@gmail.com bit.ly/AdvancedSEO2019
Notas del editor
- I’m a practitioner, and I have 2 guys that work with me. We are all in California, and all watching our projects closely. Talk about the agency in Manila. Talk about learning that I’m a practitioner, not a manager.
- To help you learn. Any time, and place, any where. Story about how I believe in sharing knowledge, just for the sake of sharing. I’m an “open source” advocate.
- Talk about how with just 1 small tweak, Google can change the search results big time for millions of websites. We believe that many of these changes have been important in the algorithm in years past, but now are becoming more important this year. We are watching tens of thousands of rankings per day move around.
- Ask them how long everyone has been in the industry?
- Does everyone know the search parameter in GSC to find this? 2 points here: 1. This is a great way to find keywords you should optimize for (low impressions, but highly relevant) then go add content on this keyword to existing pages. 2. This is where Google shows which keywords go to which pages. A smart system to track these and build a view in Google Analytics, can show which keywords are being used to find your pages.
- There are a lot of ways to do this, as you can find online, but I’ve found the best way is: KEYWORD COMPUTING In the first step, the SC is being merged with the combined data from Cognitive Services and the Rank Monitoring data to compute keywords and a first likelyhood. KEYWORD MATCHING Now the Hero tries to match the keywords with their corresponding sessions in Analytics. He first checks, whether a plug in captured a search, then looks for other indicators. KEYWORD ATTRIBUTION In 50-60% of the cases, he matches with absolute certainty. For the remainder, the Hero uses eight scoring models. If the probability is less than 83%, they’ll stay (not provided).
- When we build this out based on your goals, domains and filters in Google Analytics, It will show up as a new view in your Google Analytics.
- Now you know which keywords are driving the most traffic. In my experience, they are ones that you already know about and are probably optimized for. The larger opportunity is to sort the list by the lowest volume and make sure you’re optimized for the low traffic keywords that are driving conversions.
- When you are using SEMrush’s keyword magic tool, or any tool that show Google’s search volume, you can assume that if you are ranked in organic position #1, you’ll get 21% of that traffic.
- If you rank for the snippet, it could be even higher.
- These are advanced. I’m trying to cover the gamut for everyone here, but these are probably for people who have a large content library built out, and already have a strong understanding of SEO. Search for low impression keywords and then optimize for them.
- Use SEMrush’s content optimization tool. Include all of those keywords you found in Google Analytics & Google Search Console in the piece. If you don’t have it, you need to use it. The best parts are about the tool are: We analyze your rivals' content and give you ideas to write a winning optimized content.
- You can check it in SEMrush rank tracking.
- There are a lot of different kinds. The most obvious, if you have a informational website on WordPress is the button right inside of the WordPress environment using the Yoast plug in. You’ll need to be using the latest version of WordPress, Gutenberg, but when you do this, it will code the content as an FAQ snippet. You might just get that big real estate on the search results page. You do this by: Opening WordPress’s new block editor. Adding an FAQ block to the page. Check snippet with Google Structured Data Testing Tool Publish
- FAQ snippet
- FAQ snippet