Deborah Hudson - Social Media in the finance sector today

Enabling a Globally Engaged Organization with Social Media Deborah Hudson Global Head of Internal Communications Zurich Financial Services

Zurich’s model of the employee engagement journey

Leading during an ongoing crisis ,[object Object],[object Object],[object Object],DJIA 30 FTSE 100 Zurich

Leadership is driving engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Face to face … plus ,[object Object],[object Object],[object Object],New/social media – YouTube posting – immediacy, authenticity – think, feel, do CEO Blog “… a new less formal way of communicating, but unusual times demand unusual actions, and if today's market environment isn't unusual than I'm not sure what is.”

Face to face … plus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The C.E.O. Now Appearing on YouTube May 10, 2009 Enhance Your Brand with Video June 9, 2009 Media recognition

Measuring success in an interim phase… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Deborah Hudson - Social Media in the finance sector today

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Deborah Hudson - Social Media in the finance sector today