Herman Toch for STIMA Students 2014

5. Isn’t it time to ask ourselves some very fundamental questions?
Isn’t it time we take responsibility for solving the problems we helped creating?

17. TIME
WHATWESEE
OLD WORLD TRANSITION PHASE NEW WORLD
NEOLIBERALISM CORRECTIVE PHASE CONSTRUCTIVE PHASE

19. Fuck the crisis
It’s rock ‘roll today

20. Let’s agree
FORGET EVERYTHING
YOU HAVE LEARNED

21. TRANSFORMATION
=
LOOKING DIFFERENT AT
THE WORLD

22. Not only old media & new
media
But
Old world vs new world

23. ‘A NEW WORLD’ GENERATION
OF LEADERDS CREATING
‘NEW WORLD COMPANIES’

25. THE PURPOSE OF
YOUR BUSINESS
Profit maximization?
CREATING REASONS FOR
LIVING THE GOOD LIFE
The purpose of business is the business
of purpose

27. +2 = happy profit = Build a new system. Purpose & Principle
driven. Business value & societal value creation are
intertwined.
+1 = good profit = People, Planet, Profit
- 1 = bad profit = short term profit only, costs are socialized
Profit
Optimisation

28. TIME
WHATWESEE
OLD WORLD TRANSITION PHASE NEW WORLD
NEOLIBERALISM CORRECTIVE PHASE CONSTRUCTIVE PHASE
BUILD A NEW SYSTEM,
BASED ON NEW PARADIGMS

29. Jan Jonkers = Society is tipping from a central,
top down society to a decentral, bottom-up
society
We need 20% of people…..it’s about to
happen…

30. Looking different at marketing

31. from transaction to relationship
you get the shareholders you des
from short term to long term
Polman (CEO Unilever): It takes time to build brands &
connections with consumers. These are long-term investments.
Any time we have been guilty of short-termism
we have also short-circuited shareholders at the same time.

32. Whole Foods’ “how to” posts and videos develop credibility and
authority for the brand while teaching consumers how to cook halibut
or create natural-looking makeup.
Procter & Gamble launched a month-long social media campaign
that offered smart living tips, product savings, free samples, and
prizes, encouraging consumers to stick to resolutions for a more
rewarding and fulfilling life

35. Circular economy
from ownership to usership
from lineair thinking to system
thinking
World Economic Forum 2014: What all business leaders who support the
circular economy are certain about is that the current system will at some
point have to fundamentally change – and so those companies which find
early solutions, will have a commercial advantage.
think product-service combination

37. Everybody is a maker
Everybody is a competitor
from central to decentral
3D-printing, 4D-printing, open source software and hardware,
miniaturisation of production, robots = 3rd industrial revolution
from top down to bottom-up

40. The segment of 1
Variability drives success
from mass to personal
What Amazon thought us!
Perfect match supply & demand

44. Power shift
Data without thought is stupid
from closed to open
Wikinomics: We are talking about deep change in the structure and
modus operandi of the corporation and our economy, based on
new competitive principles such as openness, peering, sharingand acting globally
from B2C and B2B to C2C and C

48. A strong I A strong I in a strong WE A strong WE
Peer-2-Peer
Economy
through
Product –service
combinations

50. PERSONAL
TRANSFORMATION?

51. What should be written on your
professional tombstone?

52. Don’t forget: It’s rock
‘roll
re-dream marketing

53. Happy profit is about
2 simple things:
Build a better
world for Fleur & Elle
Be proud of what you do