e-coomerce digital signature e-branding recent trends in advetising

1. SHAMEEM
RECENT TRENDS IN BUSINESS

2. RECENT TREND IN BUSINESS SYSTEM IN INDIA
E-COMMERCE
E-BRANDING
DIGITAL SIGNATURE
MOBILE COMMERCE
RECENT TRENDS IN ADVERTISING

3. E-COMMERCE

4. E-COMMERCE
• It is commonly known as electronic marketing.
• It consist of buying and selling goods and
services over an electronic system such as
the internet..

5. The process of E-commerce

6. Types of e-
commerce

7. B2C E-commerce

8. B2B E-commerce

9. B2G E-commerce

10. C2C E-commerce

11. ADVANTAGES OF E-COMMERCE
Faster buying/selling procedure, as well as easy to
find products.
Buying/selling 24/7.
 No geographic limitations.
Low operational costs and better quality of
services.
No need of physical company set-ups.
New market
Employment opportunity

12. DISADVANTAGES OF E-
COMMERCE
1. Unable to examine products personally
2. Social division
3. Security problem
4. Bargaining
5. Cost of internet.

13. e – BRANDING

14. “e-branding branding "is the creation
and development of communications
strategies specifically for brands to have
meaning for brands to have meaning
and context on the web.

15. Merit Of E-branding
 Helps to build familiarity and loyalty from consumers
 Reputation amongst customers
 E-brand becomes the digital asset for a company
 Easy to expand customer relationship

16. DIGITAL SIGNATURE

17. WHAT IS DIGITAL SIGNATURE ?
• Digital signature are used not only to verify
the authenticity of message and claimed
identity of sender but also to verify message
integrity.

18. Process
• sender
hello
• Privet
key
ENCRYPTION
PROCESS
PZMSY
• Public
key
DECRYPTION
PROCESS
• receiver
hello

19. M-COMMERCE

20. M-commerce
• It refers buying and selling of goods and
services through wireless hand held devices
such as cellular phone.

21. ADVANTAGES OF M-COMMERCE
• Cover wild distance
• Helps in comparison
• Save cost and time
• Easy to use

22. RECENT TRENDS IN ADVERTISING

23. RECENT TRENDS IN ADVERTISING
Email advertising
Social media advertising
Web banner advertising
Blog advertising
Bathroom advertising
Public relation advertising
Mobile advertising

24. Any……….