2. Introducing a disruptive concept

3. VISION
Freeppie is A SOCIAL TRAVEL NETWORK
that wants to change the BUSINESS MODEL in the TRAVEL INDUSTRY
introducing a REVOLUTIONARY, ETHICAL, SOCIAL WAY
TO BOOK TRAVELS AND TOURIST SERVICES
MISSION
Freeppie is THE FIRST MARKETPLACE where both users and suppliers
Generate MUTUAL BENEFITS for using the platform
therefore FREEPPIE should become a LEADING GLOBAL TRAVEL PLATFORM
PLAYING A KEY ROLE in the industry very shortly

4. IN TOURISM 2.0
ROLE OF TRAVELERS IS CHANGING THE INDUSTRY
DRIVEN BY THEIR EDONISTIC NEEDS..
TRAVELERS BECOME SOCIAL ADVISORS
substituting the role of professionals
Because people TRUST more REAL PEOPLE and FRIENDS
than advertising or press
And therefore they drive demand creating VALUE to the market

5. HOTELIERS, RESTAURANTS, OPERATORS..
THEY ALL WANT TO GO SOCIAL
REACHING OUT TO THOSE TRAVELERS BUT..

6. SUPPLIERS
USERS

8. IMAGINE USERS & SUPPLIERS SUPPORT EACH OTHER
AND EXCHANGE MUTUAL BENEFITS
1
2
3
TRAVELERS WHO SHARE THEIR EXPERIENCE GET
REWARDED
CREDITS CAN BE USED TO BOOK OFFERS, SO THEY ARE WILLING TO SHARE
MORE..
OPERATORS SELL ROOMS & SERVICES AT PARITY RATE WITH
NO COMMISSION
SO THEY ARE WILLING TO PUBLISH MORE OFFERS AND DISCOUNTED SERVICES
INTRODUCES A PROCESS OF LIVE
SOCIAL MEDIA COVERAGE CALLED “HONK”
A PROCESS THAT ALLOWS TRAVELERS TO DISCOUNT ROOMS AND SERVICES IF
THEY SHARE THEIR EXPERIENCES AS THEY LIVE IT, AND GRANTS OPERATOR A
SECURE NOMINAL AND VIRAL ROI ON SOCIAL MEDIA STRATEGY
The more they share, the less they spend!
8

9. HOW DOES FREEPPIE WORK?

10. USERS TALK ABOUT THEIR PAST EXPERIENCES POSTING REVIEWS, PICS AND
INTERACT WITH THEIR SOCIAL COMMUNITY WITH THEIR NOMINAL PROFILES
when THIS content is SHARED ON FACEBOOK
THEY GET REWARDED WITH CREDITS
THAT CAN BE USED TO BOOK SPECIAL OFFERS
BOOK

11. QUALIFIED USERS CAN SPEND THEIR CREDITS (BADGES) TO BOOK ROOMS AND
SERVICES AND DISCOUNT THE PRICE
FROM 10% TO 100%!
USERS BOOK AT MARKET PRICE WITH NO DISCOUNTS.
USERS BOOK A SOCIAL ACTIVITY WITH 10% DISCOUNT
USERS BOOK A FREEPPIE ACTIVITY – 100% FREE

12. “HONK”
FREEPPIE’S LIVE VISIBILITY PROCESS
The 3 steps that grants Operators a Secure Social Return
IN ORDER TO DISCOUNT SOCIAL AND FREEPPIE OFFERS
USERS HAVE TO TAKE
1 OR MORE STEPS OF OUR
“LIVE SOCIAL MEDIA COVERAGE”
PROCESS CALLED HONK!
THAT INCLUDES A CHECK IN, A PICTURE AND A COMMENT THAT WILL
BE AUTOMATICALLY BE POSTED ON THEIR FACEBOOK PAGE

13. OPERATORS HAVE FREE ACCESS TO THEIR SOCIAL PROFILES
AND CAN ACTIVELY INTERECT WITH USERS AND SO RISE UP
IN THE CHARTS OF THE WORLD’S AND LOCAL “MOST SOCIAL ATTRACTIONS”
OPERATORS HAVE A SOCIAL
PROFILE TOO,
WHICH IS ALWAYS FREE
WITH A FRIENDLY EXTRANET
THEY CAN EASILY
UPDATE THEIR INFORMATION,
INTERACT WITH USERS
FREELY RESPOND TO
COMMENTS
ALERT FOR ABUSE OR
SUSPECT REVIEWS

14. 1
MARKET PRICE – PARITY RATE, NO COMMISSION.
2
SOCIAL OFFER 10% DISCOUNT – GRANTED SOCIAL MEDIA
COVERAGE
3
FREEPPIE OFFER - THE ROOM OR SERVICE ARE UPLOADED
AT PARITY RATE, DISCOUNTABLE BY 100% IF THE TRAVELER
FOLLOWS THE HONK PROCESS

15. FREEPPIE OFFERS WORK AS MARKETING TOOL AND CREATE
OPPORTUNITY STIMULATING AND DRIVING DEMAND!
WHY SHOULD AN OPERATOR
BE WILLING TO GIVE OUT FREE
ACTIVITIES?

16. OPERATORS WILL TYPICALLY USE UNSTRESSED/UNSOLD INVENTORY
(LOW SEASON + LAST MINUTE OPPORTUNITY)
THE COST OF AN UNUSED SPOT IS TENDING TO ZERO
THEY CAN TRANSFORM AND REGENERATE WITH OTHERWISE
“WASTED PRODUCTION” INTO GENUINE AND SECURE SOCIAL MEDIA COVERAGE.
THEY DRIVE DEMAND INTO LOW OCCUPANCY PERIODS OR LAST MINUTE AVAILABILITY
FREEPPIE OFFERS WILL GENERATE UPSELL (ADDITIONAL NIGHTS ) + CROSSELL
(PARKING, MININBAR, BAR, SPA, BKF..)
NO BAD SURPRISES: OFFERS HAVE A MARKET PRICE. THEY GET DISCOUNTED ONLY IF
THE CUSTOMER “HONKS” AND THE PRICE WILL BE CALCULATED ACCORDINGLY
OPERATORS STIMULATE DEMAND PUBLISHING FREEPPIE OFFERS AND RISE ON
CHARTS AND ON TOP SEARCH LISTS

17. A GREAT MARKETING TOOL!
NOTHING IS MANDATORY,
OPERATORS CHOOSE THEIR LEVEL OF SOCIAL
INVOLVEMENT AND ARE FINALLY ABLE TO QUANTIFY
THEIR SOCIAL MEDIA ROI
THEY SELL AT NO COMMISSION SAVING + REGENERATING
THIS VALUE AS DISCOUNTS AND MEDIA COVERAGE

18. OPERATORS
SOCIAL TRAVELERS
● UNSTRESSED INVENTORY
is regenerated into social visibility
● SOCIAL USERS ARE REWARDED for their
social actions
NO COMMISSIONS
on products sold in parity rate
● Real opportunity for DISCOUNTS and
TRAVEL FOR FREE
Certified ROI on social strategy
A new powerful marketing tool
● Travelers ARE NOT COMMITTED to social
actions and can decide their level of involvement
VIRAL EXPOSURE
Reviews are shared on traveler’s timeline
and seen by thousands of global users
● Users have nominal profile and can be driven
by their friends advices
UPSELL + CROSSELL on Freeppie Offers
Upsell on extra services, f&b, Spa..
NEW CONTROL ON REPUTATION
No fake reviews and possibility to interact
with users thanks to Hotel Freeppie Profile
● No commissions to operators drive higher
quality and attention to customers
● FREEPPIE IS ALWAYS MORE CONVENIENT
THAN OTHER OTAS BECAUSE PURCHASES AT
MARKET PRICE ARE REWARDED WITH
18
CREDITS ALL THE TIME

19. DMC IN FLORENCE
40.000 PAX/year
19

20. Frustration with no nominal reviews
Frustration cause I work with operators that ask
me up to 30% of commission
Frustration cause when I make some marketing
action on social networks I am not sure about
results
20

21. Nominal Reviews! And Interactions with them.
No commission on what Freeppie
generates for my company. More final Users.
Finally happy to see how my
social actions get me business!
21

22. TODAY

23. MARCO CALLARELLI
CO-FOUNDER - Product Director
Hotelìer
LUCA PERFETTO
FOUNDER & CEO
Tourism Entrepreneur
URBANO BRINI
CO-FOUNDER - Sales Manager
Tourism Entrepreneur
ALBERTO SALEMI RAGUSA MASSIMO GRILLINI STEFANO GUIDANTONI C& T CROSSMEDIA PATRIZIO MONTEVECCHI ANDREA MELANI
Angel Investor
Angel Investor
CFO & International
Tecnical Partner
Angel Investor – Doctor
Angel Investor
Lawyer - Philantropist
IT Specialist
Accounting Professor
& Investors
Tourism Entrepreneur
Tourism Entrepreneur
LORENZO MAGGINI
programmer
LUCA MAESTRIPIERI
programmer
BENEDETTA BORRI
Executive Assistant
FEDERICA FRAU
Product manager
LARA PRATESI
Graphic Designer
LAURA POLITI
Graphic Designer
23

24. THANK YOU FOR YOUR ATTENTION!
Go on freeppie.com and ask for a code for a test.