1. Yelp By Mark Rappaport

2. Overview and Description
 Yelp is an online “urban guide” and
business review site.
 Yelp helps people find the best
businesses wherever they are.
 Very useful during travel.
 First hand reviews.
 Over 100 million quarterly visitors.
 Nearly 53 million reviews so far.

3. What Makes this Platform Unique
 Reviews written by consumers, not management.
 Can be used at anytime, anywhere with mobile
app
 Can help a person from Maryland spend their
money properly while in California.
 Overall Star Rating always up to date.

4. Yelp’s History
 Founded in 2004 Jeremy Stoppelman and Russel
Simmons.
 Website began as an email service. Then started
adding social networking in 2005.
 Yelp has extended services to Australia, Brazil,
Canada, Japan, Mexico, New Zealand,
Singapore, and parts of Europe.
 Google offered to buy Yelp out.
 Publicly traded in 2012

5. KPI’s
 Overall Star Rating
 Recommendation Software entirely automated
 Current and up to date

6. Tips
 Use of bad language and imagery is ok, but no
threats or harassment.
 Review should be unbiased.
 Don’t let the stars misguide you.
 Read all acceptable reviews before making
decisions.

7. Marketing/Advertising
Opportunities
 Opportunities for small local businesses to
national brands.
 Targeted local advertising and profile
enhancements.
 Call to action button.

8. Businesses using Yelp’s
Marketing Opportunities
 The Irish Penny Pub and Grill.
 Shows address and offers directions
 Call to action button: Call straight from mobile site
 Operating Hours
 Other Business Info

9. The Irish Penny Pub and Grill

10. Future Marketing Impact
 Businesses can ad Yelp link to their website.
 Yelp partnered with Yahoo
 Yelp Ads

11. Work Cited
 http://officialblog.yelp.com
 http://www.yelp.com/biz/the-irish-penny-pub-
and-grill-salisbury
 http://www.yelp.com/salisbury-md-us