The document provides an overview of how to use Twitter effectively, including the basics of Twitter such as character limits, integration with other tools, and third-party applications. It outlines 10 uses for Twitter including asking questions, sharing information, keeping current on topics, and building personal brands. Key Twitter features are described like following, hashtags, searching, favorites and lists. Tips are provided such as starting with a small number of follows, creating lists, setting notifications, including hashtags, and participating in chats.
2. Twitter basics
1. Short (140 characters or fewer per tweet) posts with:
a. Questions
b. Information
c. Current status
d. Requests for problem resolution
2. Works well with mobile devices
3. Integrated with most social tools, e.g.,
a. Instagram
b. LinkedIn
c. Swarm
4. Many third-party tools for filtering, aggregating, and alerting, e.g.,
a. TweetDeck
b. HootSuite
c. SproutSocial
5. Don’t confuse the tool with how some people use the tool
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3. 10 uses for Twitter
1. Ask questions
2. Share links, tips, tricks, ideas, thoughts, reactions, and upcoming
events – easier than blogging
3. Inform others what you are working on, where you are, and
where you will be
4. Get help in real time, including problem resolution
5. Discover people you don’t know
6. Chat in real time
7. Be aware of what others are saying about you, your organization,
or a topic
8. Keep current on trending topics
9. Build your personal brand, improve your reputation, and extend
your influence
10.Communicate to specific people, both openly and privately
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4. 10 Twitter features
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1. Follow: determines which tweets appear in your stream
2. Hashtags: make your tweets findable, click on them to search
3. Directly address, Reply, or Direct Message
4. Retweet
5. Search
6. Find People
7. Favorites
8. Notifications
9. Lists
10.Chats
7. 7
Twitter list Tweet themes
Twitter Tutorial
•Meeting Monday: Mar 22-24 AIIM Conference &
Expo at info360 Washington, DC
http://www.aiimexpo.com/ #KM
•Meeting Monday: March 24 Social Business Summit,
London http://www.socialbusinesssummit.com/ #SM
#socialmedia
•Meeting Monday: Mar 22 KMEF Webinar: Laying
Groundwork for a #KM Professional: Learning,
Knowledge & Effective Action http://bit.ly/eFsrVC
•Trackback Tuesday: Time for #KM to manage
knowledge about management? @stevedenning
presented this to SIKM CoP http://bit.ly/hFC5Iu
#KMers
•Website Wednesday: Laying Groundwork for a #KM
Professional: Learning, Knowledge & Effective Action;
Alex/David Bennet http://bit.ly/hSlzq4
•Title Thursday Review: The Intelligent Company: 5
Steps to Success with Evidence-Based Management
by Bernard Marr #KM http://bit.ly/h5iEQg
•#FF @hjarche Harold Jarche helps organizations
reintegrate work & learning, using the connectivity of
the Net/Life in perpetual Beta #KM #SM
8. 8
Learning about a topic using Twitter
Twitter Tutorial
• Follow thought leaders in Twitter
• Participate in a Twitter chat, e.g., #innochat
• Search Twitter using hashtags, e.g., #KM and #KMers for knowledge management
• Ask questions on Twitter using an widely-used hashtag
10. 10 Twitter tips
1. Start by following just 10 people
2. Create lists to sort people you follow into categories (e.g., news, family, etc.)
3. Set notifications for email when
a. My Tweets are marked as favorites or Tweets I'm mentioned in are marked as favorites
b. My Tweets are retweeted or Tweets I'm mentioned in are retweeted
c. My Tweets get a reply or I'm mentioned in a Tweet
d. I'm followed by someone new
e. I'm sent a direct message
f. Someone shares a Tweet with me
4. Add your Twitter ID to your LinkedIn profile
5. Tweet about topics about which you are passionate on a regular schedule,
either daily (using theme of the day) or weekly
6. Search on a few hashtags to see which ones are most popular and view trends
7. Always include a popular hashtag to allow others to discover you
8. Retweet those tweets which you especially like
9. Reply to others to agree, ask a question, or answer a question
10.Observe a regular chat and then join in – look in these lists to find one
a. http://tweetreports.com/twitter-chat-schedule/
b. http://twubs.com/twitter-chats
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12. For additional information
Managing the ROI
of Knowledge
Management
(chapter author)
The Case against
ROI
Implementing
a Successful
KM Program
(author)
Successful Knowledge
Leadership:
Principles and Practice
(chapter author)
The Modern
Knowledge Leader:
A Results-Oriented
Approach
Gaining Buy-in
for KM (chapter
author) Obtaining
Support for KM:
The Ten
Commitments
Proven Practices for
Promoting a
Knowledge
Management
Program (author)
• Join the SIKM Leaders CoP http://tech.groups.yahoo.com/group/sikmleaders/
• Twitter @stangarfield
• Site http://sites.google.com/site/stangarfield/