[2024]Digital Global Overview Report 2024 Meltwater.pdf
Social Search Marketing
1.
2. Sites
Engaging Branding | Top Technology | Easy Manageability
> Sites that perform & convert visitors to customers
Holistic Web Marketing | Organic + Paid + QOV Metrics
> Continually-managed, for traffic and conversion
Connect | Convey | Converse With Audiences
> Active dialog that creates a bond and advocacy
6. From which marketing programs are you shifting budget away and moving it to
your search marketing and/or social media programs
53%
29%
22%
21%
20%
18%
16%
15%
14%
12%
Source: Econsultancy Digital Marketers United, State of Search Marketing Report 2011
7. When researching branded products online prior to purchase, where would you
begin?
Search Engine 57%
Brand Site 20%
Online Retailer 18%
Ask Facebook 3%
Ask Twitter 2%
Source: Etailing/PowerReviews Social Shopping Survey 2.0, March 2010
8. Most effective online marketing tactics for generating conversations according to
US senior-level marketing executives, February-March 2009
SEO 53%
Email & Newsletter 39%
Pay-per-click/search 32%
Behavioral Targeting 27%
Site Sponsorship 14%
Viral Marketing 12%
Ad Networks 10%
Forbes, 2009 Ad effectiveness Survey, June 1, 2009
36. Optimized Blogs
1. Keyword Integration
Post title
Categories
Body copy
Anchor text links
URLs
Image, video and alt text
Title tags
2. Post great content regularly
3. Link the recent posts to your homepage
4. Consider the “long tail”
37.
38. Use blogging tools like Innoblogs to
help you and your team create search
engine friendly content
39.
40. Optimized URLs
1. Secure vanity URLs on all profiles
2. Link your profiles to your website
3. Use keywords in your URL that you post (Lose the
“http://t.co/6H47Seh” when possible)
Now go Google
“candleistric”
41.
42. Optimized Profiles and Updates
1. Use keywords in all titles (Facebook, YouTube, LinkedIn, Flickr, etc.)
2. Use keywords in “About” area across
all social profiles