1. THE REASON WHY
the structure
OF AGENCIES MUST BE REINVENTED
SUEAMSTERDAM
maandag 26 maart 12

2. Our agency is structured around our vision on
creativity. We believe that creativity should deliver
upon marketing objectives.
SUEAMSTERDAM
maandag 26 maart 12

3. Everybody knows that analog ideas like TV spots,
print and radio have their use. But that
campaigning is meaningless without
behaviour.
SUEAMSTERDAM
maandag 26 maart 12

4. And influencing behaviour has become
completely different in the digital age. Advertising is
just one of the factors that drives behaviour.
SUEAMSTERDAM
maandag 26 maart 12

5. Consumer driven marketing has
become crucial in influencing conversions.
SUEAMSTERDAM
maandag 26 maart 12

6. That’s why our ideas are build on the concept of
shareability. And bringing brands into the
conversation.
SUEAMSTERDAM
maandag 26 maart 12

7. In a connected world, you need connected ideas.
The core of the agency of the digital age should
be build on connection.
SUEAMSTERDAM
maandag 26 maart 12

8. That’s why we build our agency, unlike the
agencies of the past, not on creative teams.
But we build it on a flat, horizontal structure. In
which we work with a mix of disciplines
that work together as 1 team.
SUEAMSTERDAM
maandag 26 maart 12

9. This model is gives us flexibility. Allowing
us to shape the teams to the challenge at
hand. Allowing us to work on different brands
and marketing challenges.
SUEAMSTERDAM
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10. And allowing us to come up with ideas
that surpass communication.
Our output however is vertical: from
strategy to production.
SUEAMSTERDAM
maandag 26 maart 12

11. Every client team has a solid core,
which is headed by a director. Their role
is to be a marketing partner
to clients.
SUEAMSTERDAM
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12. Making sure the ideas stand in function of
creating business advantage. And
directing the brand into future opportunities.
SUEAMSTERDAM
maandag 26 maart 12

13. A director works at the client office for
a set period per week. To get total brand immersion
and act as a true sparring partner.
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14. SUE AMSTERDAM
@SUEAMSTERDAM
HELLO@SUEAMSTERDAM.COM
WWW.SUEAMSTERDAM.COM
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maandag 26 maart 12