Dr. Mark Drapeau - Social Media for Social Good
•
0 recomendaciones•233 vistas
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (6)
Similar a Dr. Mark Drapeau - Social Media for Social Good
Similar a Dr. Mark Drapeau - Social Media for Social Good (20)
Más de Social Media for Nonprofits
Más de Social Media for Nonprofits (20)
Dr. Mark Drapeau - Social Media for Social Good
- 1. Social Media for Nonprofits Dr. Mark Drapeau Microsoft @cheeky_geeky
- 2. THIS IS MY TALK Strategic stuff Tactical stuff • Inspirational • Twitter as a homepage • Aspirational • What’s up with Pinterest? • Perspirational • Long-form content
- 3. And now for a brief word from your Social Media for Nonprofits National Presenting Sponsor, the friendly Microsoft Corporation!
- 4. Make inspirational things your community wants to share DC Chicago LA
- 5. Create or curate content that makes your community aspirational
- 6. Doing all this social media can get extremely perspirational
- 7. Your Twitter profile is a dynamic homepage for your brand: What does it say about you?
- 11. Pinterest can be a valuable tool for visualizing for your audience what they can aspire to
- 14. UNICEF
- 15. Long-form content is still valuable. So are discussion boards.
- 18. MARK DRAPEAU markdrap@microsoft.com @cheeky_geeky
Notas del editor
- I know you’re going to hear a lot of tactical talks today, about retweets, fundraising, measuring return-on-investment, and more. Towards the end of my talk, I’ll discuss a few tactical things I’m interested in, but mostly I want to give people a more general sense of how I approach social media.
- Social media is 20% about what you say, and 80% about what others say about you – so do something interesting that people want to talk about. Microsoft creates Geek 2 Chic charity shows that people talk about and share.
- Luxury brands like Masarati are good at making customers or potential customers aspire to own their products. Similarly, nonprofits need to get creative at making potential advocates aspire to achieve a certain end state.
- None of this stuff is as easy as it looks and there are no shortcuts. You need to practice and do a lot of trial and error. This won’t change. I have been consistently tweeting for four and a half years in the same format, with the same tone, and the same curation style. I owe it to my “fans.”
- Twitter is more and more a media company.
- Four nice examples of using Twitter’s new feature to design a nice landing page for the brand.
- What does my Twitter profile say about me, me personality, my organization?
- Compare style of pages, specific tweets, and pace of tweets (all of Mashable’s within the last hour, Gary’s over a few days).
- This is what I did with Pinterest from the political conventions. Links point to our website or more technology-related information.
- Here are three different nonprofit pinboards that all have different takes on being aspirational.
- UNICEF has an interesting play on an “aspirational” pinboard. Links point to a fundraising site.
- Publicyte is a very fancy blog where we can write long form things that matter and influence.
- Patriotic.ly is essentially a very fancy discussion board, but it’s also very powerful social media.