This document summarizes research into the role of social media in undergraduate pharmacy education. Focus groups with pharmacy students found that they use social media primarily for communication, photos, education, and current affairs. However, students also expressed concerns about professionalism and privacy if educators used social media, as posts could go viral quickly. While social media could encourage interactive education, students preferred keeping a private online profile. The researchers conducted further studies on e-professionalism and social media in pharmacy education and how this represents a new era.