1. Erich Liebig

2. • Users upload the audio they have
recorded
• Direct message audio
• Listeners
• “Following” the user that uploaded
the clip (newsfeed style)
• Searching key terms
• Like, Repost, Comment, Share,
add to playlist
• “The YouTube of audio”
• World’s leading social music platform
• Listen, upload, create, promote, and
share sounds
• Via web or Mobile application
OVERVIEW
How it works

3. • Designed to work with other social
media platforms
• Uploaded as a URL
• Embedded anywhere
• Challenged MySpace for dominance
UNIQUENESS

4. • Founded October 2008
• Berlin, Germany
• Alexander Ljung & Eric Wahlfors
• July 2013
• 40 Million registered users
• 200 Million non-registered users
• January 24, 2014
• IVP and The Chernin Group
• Unknown profitability
HISTORICAL INFORMATION

5. • Followers
• Plays
• Likes
• Reposts
• Comments
KPI’S

6. • Tips
• Follow a number of different
profiles
• Making/replying to comments
• Share posts to other social media
platforms
• Cautions
• Content is not private
• Comments exposed to both
followers and non-followers
TIPS AND CAUTIONS

7. • Pro users
• “Moving Sound”
• “Promoted Profile”
• Stats
• No banner ad’s
• No audio ad’s between clips
MARKETING OPPORTUNITIES

8. • Media companies
• The Wall Street Journal, The
Economist, Bloomberg, and CBS
• Legal Zoom
• https://soundcloud.com/wsjthismo
rning/the-wall-street-journal-424
• Recording companies
• Warner Brother Records, Sony
Music
Entertainment, and Universal
Records
BUSINESS ON SOUNDCLOUD

9. • Rapid growth and experimental phase
• More businesses creating profiles
• Share ideas and receive direct
response from their customers
• “On-the-go”
• Less time to read/watch the news
• Time to listen to the news
THE FUTURE FOR SOUNDCLOUD

10. SOURCES
• http://blogs.independent.co.uk/2012/10/18/why-google-should-acquire-soundcloud-we-need-a-youtube-for-audio/
• http://venturevillage.eu/europioneers-2013
• http://silencenogood.net/soundcloud-dropbox-music-blog/
• http://www.wiretotheear.com/2009/11/page/2/
• http://in6months.com/
• https://www.etsy.com/market/office_decors
• 1Jefferson, G. (2013, July 17) Who is Listening to SoundCloud? 200 Million. USA Today. Retrieved
from http://www.usatoday.com/story/tech/columnist/talkingtech/2013/07/17/whos-listening-to-soundcloud-200-
million/2521363/
• 2About SoundCloud (2014) Retrieved from https://soundcloud.com/pages/contact
• 3Help/Pro Billing (2014) Retrieved fromhttp://help.soundcloud.com/customer/portal/articles/247820-what-s-the-difference-
between-each-subscription-level-
• 4SoundCloud Teams with IVP (2014, January 24) SoundCloud Press Releases. Retrieved
fromhttps://soundcloud.com/press/releases/2014/01/24/soundcloud-teams-with-ivp
• 5SoundCloud Introduces New Pro Offering To Allow More Music & Audio Creators To Be Heard Everywhere (2013, March 11)
SoundCloud Press Releases. Retrieved fromhttps://soundcloud.com/press/releases/2013/03/11/new-pro-plans
• 6 WJS This Moring (2014) Retrieved from https://soundcloud.com/wsjthismorning