Demetrio Maguigad - Getting Your Social Media Strategy off the Ground
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Demetrio Maguigad - Getting Your Social Media Strategy off the Ground
- 3. social media policy Demetrio P Maguigad @npcommunicator
- 4. social media policy • Identifies the organization’s culture and voice • Anticipates audience engagement • Sets guidelines for online engagement on social communications technology • Prevents and responds to communications crisis • Adapts over time Demetrio P Maguigad @npcommunicator
- 5. culture + voice Demetrio P Maguigad @npcommunicator
- 7. sets guidelines Demetrio P Maguigad @npcommunicator
- 8. prevents/responds to crisis Demetrio P Maguigad @npcommunicator
- 9. adapts through time Demetrio P Maguigad @npcommunicator
- 10. Control Somewhat Control No Control Our own website Employees or staff Other people’s websites And blog and blogs Social Media profiles Our own brochures and accounts Comments and reviews on other people’s Our mission Other people’s websites and blogs comments on our blog Our messages or social pages Reactions or responses to services, products or Our Policies Search brand … Things we have … Things we can … Things we can not the power to create influence but may not influence or make and make absolute have the final say on… decisions on… decisions on…
- 11. People + Rules + Guidelines Demetrio P Maguigad @npcommunicator
- 12. social media policy • Identifies the organization’s culture and voice • Anticipates audience engagement • Sets guidelines for online engagement on social communications technology • Prevents and responds to communications crisis • Adapts over time Demetrio P Maguigad @npcommunicator
- 13. thank you Demetrio P Maguigad @npcommunicator
Notas del editor
- I talk a lot about social media strategy and planning. Some of you might have already heard my high school dance lecture. Today, I’m going to focus on some thing different but very important for everyone who is using social media for your organization.
- Does everyone know who Komen for the Cure is?For years they’ve had a very strong brand synonymous with courage, hope, community and the power of women and their families. But earlier this year, many of us witnessed the this brand closely fail to keep this image with the public perception.KiviLeroux Miller wrote an astounding post “”the Accidental Rebranding of Komen for the Cure” that followed what had happened with the organization as a communications crisis unfolded at the beginning of February of this year.AP reported that Komen was to cut funding to Planned Parenthood that was to be used for breast cancer screening to low income women-citing that it had a new policy of funding organizations under investigation. Was planned Parent using the funds to perform abortions?Planned parenthood initiated a rallying strategy, sending out an email to its supporter asking them to donate to in order to replenish the funds they were to loose. Within 48 hours PP was able to raise that money from it’s supporters but also educate them about what was happening….The reaction played out clearly on both Facebook, Twitter, the blogosphere and the whole social media landscape.Komen did not respond to tweets and facebook messagesWhen they did, it avoided the conversations about PP and welcomed Energizer to their million dollar council.