Más contenido relacionado La actualidad más candente (9) Similar a 5 Steps to Advance Your Career with Personal Branding (20) 5 Steps to Advance Your Career with Personal Branding1. Discover & Leverage Your Personal Brand
In order to Advance Your Career
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2. What is Personal Branding?
The process of promoting your
unique passions, characteristics
and skills as a marked personal
brand in order to advance your
career
Just as a company would promote
their business framework, selling
proposition and products/services
as a corporate brand in order to
grow their company
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3. Corporate Branding
Business Unique Products
Framework + Selling Proposition + & Services
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4. Personal Branding
Personal
Passion + Characteristics + Skills
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5. Who is Shanna Kurpe?
Master’s from FSU
Integrated Marketing &
Management
IADT Faculty Member
Internet Marketing Degree Program
Business Owner
Proponent | Software + Marketing
Blogger
www.KurpeDiem.com
www.ShannaKurpe.com
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7. Personal Websites
Social Media Sites
Facebook
LinkedIn
Twitter
SlideShare
Rich Media
Images
Video
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8. This Stuff Doesn’t Just Happen
Overnight
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9. Think Like a Corporate Brand
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10. Five Steps to Personal Branding
1. Define Your Business Framework
2. Define Your Target Market
3. Define Your Value Proposition
4. Develop Your Messaging Strategy
5. Plan an Integrated Marketing Campaign
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12. Your Target Market
Type of Hiring
Business + Job Title + Patterns
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13. Your Unique Selling Proposition
What Sets me Apart from Others in my
Field?
Experience
Attitude
Approach
Philosophy
How Can I use this Factor to my
Advantage?
How do I Communicate this to my
Audience?
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14. Your Creative Message
Tone & Voice |
What does my message Sound like?
Fonts & Images |
What does my message Look like?
Feelings & Emotions |
What does my audience Feel when
they interact with me?
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15. Your Integrated Campaign
A Holistic Approach
Be Ubiquitous
Content! Content! Content!
Personal
Third Party
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