Presentation by Sean Fox to the SIKM Leaders Community on May 16, 2017

1. Content Analytics
SIKM Presentation
May 16, 2017

2. Content, content, content
• Every day, we create 2.5 quintillion bytes of data – so much
that 90% of the data in the world today has been created in
the last 2 years alone.
• IDC predicts data will reach 180 zettabytes by 2025 (1
zettabyte is equal 1 sextillion bytes).
• It comes from everywhere: sensors connected to the Internet
of Things (IoT), social media posts and reactions, digital
images and videos, online and in-store purchases, GPS
signals from smart phones and other devices; even your
coffee pot may be contributing to the data deluge!
© 2017 International Business Machines Corporation 2

3. And it’s only going to accelerate
• According to an article in
NetworkWorld, a single
autonomous car will generate
4,000 GB of data a day through
cameras, sonar, radar, GPS,
and other applications
© 2017 International Business Machines Corporation 3

4. What do we mean by “content analytics”?
• Content analytics is all about gaining an understanding of
the vast stores of data being created by or for an enterprise
and then putting that knowledge to work in a way that
provides value to the organization.
• It also happens to be an IBM software application that is
part of the IBM Watson ecosystem.
© 2017 International Business Machines Corporation 4

5. Front-line employees typically struggle to get the information and
insights they need, when they need them.
© 2017 International Business Machines Corporation 5
100s
of terabytes of internal
and external content
?
Too many silos
Data created faster
than it can be
consumed
Inability to combine
data from multiple
sources
Lack of insight due to
reliance on a single
source of info

6. Scaling Expertise
Pressure to increase performance and
innovation—while doing more with less
Unstructured Content
80% of data is unstructured but only a
small percentage is leveraged for
insights
Information Access
Data, applications and services distributed
on-premise and in cloud - employees
struggle to get a complete view
Challenges Watson Explorer
Analyze
Delivers insights from
unstructured content
Explore
Unified view of information from
ALL sources to enable new
insights and better decisions
Interpret
Applies cognitive computing
to scale human expertise
© 2017 International Business Machines Corporation

7. IBM Watson Explorer
• Connects users to information of all kinds,
regardless of format or location
• Mines unstructured content to reveal trends,
patterns and insights
• Delivers cognitive capabilities such as question-
answering via the Watson Developer Cloud
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Single point of access for information
and insights
• On-premise enterprise systems
• Public and private cloud
• Public and private Internet sources

8. Exploring enterprise content
• Users can explore content regardless of where it’s
stored or managed
• Relevant content is readily accessible
• New insights based on visibility across multiple
sources simultaneously
• Multiple ways to visualize and navigate content,
revealing common themes and new insights
• Users can rate and comment on content to improve
future re-use
• Users can collaborate and discuss content as they
explore
• Users can export or tag content for future use
• Content is secure based on users’ access rights
© 2017 International Business Machines Corporation 8

9. Unified information application
Information, analytics and cognitive insights presented in context
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Question & Answer*
service enables the user
to ask natural language
Personality Insights* for
deeper understanding of
client
Data from enterprise
systems such as CRM,
DBMS, CMS and SCM
Analytics, in context
Activity feed for up-to-the-
moment information
Data-driven alerts
Content analytics to reveal
insights from unstructured data
Collaboration and
information sharing
*Uses Watson Developer Cloud service

10. Watson Explorer’s content analytics creates actionable
data from unstructured content
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Product Commander
Category 4.0 Cu. Ft.
Size 26-Cycle King-Size
Model washer
Color white
Issue large items
Issue leaves dry spots
Issue ½ basket
Issue not clean
Issue mix bleach
Structured data for analysis
Watson Explorer
Deep natural-language
analysis
Unstructured content
Commander 4.0 Cu. Ft.
26-Cycle King-Size washer –
white. I hate this machine.
Have had 3 calls on machine.
You can't wash large items,
Won’t clean in the middle.
Leaves dry spots through the
clothes, I can only do ½ basket
of clothes. Will not clean or
mix bleach in with the water...

11. Content Analytics Miner
• Visualize unstructured content to reveal new insights
• Eight analytic frameworks for viewing and gaining insights
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Facets Dashboard Document Analysis
Facet PairsDeviations/Trends Sentiment
Time Series
Connections

12. Content Analytics Studio
• Quickly build analytics solutions for
new domains e.g. Legal, Financial
Services, Healthcare
• Develop custom analytics rules using
a simple Drag-and-Drop interface
• Test rules on-the-fly and deploy
directly to Watson Explorer
• Designed for the business user—no
need to write code!
© 2017 International Business Machines Corporation 12

13. Content analytics can make exploration smarter
© 2017 International Business Machines Corporation 13
Unstructured content:
Study showed that higher
per-capita ownership of
sports cars in California
and Maryland contributed
to a slightly higher rate of
moving violations after
2000 …
Type of car

14. Content analytics combines with exploration to
deliver insights in context
• Content analytics results such as customer
sentiment can be presented directly in a
unified information application
© 2017 International Business Machines Corporation 14
Sentiment
Available with Advanced Edition

15. Watson Developer Cloud services add cognitive
capabilities to Watson Explorer applications
A growing list of services available at www.ibm.com/Watson/developercloud
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Concept
Expansion
Message
Resonance
Language
Translation
Question and Answer
Relationship
Extraction
Personality
Insights
AlchemyLanguage
Tradeoff
Analytics
AlchemyVision
Document
Conversion

16. Unified information application using Watson
Developer Cloud services
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Client data from
cloud and
enterprise
systems
News highlighted
with Watson
Relationship
Extraction service
Account holdings
from systems of
record
Customer e-mails
from corporate
email system
Client notes from
CRM
Recommendations
and alerts based on
structured and
unstructured
content
User’s search can
be submitted to
Watson Question
Answering service
simultaneously

17. Watson Explorer delivers cognitive exploration
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Visualize, and discover
insight in unstructured
data through NLP and
text analytics
Explore information from
internal and external content
through unified information
applications
Apply cognitive capabilities
to enhance, scale, and
accelerate human expertise
Explore
Analyze
InterpretWatson Explorer
Cognitive Exploration
✓ Exploration across many
different sources
✓ Content analytics
✓ Cognitive insights
✓ Delivered in a unified
information application

18. Watson Explorer: An intelligent hub for hybrid cloud environments
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Unified information
applications
On-premise
applications and data
Cloud-based services
• Watson Developer Cloud
• Alchemy API
• … and 3rd party public &
private cloud services
Public & private
internet sources
Watson Explorer
Public cloudPrivate cloud

19. Watson Explorer component view
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Security
Management and application development
Query
Routing
Mobile Collaboration Application
Builder
Solution
Gallery
Content
Miner
Studio
Connectivity
…
CMS Email DBMS ExternalCRMWikisSupport Social SCMFile
systems
Public CloudHadoop
Indexing, search and analytics
Indexing Search
Content
analytics
Text analytics
Watson Explorer Applications
Search • Analyze • Interpret
Watson Developer
Cloud
Cognitive and information
analysis services
Question & Answer
Relationship Extraction
Concept Expansion
Personality Insights
Language Translation
Tradeoff Analytics
Message Resonance
AlchemyAPI
AlchemyVision
… more …
Private Cloud

20. Thank you