Enabling the connected aircraft - Joe Leader, CEO, APEX
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Modern ‘connected aircraft’ generate vast amounts of data. But how can airlines collect, distribute, and rapidly apply that data to improve operational performance and the customer experience? How can connecting technologies help to truly integrate the aircraft into the airline’s IT infrastructure, both in the air and on the ground? From in-flight passenger connectivity, crew tablets and Electronic Flight Bags (EFBs) to new generation satellite technologies and wireless techniques at the gate, what are the enabling technologies for airlines to realize the full potential of connected aircraft?
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Enabling the connected aircraft - Joe Leader, CEO, APEX
- 1. Enabling the Connected Aircraft Joe Leader, MA, MBA/TM, Ph.D. (ABD) APEX CEO
- 2. The Airline World Changing Airline Passenger Experience Airline Route & Price Airline Alliance Loyalty 2010 Route-price driven (90%) Airline loyalty biased (10%) 2016 Route-price driven (75%) Airline loyalty biased (5%- 15%) Passenger experience (10%-20%)
- 3. Advancing PaxEx and Airline Revenue In-Flight Checked Bag Tracking Drink, Food, Entertainment Preferences Remembered Connected Flight Attendant Next Flight Upgrade Options Flight Disruption Options Enhanced Ancillary Revenue Tracking Passenger Data Updated to Airline Welcomed by Name, Status in IFE and/or Device Bag Tracker
- 4. In-Flight Checked Bag Tracking Drink, Food, Entertainment Preferences Remembered Connected Flight Attendant Next Flight Upgrade Options Flight Disruption Options Enhanced Ancillary Revenue Tracking Passenger Data Updated to Airline Welcomed by Name, Status in IFE and/or Device SEAT 21C ORDERED: Advancing PaxEx and Airline Revenue
- 5. In-Flight Checked Bag Tracking Drink, Food, Entertainment Preferences Remembered Connected Flight Attendant Next Flight Upgrade Options Flight Disruption Options Enhanced Ancillary Revenue Tracking Passenger Data Updated to Airline Welcomed by Name, Status in IFE and/or Device When you have a delayed flight, you want options!
- 6. In-Flight Checked Bag Tracking Drink, Food, Entertainment Preferences Remembered Connected Flight Attendant Next Flight Upgrade Options Flight Disruption Options Enhanced Ancillary Revenue Tracking Passenger Data Updated to Airline Welcomed by Name, Status in IFE and/or Device Advancing PaxEx and Airline Revenue You Spent: $14 Drinks $12 Food $7 Movies $49 Upgrades
- 7. Advancing PaxEx and Airline Revenue In-Flight Checked Bag Tracking Drink, Food, Entertainment Preferences Remembered Connected Flight Attendant Next Flight Upgrade Options Flight Disruption Options Enhanced Ancillary Revenue Tracking Passenger Data Updated to Airline Welcomed by Name, Status in IFE and/or Device
- 8. Connectivity Helps Drive Airline Profitability • The Economist cites $10 billion onboard passenger experience upgrades this year for existing aircraft alone – up half a billion from last year from our combined efforts* • Half of all airline profits industry- wide are being redirected to enhance passenger experience* *The Economist, May 2015, September 2015 Total Global Airline Profitability in Billions of USD SOURCE: IATA 2015
- 9. Source: APEX Global Survey 26% 28% 28% 29% 31% 32% 32% 34% 34% 36% 36% 39% 39% 40% 45% Purchased Wi-Fi In-Seat Audio Headset provided by airline Purchased In-Seat TV Airline app streaming Movie/TV Comp. In-Seat Movie Airline provided tablet Comp. In-Seat TV Gaming Individual In-Seat Screen Moving maps Pre-downloaded personal content In-Seat Screen Other functions Purchased In-Seat Movie Comp. Wi-Fi Wi-Fi Rated Highest in Improving Airline Ratings
- 10. In-the-Air in 2016 • Majority of US aircraft are connected, but otherwise still in the minority worldwide • Personal in-flight entertainment covers vast majority of long-haul flights and US aircraft, but varies significantly across geographies worldwide • Every geography in the world features disruptive carriers advancing in-flight connectivity and entertainment Source: RouteHappy.com, travelskills.com
- 11. On-the-Ground in 2016 Denys Prykhodov / Shutterstock.com • Connectivity is a given • Every one of us has a connected computer in our pockets at all times • In-flight entertainment on- demand covering a wide variety of sources • Now in the first generation of wearables, virtual reality, and the “internet of things” • We tend to interact with two screens at once
- 12. Connectivity in Flight Taking Off Source: Inmarsat
- 13. • On-the-ground experience of today a baseline minimum • In-Flight, the new elements revolve around four key areas 1. Technological convergence 2. Flight environment 3. Passenger individualization 4. Passenger immersion Fast Forward to 2025 In-Flight Entertainment and Connectivity IFEC Passenger of 2025 Technology Environment Individualization Immersion
- 14. • Aircraft will remain connected at all altitudes • Every low-bandwidth connected device on every passenger will automatically connect on-board • Aircraft lighting for mood and environment will advance to individual passenger lighting, screen lighting, and window effects Environment of 2025: The Fully Connected Cabin
- 15. • Not only will you be remembered personally, but wearable devices will promote in-flight wellness – Prompts to move – Hydration awareness – Biofeedback – Body based lighting Image Source: www.element14.com Environment of 2025: Individualization by Wearables
- 16. • By 2020, Google estimates that half of search will be done by voice • In flight, movies and flight needs will be met by “soft voice” interaction intertwined with existing devices • Voice also will indicate mood and needs that could be interpreted as desired Environment of 2025: Individualization by Voice
- 17. • By 2025, artificial intelligence will be an accepted part of our everyday life – but not how you think • Intelligent assistants in all devices will provide the right information with the right context at the right time • Your needs will be anticipated more than you would think possible today Environment of 2025: Individualization by Artificial Intelligence
- 18. Takeaways • Passengers willing to pay for connectivity services a la carte so long as they are not abused • Focus on ease of use, connectivity, upgradeability with speed and “future proofing” of investments • 2025 will be very much like today in-flight, but the passenger experience will be vastly improved in small ways • Connectivity and content will continue the rapid climb of multi-screen availability • Passenger’s biggest potential change in environment will be based on their own wearable and immersive technology possibilities
- 19. DISCLAIMER Any use, republication or redistribution of this content is expressly prohibited without the prior written consent of the Author. Permission to copy and reproduce content may be granted by the author, at their discretion, and by request only. Source: presentation of Joe Leader, APEX at the 2016 SITA Air Transport IT Summit, Barcelona. 2016 Air Transport IT Summit. Confidential. © SITA 2016