SEO Process by Mostech Softwares

Introduction
Hands on By:
Rajeev Kumar
Linkedin @seorajeev
mca.raj@gmail.com

Knowing about SEO
Search Engines
How Does Google Read our Websites?

6
8/27/2014
Paid
Owned
Earned
Owned
Earned
Owned
Categorizing the SERP(Share Of Voice)

How does Google work: Basic overview
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Google’s Three Steps:
1
2
3
Google must first FIND your content
After CRAWLING your site, they INDEX the pages
And ultimately RANK them within the grater index.

WAYTOSUCCESS
Steps to organic search excellence
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Best in Class
Not Best in
Class
Content Optimization
(Matching Keywords to Consumer
Behaviour)
Building Authority via
Links
Search Engine Friendly Website
Social

Orientation to SEO
Search Operators

Cache:
• Syntax: Cache:www.makemytrip.com. It shows
last time crawler visited the website/webpage.

Link:
Syntax: link:www.makemytrip.com

Site:
Syntax: site:www.makemytrip.com

SEO Overview
Technical Optimization
Link Building
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TLC
1
2
3

Technical Optimization
1) Redirects
1) URL Structure
1) Variable Parameters
1) Canonicalization
1) XML Sitemaps
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6) Navigation
7) CMS & Website templates
) Images & Rich Media
Code Optimization/Javascript/CSS
1
2
3
4
5
6
7
8
9
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Link Building
Link building is all about increasing the number of high-quality and topically relevant inbound links to a
web document in order to improve it’s visibility in search engine results for specific keywords and
phrases.
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Benefits at a Glance:
• Drive qualified traffic to
your optimized site
• Increase keyword rank
and site visibility

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1) URLs contain beneficial keywords
for maximum ranking and click-
ability
2) TITLEs are appropriate for each page
based upon keyword research
3) H1 tags are enhanced as
contextually relevant for each page
4) META Description tags that invite
greater searcher click-through
1
2
3
4

• Page name is a term for the title of any page.
A page is named for the convenience of linking
to it by its title. It is shown on the title line
(the top line) in large bold letters.
Page Naming {URL Structuring} and
Folder Naming

• Before you upload your image, pick a descriptive filename—preferably a file name you want
that image to rank for—because it will help with your search engine rankings.
• Image Alt is the text that the search engine uses to understand images.
– To include it, you simply add alt="this is your alt text" to your image tag.
• Image title should provide additional information and follow the rules of the regular title: it
should be relevant, short, catchy and concise. In FireFox and Opera it pops up when you
hover over an image
Image Naming, Image Title and Alt
Tags Creation

• What are meta tags:
– Meta tags are snippets of code on a web page. They offer information about a
page.
• Example:
– Title Tag - This is the text you'll see at the top of your browser. Search engines
view this text as the "title" of your page.
– Meta Description Attribute - A brief description of the page.
– Meta Keywords Attribute - A series of keywords you deem relevant to the
page in question.
– Meta Robots Attribute - An indication to search engine crawlers (robots or
"bots") as to what they should do with the page.
What are Meta Tags?

Redirection Tags
• What is Meta redirect:
A meta redirect is an HTML tag in the <head> of HTML
document that tells the browser that that web page has
been moved and the browser should move to the new
location as well.
• How to Write a Meta Redirect:
In the head of the document you would like moved, type:
<meta http-equiv="refresh" content="0;url=NEW PAGE URL"
/>
Replace NEW PAGE URL with the URL of the page you want
to end up on.
• When to Use Meta Redirects:
Use a 302 meta redirect when you've got a page that you
need to redirect quickly and for a short time. If you need to
redirect a page permanently, you should use server-
level 301 redirects instead.

Headings Tags {H1 to H6}
• What are heading tags:
Heading tags are used to differentiate the
heading of a page from the rest of the
content.
• Advantages of Using Heading Tags:
The heading tag is used to represent
different sections of web page content. It
has an impact on both the SEO and
usability of your site.

• What is robots.txt file
a text file used which instruct search engine robots, how to crawl and
index pages on website.
• Optimal Format
Robots.txt needs to be placed in the top-level directory of a web server in
order to be useful. Example: http:/www.example.com/robots.txt
• Example of Robots.txt Formats
Allow indexing of everything
User-agent: *
Disallow:
Disallow indexing of a specific
folder
User-agent: *
Disallow: /folder/
Allow indexing of everything
User-agent: *
Allow: /
Disallow indexing of everything
User-agent: *
Disallow: /
Robots.txt file use and creation

What is Off-Page Optimization?
The area of search engine optimization that applies to building back links for a
website.
Sources

What are Backlinks?
An incoming hyperlink from one web page to another website.
"the more back links you have pointing back to your site, the more popular it will be“
Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are
incoming links to a website or web page. In basic link terminology, a backlink is any
link received by a web site (web page, directory, website, or top level domain) from
another website

Why Backlinks are Important?
Critical Factors in Link Building
1. Link building is the key to rapidly increasing online
visibility in the search engines
2. Those who do not pursue external link building are at
high risk of diminishing their search engine visibility
and traffic
3. If you are not building links, be aware that your
online competition probably is.
4. SEO goals will likely not be met as expected for
traffic, rankings, and conversions with out link
building

SEO Process by Mostech Softwares

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SEO Process by Mostech Softwares