These slides were presented at the SEMrush webinar "How to Create Your Instagram Brand Strategy [Everything You Need to Know in 2020]". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-create-your-instagram-brand-strategy-everything-you-need-to-know-in-2020/

1. How to Create Your
Instagram Brand Strategy
Rebekah Radice| @rebekahradice | @tailwindapp

2. Instagram
Phenomenon
In a perfect world, your
audience would follow you
on Instagram, swoon over
your content, and instantly
make the decision to work
with you or buy from you.

3. In reality,
this rarely happens.

4. Your
Current
Brand
How well do people:
• Know
• Like
• Trust
• Recognize
… your brand?

5. 3 Steps to Your 2020 Instagram Brand Strategy
Identify Your Ideal Audience

6. 3 Steps to Your 2020 Instagram Brand Strategy
Identify Your Ideal Audience
Create Content They’ll Love

7. 3 Steps to Your 2020 Instagram Brand Strategy
Understand Your Audience
Create Content They’ll Love
Use the 3 C’s to Close the Deal

8. 1. Identify Your Ideal Audience

9. Your Audience…
ISN’Tanybodyandeverybody.

10. Your Ideal Audience
People with a
need you can
fill.

11. Your Ideal Audience
People with a
need you can
fill.
People you
can deeply
impact.

12. Your Ideal Audience
People with a
need you can
fill.
People you
can deeply
impact.
People you truly enjoy
engaging with.

13. Your Ideal Audience
People with a
need you can
fill.
People you
can deeply
impact.
People you truly enjoy
engaging with.
People excited to buy
what you’re offering,
work with your
company, and support
your efforts!

14. 2. Create Content They’ll Love

15. 3. Be Consistent with the 5x5 method
Create Your Perfect Content Mix
Valuable
@jenns_trends
helpful,educational,
teaching,learning

16. 3. Be Consistent with the 5x5 method
Create Your Perfect Content Mix
Valuable Aspirational
@jenns_trends
helpful,educational,
teaching,learning
idealized,tangible,
attainablevisionorgoal
@rightsideoftwenty

17. 3. Be Consistent with the 5x5 method
Create Your Perfect Content Mix
Valuable Aspirational Lifecycle
@jenns_trends
helpful,educational,
teaching,learning
idealized,tangible,
attainablevisionorgoal
buildingawareness,
nurturingrelationships,
encouragingaction
@rightsideoftwenty @pegfitzpatrick

18. 3. Be Consistent with the 5x5 method
Create Your Perfect Content Mix
Valuable Aspirational Lifecycle Unique
@jenns_trends
helpful,educational,
teaching,learning
idealized,tangible,
attainablevisionorgoal
buildingawareness,
nurturingrelationships,
encouragingaction
proprietary,branded,
business-focused
@rightsideoftwenty @pegfitzpatrick @callme_christine

19. 3. Be Consistent with the 5x5 method
Create Your Perfect Content Mix
Valuable Aspirational Lifecycle Unique Evergreen
@jenns_trends
helpful,educational,
teaching,learning
idealized,tangible,
attainablevisionorgoal
buildingawareness,
nurturingrelationships,
encouragingaction
proprietary,branded,
business-focused
timely,relevant,usefulfor
yearstocome
@rightsideoftwenty @pegfitzpatrick @callme_christine @whatihavelearned

20. Use Content Playbooks to Plan

21. 3. Connect, Communicate, Close

22. Connect: The ONE Link
• Instagram only gives you 1 link in bio
• The 1 opportunity to transport viewers from
Instagram to what they care about most:
- Blog posts
- Shop
- YouTube Channel
- Newsletter
- Affiliate links

23. Connect: The ONE Link You Need
• Never change your bio link again
• Automatically update your page with new
post links
• Attract new customers
• Brand your bio
• Track and measure the ROI of Instagram

24. Communicate: Announce
• Let people know where to find you
• Use signage if you’re local,
communicate with emails, share it in
your newsletter, get found by using
the right hashtags
• Run contests, challenges or ads to
boost awareness

25. Close: Swipe Up in Stories
• Go to a link by swiping up on a Story
• Only available to accounts with
10,000 followers
• Also available to verified accounts

26. Close: Product Tags in Posts
• Tap on the photo and see product
information
• Available for online stores
• Apply for approval through Instagram

27. Get it Into a System
Use Tailwind to
find your best
times to post,
then schedule
with a 9-grid
visual planner!

28. SEMRush Special Offer
$30 Tailwind Credit
Grab your special SEMRush offer!
http://bit.ly/30semrush

29. rebekah@tailwindapp.com | @rebekahradice
Your special offer: http://bit.ly/30semrush
Thank You!