- Adidas saw continued strong sales momentum in Q1 with running sales increasing 7% currency-neutral. Boost and Springblade franchises performed strongly. - Regions like Western Europe, European Emerging Markets, and Japan all saw double-digit sales increases. Running apparel sales were up 17%. - The document discusses Adidas' promotions and activations around the Milano Relay Marathon, including advertising, product promotions and testing, athlete appearances, and on-site branding. It notes participation numbers and success of Adidas athletes in the event.

1. Francesca Acerbi PR Manager adidas Italy

2. Continued Strong Momentum In Running
• Sales increase 7%
currency-neutral in Q1
• Strong performance of
Boost and Springblade
franchises
• Western Europe,
European Emerging
Markets and Japan all
up at double-digit rates
• Running apparel sales
increase 17%

12. Employees: internal activation

13. Employees: Milano Relay Marathon

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16. Publication: newspaper
Circulation: 374.662
Issues: 4 (3rd, 4th, 6th, 7th April)
Publication: weekly magazine
Circulation: 331.926
Issues: 2 (29th March, 5th April)
Recipients: all participants and registered
Issues: 6 (1/week in the last 6 weeks
before the competition)

17. 100 sm for 2 areas (brand + own retail/merchandising)
Energy Boost, Supernova Glide Boost and Milano Marathon creative for the graphic setting
€ 6.830,00 net sales income (51% men 32,4% woman - 65,7% app 26,13% ftw 8,1% hardware )
product test with supernova glide boost, energy boost and revenergy boost (available all shoes of the
sales area)
142 complete gait analysis in the 2,5 days of the expo
#cityrunners invited to the booth to have their gym bag and partecipate to the last mental training session
(mental coach Patrizio Pintus, vip/asset Davide Cassani and Aldo Rock)
Photo session with guest and #cityrunners

19. over 14000 runners, 4500 for the marathon and 9500 for the relay marathon
2 adidas top runners on the 1st and 2nd position in the absolute Marathon
(Kiprop Francis in 2:08:53 and Tum Stephen Kipkemei in 2:10:41)
2 adidas assets (men and women) on the 1st position for the Italian Championship in the Marathon
(Danilo Goffi in 2:17:20 and Claudia Gelsomino in 2:51:21)
27 pacers outfits
2 portals (start/finish) and 4 inflatable arches
2 km of TNT adidas boost
3 carpets “endless energy”
42 km boards, podium backdrop
8% in the Marathon (+12% vs 2013 and +66% vs 2012) @ 8,7% in the Relay Marathon (4th fraction)

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