1. 4 Topics, 8 Minutes Interest and Demand for Impact Investments among Individuals What Individual Investors Want in Impact Investments What is Holding Investors Back from Getting into Impact Investing Where We Go from Here
2. 1. Most individuals are open to impact investing, and are willing to invest ~$120B Most Individuals Open $120B of Demand; Half <$25k Not interested: 13% Interested: 48% Not Yet Sure: 40%
3. 2. People aren’t homogenous; we found 3 major segments of investors with different motivations Safety First Socially Focused Quality Organization Top Five Drivers of Interest Guarantees Principal Back Addresses Cause I Care About Track Record of Success Solid Business Model/Business Plan Well Known & Reputable Company
4. 3. Top 5 barriers for investors relate to the newness of the sector, and are consistent across segments