The document discusses the #SMCATL hashtag and organization. It includes several sections where attendees share their favorite tools for social media planning, execution, and measurement. Karen recommends Zcubator for planning and Rafflecopter for executions. Julie likes Hootsuite for planning and monitoring, and Google/Twitter analytics for basic measurements. Hillary shares several free and paid tools for planning with Asana and Podeo, execution with Hootsuite and Buddy Media, and measurement with Statigram, Sysomos, Crimson Hexagon, Topsy, and Icerocket. The document encourages involvement and connecting through the #SMCATL hashtag.

1. Tweet with the #SMCATL hashtag

2. THANK YOU TO OUR
HOST
!
Tweet with the #SMCATL hashtag
#SMCATL

3. STAYING CONNECTED
WITH SMCATL
SMCATL.ORG
Facebook.com/smcatl
@SMCATL and #SMCATL
Tweet with the #SMCATL hashtag
#SMCATL

4. GET INVOLVED!
VOLUNTEER OR SPONSOR
!
Visit our site at SMCATL.ORG to
contact us
Tweet with the #SMCATL hashtag
#SMCATL

5. LONE RANGER VS. THE
BIG AGENCY:
THE TOOLS, PROCESS AND
TECHNIQUES
Tweet with the #SMCATL hashtag
#SMCATL

6. KAREN’S CHEAT SHEET
Planning – Zcubator – for clients that have a client/child
Facebook page relationship. Allows you to post the
same content simultaneously on all pages.
Execution – Rafflecopter – We have been using this a lot
lately with one of my clients… especially since Facebook
is about to ban fan gating!
Measurement – SproutSocial – Most of my clients don’t
really ask for measurement, but when they do, this is a
good one.
#SMCATL

7. JULIE’S CHEAT SHEET
Hootsuite – to pre-plan and post my social media posts,
and to monitor community management.
Google & and Twitter analytics – For my basic
measurements
Radian6 – for more in-depth social listening. I like that it
makes a "word cloud" of the most popular terms people
are using on social about your brand
#SMCATL

8. HILLARY’S CHEAT SHEET
Planning Tools:
- Podeo (free): App -driven organization tool for cross-functional
teams
- Asana (free and awesome): Great planning tool, especially for
teams working remotely
- Basecamp: A project management tool that acts as a hub for all
work, assets and team deliverables
Execution Tools:
- HootSuite (can be free): Social publishing tool
- Buddy Media (16k per month): Social Management tool for
moderation, publishing, security, etc
- Adobe (14k per month): Social media dashboard for moderation,
publishing, etc
#SMCATL

9. HILLARY’S CHEAT SHEET
Measurement Tools:
- Statigram (free): Measures Instagram engagement
- Sysomos (4k per month): Social listening tool for superficial reviews
on a given topic or keyword
- Crimson Hexagon (3k per month): Intuitive social listening tool
- Topsy (can be free): Twitter focused social listening tool
- Icerocket (free): Easy to use listening tool with simple interface
- Social Mention (free)
#SMCATL