1. Eric Sichau, Brittany Wilson, Kelly Schallhorn, Josh Klaiss, Cody Robbins
December 5th, 2012
Social Media Marketing: MKTG 338:002-Ms. Paula Morris
Salisbury University-Perdue School of Business
2. Yard Warz: The Struggle
• James Black
• A new web auction business
• People post yard sale listings and customers purchase
the entire sale at a bulk price instead of individual items.
• Hired a Marketing company
• We jumped ship and got a new client!
3. Who is B.Lilley?
• “Highly innovative firm specializing in the creation, production
and management of airshows, city wide events and expositions.”
• In control of:
• OC Air Show
• Ft. Lauderdale
• Cocoa Beach
• Rods & Rockets at Kennedy Space Center
• Future events coming…
• Bryan Lilley—CEO
• Steve Webster—Director of Marketing and Sponsorships
• Frank Miller—Logistics
• Other supporting cast
4. Role in B.Lilley
• Increase fan interaction through various social media
platforms
• Manage, organization, and create content for all social
media platforms
• Run analytics for all four websites
• Create more interactive platforms ie. Instagram
• Run various contests on platforms in engage fans
• Increase incentives for Premium ticket purchases
• Increase quality of content
• Build a fan base for Rods & Rockets
7. What We Did
• What we actually did:
• HootSuite
• Integrated their most popular Facebook and Twitter pages
• www.hootsuite.com
• Google Analytics
• Analyzed each page and gave suggestions
• What wanted to do:
• Instagram
• YouTube
8. Two Best Things & One Change
Increased fan interaction through a Facebook contest and
trivia questions.
412 Shares
146 Likes
14 Comments
Improved their organization abilities making it easier to
manage all of their numerous social media platforms
HootSuite
We would change the level of communication we had with
the client.
Didn’t get the much needed information in a timely manner.
10. Thoughts at the End
Great experience! Not enough time
We were able to generate a lot of ideas
We weren’t able to execute many of the ideas because of
time constraints
Lack of communication between client and the group.
Often had to get Prof. Morris involved in order to illicit a
response
11. Future & What We Learned
Future:
Keep the project!
Suggestions:
Have a standardized set of instructions for clients and make sure
they understand them 100%
What we learned:
The real world is NOT like college.
Time schedules aren’t as strict and conditions aren’t always ideal
Long distance communication can be a huge problem
Face-to-Face meetings proved WAY more effective
Always have a back up plan
12.
13.
14. Works Cited
http://pinterest.com/yardwarz/
http://www.facebook.com/mobileprotection#!/ocairshow?fref=ts
http://www.facebook.com/mobileprotection#!/cocoabeachairshow?fref=ts
http://www.facebook.com/mobileprotection#!/hotrodcocoabeach?fref=ts
http://www.facebook.com/mobileprotection#!/lauderdaleairshow?fref=ts
http://blilley.com/
http://www.ocairshow.com/
http://www.cocoabeachairshow.com/
http://www.rodsnrockets.com/
http://lauderdaleairshow.com/
https://twitter.com/OCAirShow2012
https://twitter.com/CocoaBchAirShow
http://twitter.com/FlyLauderdale
http://hootsuite.com/dashboard
https://www.facebook.com/pages/Perdue-School-of-Business-at-Salisbury-
University/326760409426?ref=ts&fref=ts
Steve Webster, Bryan Lilley, and Frank Miller from B. Lilley Productions