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Why you need to pay attention to Foursquare, Yelp, Gowalla & co.
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Location-based Services by Amy Vernon
1.
Location-based services Why
you need to pay attention to Foursquare, Yelp, Gowalla & co.
2.
3.
SXSWi: Foursquare
got 76822 new users 10 percent of checkins were in Austin
4.
SXSWi: Foursquare had
50 percent penetration – in the home of GoWalla
5.
Point of Foursquare:
Find your friends. But City Guide is next push. See where your friends have BEEN.
6.
Foursquare: Could it
become the digital generation's Zagat?
7.
Badges & mayors
are the hook for Foursquare — not the point
8.
What's next? “
Passive checkins" Use your credit card, get checked in
9.
Potential uses: Shack
HQ iPhone app - Tells you how long the line is at Shakeshack, using (in part) Foursquare checkins.
10.
Do you have
time to devote to LBS?
11.
You can't afford
not to.
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