David Vogelpohl — Optimizing WordPress for Speed & Conversions

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These slides were presented at the SEMrush webinar "Optimizing WordPress for Speed & Conversions". Video replay and transcript are available at https://www.semrush.com/webinars/optimizing-wordpress-for-speed-and-conversions/.

Marketing

CONFIDENTIAL
Don't Settle for Slow
Optimizing WordPress for
Speed & Conversions
David Vogelpohl
@wpdavidv

CONFIDENTIAL
Learning Objectives
4
Performance isn’t a vanity metric. It’s a GROWTH metric.

CONFIDENTIAL
Learning Objectives
5
Performance aﬀects SEO, especially on mobile!

CONFIDENTIAL
Deﬁning your benchmarks
for performance
6

CONFIDENTIAL
Choose your front-end testing suite & target KPI - ( ~favs: Speed Index or Start Render)
7
litturl.co/wpt-pat

CONFIDENTIAL
PageSpeed Insights views performance as Google ~sees it
8

CONFIDENTIAL
Get a feel for how the customers that matter experience your site
9
litturl.co/GA-PageSpeed

CONFIDENTIAL
Backend performance monitoring catches performance siphons
10

CONFIDENTIAL
Set a performance budget & measure when making new pages
11

CONFIDENTIAL
Optimizing your infrastructure
and network footprint
12

CONFIDENTIAL
Choose a quality hosting platform focused on WordPress
13
“Where there’s focus,
there’s progress”

CONFIDENTIAL
Slower hosting? Try edge cache HTML with Cloudﬂare.
14

CONFIDENTIAL
Use a CDN like Cloudﬂare or MaxCDN
15

CONFIDENTIAL
Optimization beyond
your infrastructure
16

CONFIDENTIAL
WP Rocket covers a lot of bases & is a quick win!
17

CONFIDENTIAL
Embrace “oﬄoading” to add a poof-of-power to your WordPresses
18
Poof!
litturl.co/StreamPlugin

CONFIDENTIAL
Scale performance when you create. Use pre-optimized blocks & themes.
19

CONFIDENTIAL
Use AMP for amazing & UNIQUE beneﬁts, but watch the drawbacks
20
Speed &
Search
Options
wordpress.org/plugins/amp/

CONFIDENTIAL
Thank you.
wpengine.com
litturl.co/PressThis
@wpdavidv

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