Lesley Mansford: Crowdfunding for Causes 101

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Crowdfunding is the new buzz word. Get the best practices for successful online fundraising campaigns. Plus learn the nuts and bolts of social media to tell your story effectively, spread the word and thank your donors.

Tecnología Educación

Crowdfunding for Causes
democratizing philanthropy

It Increases Your
Donor Base
It’s Here to Stay
It’s Easy
It’s Efficient
It’s Social
Why Crowdfunding?

How to create a successful online
fundraiser
1) Plan ahead
2) Set a realistic goal
3) Tell a compelling story
4) Set a deadline
5) Start with your inner circle
6) Start!

start end
start end
Fundraiser = Campaign
Your fundraiser should
look like this.
promote
promote Deadline panic. Promote!
promote promote
Not like this.

Fundraisers with
videos typically
earn 4X more.
…Videos Even More So

This ED put himself in a
locked cage.
Have Some Fun

Build momentum, then branch out.
• Staff
• Board of Directors
• Key Influencers
• Donors
• Your Social Networks
• Volunteers
• Friends
Start With Your Inner Circle

= $18
One Facebook share is worth a lot.
Share & Ask Your Donors to Share

Announce when milestones have been met.
Send “thank you” notes to donors.
Celebrate and stay in touch
Show donors their impact.

Show Donors Their Impact
Thank Your Donors

Lesley Mansford
lesley@razoo.com
@lesleymansford, @razoo
www.razoo.com
www.razoofoundation.org
Questions?

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Lesley Mansford: Crowdfunding for Causes 101

1. Crowdfunding for Causes democratizing philanthropy

2. Crowdfunding for Causes democratizing philanthropy

3. It Increases Your Donor Base It’s Here to Stay It’s Easy It’s Efficient It’s Social Why Crowdfunding?

4. How to create a successful online fundraiser 1) Plan ahead 2) Set a realistic goal 3) Tell a compelling story 4) Set a deadline 5) Start with your inner circle 6) Start!

5. start end start end Fundraiser = Campaign Your fundraiser should look like this. promote promote Deadline panic. Promote! promote promote Not like this.

6. Tell Your Story

7. Images Are Powerful

8. Fundraisers with videos typically earn 4X more. …Videos Even More So

9. This ED put himself in a locked cage. Have Some Fun

10. Now Start Promoting

11. Build momentum, then branch out. • Staff • Board of Directors • Key Influencers • Donors • Your Social Networks • Volunteers • Friends Start With Your Inner Circle

12. = $18 One Facebook share is worth a lot. Share & Ask Your Donors to Share

13. Turn supporters into fundraisers

14. Announce when milestones have been met. Send “thank you” notes to donors. Celebrate and stay in touch Show donors their impact.

15. Show Donors Their Impact Thank Your Donors

16. Lesley Mansford lesley@razoo.com @lesleymansford, @razoo www.razoo.com www.razoofoundation.org Questions?

Notas del editor

Lesley
Idea – it’s a campaign plan it before you put up your page
PERHAPS WE JUST SHOW THE KID VIDEO HERE???? Girl with post it notes
Speak to widgets and facebook
You can use incremental goals and updates to keep your donors engaged in your ongoing story. Not only will your supporters enjoy seeing your success, but these regular updates serve as reminders for those who haven’t given yet. Also post interesting, eye-catching things that can encourage your friends to share it with their friends on their own social pages.
Lesley

Lesley Mansford: Crowdfunding for Causes 101

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