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Building Social Media Engagement

       It’s About Me, Not You!
Who am I talking to?
Is this you on social media?
Engagement = Community
Listen!
Social Capital
(You scratch my back and I’ll scratch yours.)
But how do I build social capital?
Patience
Tips
You should think about doing these things
• Variety
• Me, not you
• Cute Dog Theory…and beyond!
• Get real!
• Tell me a story
• Don’t just lay there!
***Bonus Tip***
        Check out this post by Beth Kanter


    “What the Research Says About
  Increasing Facebook Engagement”

http://www.bethkanter.org/research-fb-engagement/
Thank you!
Questions?


     Heidi Massey
     Find Chicago Counts on Facebook

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Heidi Massey: Building Social Media Engagement: It’s About Me, Not You