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P1 Social Media Initiatives

       @P1W1MAX

     www.p1.com.my
Some titbits
           Among the 1st to engage in Social Media – aggressively!
           Used YT to viral videos
           Packeteers encouraged to be on FB & Twitter – believe in
            transparency
           First to have Digital-specific Care Team in Malaysia




Powered by Packet One Networks                              Private & Confidential.
P1 Social Media Channels
 @P1W1Max
 @P1Cares         2500 + followers
 @P1 Media

 P1 Buddy – 15K + followers

From the Management
 @michaellaip1

 @idhamnawawi

 @kennywong




                   Powered by Packet One Networks   Private & Confidential.
Some Social Media Initiatives




           Powered by Packet One Networks   Private & Confidential.
Powered by Packet One Networks   Private & Confidential.
Powered by Packet One Networks
The Buzz




           Powered by Packet One Networks
More buzz….




         Powered by Packet One Networks
And then…..




        Powered by Packet One Networks
Project Alpha
                            Total tweets mentioning
                             @ProjectAlphaMY = 3,514
                            Tweets from @ProjectAlphaMY =
                             1,271 (with P1 mention)
                            Followers of @ProjectAlphaMY =
                             877
                            Tweets mentioning @P1W1max =
                             1,958 (pertaining to Project
                             Alpha)




         Powered by Packet One Networks   Private & Confidential.
Blogs Coverage




          Powered by Packet One Networks   Private & Confidential.
Project Alpha Statistics


   Streams 432,984
   FB fans – 5,909
   Twitter followers - 877




                  Powered by Packet One Networks   Private & Confidential.
P1 MFS: 15Malaysia




          Powered by Packet One Networks   Private & Confidential.
Episodes




           Powered by Packet One Networks
15MY Statistics
   Downloads: 510,023
   Streams: 3,209,679
   Page Views: 15,121,745
   FB fans: 93,770
   Twitter followers: 1,658
   Most Viewed, Most Shared:, Most Everything –
    YuHang’s: Potong Saga!


                   Powered by Packet One Networks   Private & Confidential.
Digital Care
   Facebook, Twitter, Forums, Blogs, Webchat – any
    possible online medium
   90+ tickets per day / 70% close rate within same
    day
   8 man team
   9am – 11pm daily/ 7days a week
   Technical/non tech/promotions/enquiries
   Pro-active engagement via @P1Cares

                  Powered by Packet One Networks   Private & Confidential.
Some Twitter Comments




             Powered by Packet One Networks   Private & Confidential.
Some Twitter Comments




             Powered by Packet One Networks   Private & Confidential.
Some not so nice comments…




           Powered by Packet One Networks
Whatisinside Campaign
whatisinside.com.my




          Powered by Packet One Networks   Private & Confidential.
Wimaxinside.com.my




    Powered by Packet One Networks   Private & Confidential.
Wimaxinside.com.my

   Interactive engagement through @whatisinside and @wimaxinside
   Pre-launch, launch & post-launch
   On all social media platforms
   200+ contest entries over 7 days
   200K page views
   450+ tweets
   1000+ unique visitors




                             Powered by Packet One Networks   Private & Confidential.
Powered by Packet One Networks
So what is in it for all of u?
   Follow us @wimaxinside
   Watch out for more info at facebook.com/wimaxinside
   Join contest at wimaxinside.com.my to win Wimax
    Inside laptops!
   ….and remember this date:
                          10th July!
                    Berjaya Times Square
          WiMAX-Inside Laptops From         RM 99/-
                   Powered by Packet One Networks
Follow us!
   @P1W1MAX
   @P1Cares
   @P1Media
   @wimaxinside
   P1 Buddy

   Send your queries to talktous@p1.com.my

   Or tweet me @kennywong
                   Powered by Packet One Networks

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P1 w1max

  • 1. P1 Social Media Initiatives @P1W1MAX www.p1.com.my
  • 2. Some titbits  Among the 1st to engage in Social Media – aggressively!  Used YT to viral videos  Packeteers encouraged to be on FB & Twitter – believe in transparency  First to have Digital-specific Care Team in Malaysia Powered by Packet One Networks Private & Confidential.
  • 3. P1 Social Media Channels  @P1W1Max  @P1Cares 2500 + followers  @P1 Media  P1 Buddy – 15K + followers From the Management  @michaellaip1  @idhamnawawi  @kennywong Powered by Packet One Networks Private & Confidential.
  • 4. Some Social Media Initiatives Powered by Packet One Networks Private & Confidential.
  • 5. Powered by Packet One Networks Private & Confidential.
  • 6. Powered by Packet One Networks
  • 7. The Buzz Powered by Packet One Networks
  • 8. More buzz…. Powered by Packet One Networks
  • 9. And then….. Powered by Packet One Networks
  • 10. Project Alpha  Total tweets mentioning @ProjectAlphaMY = 3,514  Tweets from @ProjectAlphaMY = 1,271 (with P1 mention)  Followers of @ProjectAlphaMY = 877  Tweets mentioning @P1W1max = 1,958 (pertaining to Project Alpha) Powered by Packet One Networks Private & Confidential.
  • 11. Blogs Coverage Powered by Packet One Networks Private & Confidential.
  • 12. Project Alpha Statistics  Streams 432,984  FB fans – 5,909  Twitter followers - 877 Powered by Packet One Networks Private & Confidential.
  • 13. P1 MFS: 15Malaysia Powered by Packet One Networks Private & Confidential.
  • 14. Episodes Powered by Packet One Networks
  • 15. 15MY Statistics  Downloads: 510,023  Streams: 3,209,679  Page Views: 15,121,745  FB fans: 93,770  Twitter followers: 1,658  Most Viewed, Most Shared:, Most Everything – YuHang’s: Potong Saga! Powered by Packet One Networks Private & Confidential.
  • 16. Digital Care  Facebook, Twitter, Forums, Blogs, Webchat – any possible online medium  90+ tickets per day / 70% close rate within same day  8 man team  9am – 11pm daily/ 7days a week  Technical/non tech/promotions/enquiries  Pro-active engagement via @P1Cares Powered by Packet One Networks Private & Confidential.
  • 17. Some Twitter Comments Powered by Packet One Networks Private & Confidential.
  • 18. Some Twitter Comments Powered by Packet One Networks Private & Confidential.
  • 19. Some not so nice comments… Powered by Packet One Networks
  • 20. Whatisinside Campaign whatisinside.com.my Powered by Packet One Networks Private & Confidential.
  • 21. Wimaxinside.com.my Powered by Packet One Networks Private & Confidential.
  • 22. Wimaxinside.com.my  Interactive engagement through @whatisinside and @wimaxinside  Pre-launch, launch & post-launch  On all social media platforms  200+ contest entries over 7 days  200K page views  450+ tweets  1000+ unique visitors Powered by Packet One Networks Private & Confidential.
  • 23. Powered by Packet One Networks
  • 24. So what is in it for all of u?  Follow us @wimaxinside  Watch out for more info at facebook.com/wimaxinside  Join contest at wimaxinside.com.my to win Wimax Inside laptops!  ….and remember this date: 10th July! Berjaya Times Square WiMAX-Inside Laptops From RM 99/- Powered by Packet One Networks
  • 25. Follow us!  @P1W1MAX  @P1Cares  @P1Media  @wimaxinside  P1 Buddy  Send your queries to talktous@p1.com.my  Or tweet me @kennywong Powered by Packet One Networks