Mordy Oberstein — Wix for SEO: Separating Fact from Fiction
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These slides were presented at the Semrush webinar "Wix for SEO: Separating Fact from Fiction". Video replay and transcript are available at https://www.semrush.com/webinars/wix-for-seo-separating-facts-from-fiction/
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Mordy Oberstein — Wix for SEO: Separating Fact from Fiction
- 1. Wix for SEO: Separating Fact from Fiction @mordyoberstein
- 2. Who is this guy? Hi, I’m Mordy Oberstein and I’m the Liaison to the SEO Community at Wix. Find me on Twitter: @MordyOberstein @mordyoberstein
- 3. But It’s Not Just Me… It’s Them… @mordyoberstein
- 4. Thousands of Engineers… UX Experts, Writers, SEOs @mordyoberstein
- 5. Why are we here? 1. Wix Myths 2. The Evolution of Wix for SEO 3. The Road Ahead @mordyoberstein
- 7. Myth #1 Wix Sites Can’t Be Indexed @mordyoberstein
- 10. Myth # 2 You Can’t Rank with a Wix Site. @mordyoberstein
- 11. Er, Not According to Google. @mordyoberstein
- 12. Er, Not According to Google. @mordyoberstein
- 13. Er, Not According to Semrush. @mordyoberstein
- 14. Oh, but those are just branded keywords…. @mordyoberstein
- 15. Er, Not According to Semrush. @mordyoberstein
- 16. Oh, but that’s just one site! @mordyoberstein
- 17. @mordyoberstein
- 18. Oh, but that’s just two sites @mordyoberstein
- 19. @mordyoberstein
- 20. @mordyoberstein
- 21. @mordyoberstein
- 22. @mordyoberstein
- 23. With 200 million users… we could do this all day. @mordyoberstein
- 24. Myth #3: But, but, but you can’t do advanced SEO! @mordyoberstein
- 26. Myth #4: You Can’t Edit Your robots.txt @mordyoberstein
- 27. Yes , you can. @mordyoberstein
- 28. Myth #5: You have canonical issues with your product collections. @mordyoberstein
- 30. Myth #6: Wix Uses Hashbang URLs @mordyoberstein
- 31. Really? Hashbang URLs? Also, you can customize URL slugs! @mordyoberstein
- 32. Wix Myth #7: Wix Sites Don’t Have a Sitemap @mordyoberstein
- 33. Of course they do! Wix Sitemaps: ● Are per page type ● Automatically submitted to Google ● Max 10K URLs per secondary site map (above 10K = new sitemap) Rolling out right now: ● Don’t include URLs that have noindex or that are canonicalized to other pages ● Don’t include pages behind a gate @mordyoberstein
- 34. And YES, Google can read it too! @mordyoberstein
- 35. Wix Myth #8: Wix Uses Client-Side Rendering @mordyoberstein
- 38. Wix, Images, & Your Site @mordyoberstein
- 39. ● Convert to WebP when appropriate ● Implement lazy loading ● Use lower quality image placeholders ● Automatically compress your images (without sacrificing quality) Imagine that... @mordyoberstein
- 40. Wix Myth #9: Wix Sites Are Slow @mordyoberstein
- 41. Definitely Not Slow on Desktop @mordyoberstein
- 42. The time it takes for your page to be interactive… 50% reduction on desktop. 40% reduction on mobile. @mordyoberstein
- 43. Certainly Possible to be Speedy on Mobile @mordyoberstein
- 44. More Work Is Being Done @mordyoberstein
- 46. It’s an Issue We’re Owning @mordyoberstein
- 48. More Work Is Being Done @mordyoberstein
- 51. All of those Engineers… are on it. @mordyoberstein
- 52. The Evolution of Wix @mordyoberstein
- 53. A Matter of Philosophy @mordyoberstein
- 54. Structured Data: Out of the Box @mordyoberstein
- 57. ‘Tag Logic’: Scalability & Efficiency @mordyoberstein
- 62. More Structured Data! 1. More than one markup for static pages 2. Easier overrides for out-of-the-box markup @mordyoberstein
- 64. More for the Sitemap Sitemap with image URLs Video objects after that After that, multi-language URLs @mordyoberstein
- 65. More SEO Education for Our Users @mordyoberstein
- 67. We Want Your Feedback. Take it for a test run, let us know what you think. What did you like? What can we do better? My DMs on Twitter are OPEN reach out to me! @mordyoberstein @mordyoberstein