Slides on the importance of SEO is for small business websites. Gives advice and tips on inbound versus out bound marketing and what to do for an in house SEO project. Offers professional consultancy at prices small business owners can afford.

1. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
What is SEO and Why Should I Do It?
– a Family Affair
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2. an interactive internet marketing agency
operating in UK and Dutch markets
specialized in web promotions for the
small business owners.
For Further details contact:
Vincent Sandford on
+31 6 42873 480
or email him at
vincent.sandford@kpnmail.nl
Alternative visit our website
www.seosynovation.com
This presentation is delivered by Vincent Sandford of
2

3. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
What is SEO?
Why is it Important?
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4. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
•SEO Basics
•Keywords and Keyphrases
•On page SEO
•Off Page SEO
•Measuring Results
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5. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
Marketers Doing Marketing
Seminars Trade Shows Call Centres
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6. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
People Have The Means to Block Many Marketing Channels
Laws
TV Radio
and Direct
Mail
Telemarketing
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7. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
People Don’t Need Marketing
Search Engines
Social Media
Tweets
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8. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
Rethinking Marketing
Outbound
Marketing
Telemarketing
Trade Shows
Direct Mail
Emailing
Print Ads
TV & Radio
Inbound
Marketing
SEO & SEM
Blogging
Social Media
Free Trials
Viral Videos
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9. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
Buyers Look First at the Internet
To Search For
Product
Information
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10. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
Organic Search v Paid Search
•Organic Search is Free
•More Traffic: 75% of
Clicks
•Informed Searchers
•Organic Search is Longer
Lasting
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11. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
11

12. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
How Does Google Decide?
50% On Page Optimization
Page Title
Page Description
Page Content, H1 – H6
Tags
50% Off Page Optimization
Links – Internal &
External
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13. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
How Does Google Decide?
Picking Keywords That Have The Following Properties
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14. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
Link Building Strategies
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15. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
Monthly Measurements are Critical To Success
•Google Page
•Alexa Page Rank
•Website Traffic
•Conversions
•Searches for your
keywords
•Competitors for
Keywords
•Ranking for your
Keywords
•Keyword Efficiency
Index KEI
•Online Commercial
Intent
•Inbound Links
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16. HEAPcreative solutionsLeonard Springerlaan 9, 9727 KB Groningen
tel: 050 311 0679
SEO Synovation Inbound Marketing Process
Review Current Website Technical
Condition
Review of Current Website
Performance
Formulate Implement Action Plan
Control The Outcomes
Support with Expertise
One Time Packages start at Euro575
Monthly Packages Starting At Euro175
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17. an interactive internet marketing agency
operating in UK and Dutch markets
specialized in web promotions for the
small business owners.
For Further details contact:
Vincent Sandford on
+31 6 42873 480
or email him at
vincent.sandford@kpnmail.nl
Alternative visit our website
www.seosynovation.com
This presentation is delivered by Vincent Sandford of
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