1. SPARKS
With URex, You Relax!
1

2. Video of Advertisement
2

3. Content
Competitive Landscape Original, Creative &
Innovative
Final Idea
Market Research
Prototype
Business Plan
How it solves the
problem
With URex, You Relax!
3

4. Competitive Landscape
What do you use to clear hair/unwanted
particles from the shower drains?
Water
Bare Hands
Clippers
Plastic gloves/bags
With URex, You Relax!
4

5. Final Idea: URex Version 4.0
Retractable
Handle
With URex, You Relax!
5

6. Prototype
With URex, You Relax!
6

7. Packaging
With URex, You Relax!
7

8. Packaging
With URex, You Relax!
8

9. How URex solves the pain?
Do not need to clear the dirty particles and hair every
day
Do not need to get in direct contact with the dirty
particles
With URex, You Relax!
9

10. Original? Creative? Innovative?
Original
Improvisation done on the lid
Can be lifted
Creative
Uses sieve instead of holes
Retractable handle
With URex, You Relax!
10

11. Original? Creative? Innovative?
Innovative
Adaption from available product in the market
Simple mechanism
With URex, You Relax!
11

12. Finances
Cost of 1 URex (Bulk Price)
Items Cost
Materials:
Sieve S$1.50
Handle S$0.10
Sub-total S$1.60
Packaging:
Plastic Ziplock S$0.20
Manual S$0.10
Cover S$0.80
Sub-total S$1.10
Total S$2.70
With URex, You Relax!
12

13. Finances
Cost of 50 URex
Items Cost
Materials:
Sieve(S$1.50 x 50) S$75.00
Handle(S$0.10 x 50) S$5.00
Sub-total S$80.00
Packaging:
Plastic Ziplock(S$0.20 x 50) S$10.00
Manual(S$0.10 x 50) S$5.00
Cover(S$0.80 x 50) S$40.00
Sub-total S$55.00
Total S$135.00
With URex, You Relax!
13

14. Market Research
Do you think our selling price of S$4.90 is
reasonable?
Yes
No
With URex, You Relax!
14

15. Finances
Selling Price: S$4.90
Breakeven Point = 135/4.90
= 28 URex
With URex, You Relax!
15

16. Sales & Marketing
Advertisement
Direct sales
With URex, You Relax!
16

17. Sales & Marketing
Contacted NTUC
With URex, You Relax!
17

18. Sales & Marketing
Video of Mocca
18

19. Sales & Marketing
Post Advertisements on Mocca
19

20. Satisfied Customers
Not only 1!
With URex, You Relax!
20

21. Satisfied Customers
We have 50!
With URex, You Relax!
21

22. Finances
Sparks’ Pte Ltd
Profit & Loss Statement
Account $
Revenue
50 x S$4.90 S$245.00
Less Expenses
50 x S$2.70 S$135.00
Profits S$110.00
With URex, You Relax!
22

23. Market Research
We conducted a follow-up survey with buyers after
usage of URex.
With URex, You Relax!
23

24. Market Research
Do you feel that URex is useful?
% of respondents
With URex, You Relax!
24

25. Market Research
Would you recommend this product to others?
% of respondents
With URex, You Relax!
25

26. Market Research
What improvements you want to see?
Detachable handle
Colours and Sizes
With URex, You Relax!
26

27. THE END!
With URex, You Relax!
27