Ignacio del Arco on ethics for research, development and innovation projects at the SIX Spring School 2010.

1. Innovate the daily life,
make innovation daily
CIBIC

3. i2BC Presentation
Overview
We live in the Innovation Age, a time that can be considered as a new Renaissance.
CIBIC. Open Innovation Center
Thanks to the phenomenal technological advances of the last decades, in the field of
information and communication technologies as in many others, we have the
potential to significantly improve human wellbeing.
The objective of the Institute of Innovation for Human Wellbeing (i2BC from
its name in Spanish: Instituto de Innovación para el Bienestar Ciudadano) is to turn
this potential into reality by developing solutions to daily problems and improve
overall quality of life.
Our motto, Innovate daily life, innovate life daily, emphasizes our approach:
starting from the real problems of ordinary people to develop effective, sustainable
solutions that qualitatively transform people’s lives, improve their wellbeing,
enhance the environment they live in, and support them in their personal and
professional development.
I2BC acts as a catalyst for innovation by promoting and facilitating collaborations
among different actors (individuals as well as public and private organizations) and
contributing to enhancing the efficiency and effectiveness of research enterprises.
I2BC is a non-profit organization that was jointly developed by the Ministry of
Innovation, Science and Enterprise of the Andalusia Government, the Andalusia
International University and the Vodafone Foundation of Spain.

4. i2BC Presentation
Overview
CIBIC. Open Innovation Center
The aim of the Foundation is to
promoting the analysis, obtaining
and application the knowledge in
the conceptual areas of human
welfare in Andalucía and the rest
of the World, through the
innovative use of information and
communication technologies,
generating R&D&I of new
models, methods and procedures
of personal development and
social interaction, without
forgetting the valuation,
prevention and counter-
measuring of the possible
negative consequences of the
increasing man-machine
interaction

5. i2BC Presentation
In the World
I2BC’s mission is to contribute to people’s wellbeing globally. We believe innovation
CIBIC. Open Innovation Center
is a powerful engine behind both individual and collective human development. We
believe in creating economies of scale and eliminating duplications. For this reason,
we cooperate with institutions worldwide to generate ideas, proposals and projects.
Countries involved in ongoing
projects participated by i2BC
España Irlanda
Portugal Italia
Holanda Rep. Checa
Reino Unido Suecia
Escocia Noruega
Grecia Hungría
Countries involved in new proposals
Francia Canadá
Bélgica Colombia
España Bolivia
Portugal
Holanda
Reino Unido
Irlanda
Italia
Rep. Checa
Suecia
Eslovenia
Grecia
Chipre

7. People Led Innovation
Reflections on Human-Machine Interactions
Public Administrations
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Firms
PERSONAL AUTONOMY AS A RIGHT AND NOT AS A SOCIAL
IMPERATIVE: HIGH RISK OF TECHNOLOGICAL DESPOTISM

8. People Led Innovation
Reflections on Human-Machine Interactions
FIRMS Sensitive Robotics Assistential robotics
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Safety companies
Domotics
Exoskeletons
Wireless Weight
Tele-assistance button
Asistive Technologies
Gluco-Mobile
Telehomecare (Health)
PUBLIC ADMINISTRATIONS
PARTIAL OR SECTORIAL APPROACHES TO DIGITAL DIVIDE:
HIGH RISK OF TECHNOLOGICAL DESPOTISM

9. People Led Innovation
From users to people in Innovation Processes
CIBIC. Open Innovation Center
Top-Down Models Bottom-up Models
People Led Innovation
(PLI)
Empowerment
User
Red de
Driven Outcome Apoyo
Innovation Driven
Innovation Open
Innovation
Living labs
(Birmingham)
Social Networks
Social Spaces of
Innovation

10. People Led Innovation
Role of persons in Innovation Processes
Solutions (services, products, processes)
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ESdI
Scenario
CMER
PLI
Effectivity
Efficiency
Efficacy
CIPRES

12. CIPRES
Citizens, Prospective and Specifications
EFFECTIVITY
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For whom? EFFICIENCY
What for? Where?
When?
Especificaciones
CIPRES triad allows to organize
RDI projects and partnerships EFFICACY
beyond the technological
How?
perspective, including human Why?
and social elements from the
beginning , assuring the
incorporation of the person as
the central point of the
initiative

13. CIPRES
Citizens, Prospective and Specifications
CIBIC. Open Innovation Center
CItizens
• Who are the final addressees of the solution?
• What are their values and priorities?
• What needs are the solution covering?
• Who will be paying for it?
• What other options will make them refuse?
PRospective
• Scientific and technological evidence related
• Research groups working in this area
• Firms with similar solutions
• Similar products or services already in the market
• Identifying future scenarios and the impact of the
solution
Specifications
• Standards, normalization
• Methods and good practices
• Requirements and technical definitions
• Basic characteristics, rules, norms, procedures

14. People Led Innovation
Reference for Certification
With the aim of promoting,
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helping and improving citizens
well being to the highest possible
degree, I2BC has produced the
following regulatory document
based on PLI (People Led
Innovation), allowing people to
manage this innovation.
The aims of this document are to:
• Specify the characteristics
and requirements that need
to be met by an organization
so that its products or
services can be classed as
suitable, in terms of
technological effectiveness.
• Define valid measurement
methods for observing citizen
contribution, including them
as part of the processes of Prepared following UNE EN 45011:
technological and General Requirements for Entities
methodological innovation performing Product Certifications
http://www.i2bc.es/inicio/pli/

15. People Led Innovation
Reference for Certification
Technological effectiveness is understood to be the ability of a
CIBIC. Open Innovation Center
solution to be simultaneously:
a) effective, producing the desired effect in a controlled
environment (resolving the theoretical problem or meeting on a
technical level the need for which it was designed);
b) efficient, achieving results with an adequate relation to cost-
benefits (responsible use of resources); but above all;
c) capable of guaranteeing (as judged by the receiver in their own
true area of self-assurance) the resolution of the problem or
specific need. All this must be achieved without negatively
affecting any other essential aspect of their quality of life.
Consequently, the citizen is given the role of leader in the final
definition and acceptance of the innovation. This is the only way for
the process to remain aligned with the principles of PLI (People Led
Innovation).

16. People Led Innovation
Reference for Certification
BASE PLI FACTORS
BASE PLI FACTORS
CIBIC. Open Innovation Center
Emotional Ergonomics Citizen Sustainability Security
Focus Innovation Management
Cogni3ve
Ergonomics Media3on of Real Economic
Emo3onal Design Personal Security
Environment Sustainability
Organiza3onal
Ergonomics Measuring Tools Environmental Environmental
and efec3ve Sustainability Security
Func3onal analysis
Ergonomics
Mul3disciplinary Informa3on
Universal Design Analysis Security
Familiarity
REFERENCE
Neuro-Usability Social Spaces for Ethical Evaluation
Evalua3on of the Real Research and Ethical Aspects of the
Percep3ons Innovation Solu3on
COMPLEMENTARY PLI FACTORS
ADDITIONAL PLI FACTORS

17. People Led Innovation
Social Spaces for Research and Innovation
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Social Spaces for
Research and
Innovation
Social Spaces for Research and Innovation are
organized ecosystems where the research and
innovation activities are led by the needs and
restrictions of communities that will benefit from the
results. These ecosystem must encompass the
different stakeholders and the social, economical and
political complexities of any human community.

18. People Led Innovation
Social Innovation Real Experiences
CIBIC. Open Innovation Center
Methodologies
acTÙa
People’s needs
Ideas
Communication Wellbeing

19. C2ORE Experimentation and Action: acTÚa
Moving towards Social Innovation Real Experiences
Methodologies
acTÙa
People’s needs
Ideas
Communication Wellbeing

20. www.i2bc.es
Fundación Instituto de Innovación para el Bienestar Ciudadano
C/ Severo Ochoa, 16 -20. Edif. Estepona. Planta Baja
29590 PTA MALAGA
CIBIC