How to be a Social Marketer - Pavel Bulowski (#SMSCMeetup)
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What it truly means to be a social marketer
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How to be a Social Marketer - Pavel Bulowski (#SMSCMeetup)
- 1. Pavel Bulowski Regional Sales Manager APAC t: @pbulowski ln: www.linkedin.com/in/ pbulowski What it truly means to be social marketer?
- 2. has Always Been Here to Educate Marketers
- 7. What Are Social Media? Social media are the people (That interact with something with a social context)
- 8. What Is Social Marketing
- 9. Our Vision is to Enable Marketers to Connect to People in the Most Social Way Possible
- 10. TV DIGITAL SOCI AL TV DIGITAL SOCI AL TV DIGITAL SOCIAL Television Digital Social
- 11. TV DIGITAL SOCI AL TV DIGITAL SOCI AL TV DIGITAL SOCIAL Television Digital Social
- 12. TV DIGITAL SOCI AL TV DIGITAL SOCI AL TV DIGITAL SOCIAL Television Digital Social
- 13. What Are Social Media?
- 14. Social Network Divisions – 1 Year Ago Content NetworksConnection Networks
- 15. Social Network Divisions – NOW Content NetworksConnection Networks +200M +250M
- 16. Social Network Divisions – Gravities Content NetworksConnection Networks
- 17. Fulltext Search vs. Social Search
- 18. Fulltext Search vs. Social Search
- 22. 80 % of Mobile Traffic is Social Mobile Time Spend
- 23. Time vs. Spend in TV & Digital Spend Digital Time vsTelevision
- 24. Everything with a Social Context is Better
- 25. 3rd Socially Native Setting Up Listening Basic reports Content Some ads Early Stage1st 2nd Socially Devoted Social care Even Better Content Properly engaging with fans Deeper Analytics incl. competitive Integrating into business All employees involved in social Measurement set to match business objectives
- 26. Socially Native
- 27. All Business Parts Must Have a Social Layer Customer Care Social Communications Marketing Human Resources Leadership
- 28. Defining Socially Native companies Integrating Social with Every Part of the Business Being Socially Devoted to Its Customers Understanding the Bottom Line Impact of Social Media 1 2 3
- 29. 3rd Socially Native Setting Up Listening Basic reports Content Some ads Early Stage1st 2nd Socially Devoted Social care Even Better Content Properly engaging with fans Deeper Analytics incl. competitive Integrating into business All employees involved in social Measurement set to match business objectives 80 % Companies 10 - 20 % Companies 1 % Companies
- 30. Shift to Social Customer Care – Twitter
- 31. Many Marketers Still Don‘t Get Social Marketing
- 32. Top 5 Mistakes for Companies Being Socially Native Using Only Basic Reporting Posting Through Native Platforms Not Looking at Industry Trends Ignoring Customers Ignoring Social Media as Only a Marketing Channel
- 33. What is Happening in the Marketing Part of Social Media
- 34. Organic Reach Is Dropping Globally Sources: Socialbakers, Data Range: 1.1. 2013 – 31.12.2013 2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12
- 35. Pages Post More Content Sources: Socialbakers, Data Range: 2009 – 2013 in 2013 40 Posts / Month in 2009 7 Posts / Month
- 38. Most Digital Ads Will be Social 2013 Social Other Mobile Future Other Mobile
- 39. Content & Ads Recommendations Focus on Paid Reach on Facebook, Twitter, YouTube Create segmentation models – Target to multiple audiences Experiment with New Platforms – Both Content and Communication, Including Advertising
- 40. Customer Care
- 41. Customer Care Be more Socially Devoted Respond Faster No Dedicated Customer Care Handles => use your own
- 42. How to use available technology to achieve this?
- 43. Importance of benchmarking in Indonesia
- 44. Importance of benchmarking in Indonesia
- 45. Importance of benchmarking in Indonesia
- 46. Own Metrics + Competitive Set Social Metrics Own Metrics & Competitive Metrics (Likes, Interactions, Engagement) Customer Care Platform Metrics Online Metrics Advertising Metrics, Facebook, Twitter, Google+, etc. Conversion from Social Buzz Monitoring, Listening
- 47. Many Marketers Still Don‘t Get Social Marketing
- 48. Exclusive Preview from Research & Development
- 49. Instagram Hashtags in London on Heat Map
- 50. Instagram Hashtags in Oxford Street on Heat Map Whole Week Monday Morning Saturday Night
- 51. BBC One Segmentation by Interests of Readers Sport Relief Voice UK Marathon Musketeers Categories
- 52. Don’t operate social in silo mode. Connect things in organisation! Content is and will be king, but don’t think of it as broadcasting! 3 Things Take aways…
- 53. Thank You