This document summarizes tips and strategies for using Instagram stories effectively. It discusses different types of content to post, such as location tags, polls, and behind-the-scenes content. It also provides suggestions for making stories more engaging through the use of stickers, fonts, hashtags and other creative elements. Additionally, it discusses how Instagram stories differ from Snapchat stories and provides other tools like Spotify, VSCO Cam and Photoshop that can enhance stories.

2. Devin Cochran
@DevinBigDreams
devin@rallymarketing.com
Sarah Koller
@SarahKKoller
sarahkkollerbusiness@gmail.com

3. Instagram Stories: Are You In?
Presented by: Devin Cochran and Sarah Koller

4. Let’s Get This Party Started

5. • New Content Alerts
• Deals and Promos
• Events & Special Occasions
• Behind the Scenes
• Show Love
• Reviews
Wait… So, What Am I Posting?

6. ● Location, @mention, #hashtag
● Emoji slider and poll features
● Boomerang and Stop Motion
● Swipe Up and Click-to Shop Tag
● Symmetry and Warning Guides
Add Some Pizazz

7. Digital Storytelling
• Personal
• Humorous - If done well.
• Creative: add stickers, draw, play with fonts
• Get IN on the Viral Fun
• Consistency
• Slogans
• Color
• Timing
• Scenery
Tips, Suggestions & Ideas

8. Timothy Cazares - @timothycazares - Fun Skateboarder Dude

9. Brittney McZeal - @candidlycreole - Photographer

10. ● Separate content between your
story and feed posts
● Categorize Your Highlights:
○ Life, Music, Travel, etc.
■ Products, Business Info, Recurring
Specials, Bio
○ Q&A and How-To’s
● “Swipe Up” or “See More” feature
Instagram Story Highlights

11. ● Reach and Impressions
○ Reach - number of people
who have seen your story
○ Impressions - number of
times your story has been
viewed overall
● Forward and Back
● Next Story and Exited
● Replies and Link Opens
The Nitty-Gritty

12. Instagram Stories > Snapchat Stories
● Audience is bigger and is growing FAST
● Broader consumer age range
○ Snapchat is primarily used by 25 and under
● Interactive tagging
○ Users
○ Hashtags
○ Products
● Parent company is Facebook
● Detailed analytics
● Follows on Snapchat are more intimate/selective
● Automatic archive

13. The Icing on the Cake
● Spotify
● Typorama
● VSCO Cam/Afterlight
● Photoshop
● In Shot
● Unsplash
● Font Candy
● Hype Type
● Tons more!

14. Instagram Live Story
● Included to Instagram Story
● Notifies all followers
● Moves profile to the front of story line
● Live comments
● Go live: events, demonstrations
● Can team up with other companies
● Downside: Can be “doing the most”
Instagram Live: That’s A Whole Other Story

15. ● Can watch on Instagram or from a separate app
● Allows you to post longer content
○ For right now, up to one hour
● Channels = Creators
● Shows popular content as well as subscribed
content
● Only film in full screen and vertical
This Just IN: IGTV