What could be a better, or harder, job than doing social media work for a nonprofit? Join Jason as he offers helpful context for some of the juiciest opportunities and gnarliest challenges of our work, and shares his 7 survival tips for long term success in this exciting yet often frustrating role.

1. How to survive social media
for non-profits
Social Media 4 Non-Profits
Vancouver, BC June 2013

2. We live in times of
massive systems change
The web & networks are
creating new models

3. Audiences have tuned out

4. Faith in institutions is at all time low

5. Complex world. People see connections

6. They expect more. Want to give more.

7. Rapid growth of network orgs

8. Rise of “free agent” changemakers

9. The web has changed advocacy

10. The web past & present
Traditional Web Today’s Web
• Knowledge
share via textPublishing
• Drive traffic
homeMy Site
• Email list
• Site traffic
Grow Base
• Asks: send
$ or “form email”
Simple
Advocacy
Storytelling
Meet Where
They Are
Social +
Distributed
Meaningful
Participation

11. Most institutions lack the
people, structure, & culture to
lead in this new world

12. You have the best job

13. WITNESSNGO’s have passion, purpose, & power

14. You’re the creative storyteller

15. You’re the people-power person

16. You’re transforming systems

17. You have the worst job

18. The inertia of mediocrity

19. Leadership struggles with innovation

21. You’re not a 21st Century institution

22. How to survive

23. Master your craft

24. Focus your program

25. Lean heavily on metrics

26. Ask for help

27. Shape your world

28. Do your work
Photo by Sara Dent

29. Stay longer than you plan to

30. Stay longer than you plan toLearn to embrace uncertaintity