This was done in my Advertising Theory and Practice course at San Francisco State in Fall 09'

1. 1

6. Urban areas on the East and West Coast

7. High school or college

9. Scream “Look at me!” without saying anything.

10. Living for the moment

12. 38.2% of sample see American Apparel as environmentally responsible

13. 41.2% as politically active

14. 29.4% as socially responsible

16. Communicate the company’s socially and environmentally responsible practices

17. Create a buzz among current and future consumers

18. Reinforce American Apparel's slightly misunderstood brand image

19. Facts:American Apparel has created thousands of jobs that have stayed in the country Workers in Downtown LA factory paid twice the going minimum wage rate Receive full family health care plans, productivity bonuses and subsidized meals "It’s about taking care of the people who are taking care of the company“ (CEO Dov Charney)

21. 9 Thank You!Any questions or comments?