home selling services provided by Hojin Chang of Keller Williams in Dr. Phillips and Windermere

1. {COMPANY SLOGAN} prepared for: compliments of: Hojin Chang, GRI 13538 Village Park Dr Orlando, FL 32837 Real Estate Real Easy

2. Delivering a 10+ Experience On a scale of 1-10, with 1 being not so desirable and 10 being extremely desirable, what one thing has to happen in this transaction for your experience to be a 10? What is important to you about that? If we could add just one more thing, what other thing has to happen to make your experience a 10+? What is important to you about that? If we could add just one more thing for this experience to be a 10++, what would it be? What is important to you about that? Hojin Chang • (407) 234-8659 hojchang@gmail.com • sworlandoblog.com

3. About Me How am I different from other real estate agents? My main focus is to help you by being a good listener to understand your needs and goals and by being a good communicator of the things we need to do to get you to where you want to go by applying my in depth knowledge of the real estate market to each unique situation. Experience Practiced real estate exclusively in Dr. Phillips, Windermere, Metrowest, Gotha, Ocoee, and Winter Garden since 1997 and have consistently ranked among the top 10% of Realtors in sales volume nationwide. Technology Through the use of listing syndication, web lead generation, and local blog, your home will be marketed 24 hours a day worldwide to find the right buyer. Expertise SW Orlando, lakefront properties, golf properties Communication Always accessible by phone or email. Clients for Life I’ve had hundreds of satisfied past customers and testimonials are available upon request. Personal Hobbies include: photography, bass fishing, golf My Commitment to You To obtain the highest price possible in the shortest possible time period with the least inconveniences and make real estate seem real easy. {SELLERSNAME} Hojin Chang • (407) 234-8659 hojchang@gmail.com • sworlandoblog.com

4. What You Get Communication Your needs always come first. I provide the service we agree to, in the ways that work for you. Whether once a week, once a day, by phone, email or text message. That’s how we’ll do it. You’ll always be kept in the loop. From listing to closing, you’ll know the status of our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. We’ll agree on the communication method that works best for you. Experience and Expertise The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, I will capably remove many potential challenges before they have the opportunity to appear. Marketing Your home will get the exposure it deserves. My marketing systems maximize your property’s exposure to buyers. Neighborhood tracking tools and automated buyer calling systems allow me to reach active buyers who want to know about your listing. Pricing Your home will be priced right, adjusted as needed, and will sell quickly. With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at my fingertips. Staging Your home will put its best foot forward. Homes sell because of correct pricing and great presentation. I know what it takes to make the terrific first impression that will get your home sold. Satisfaction I’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and my cancellation guarantee protects your right to end our relationship if you’re disappointed. Hojin Chang • (407) 234-8659 hojchang@gmail.com • sworlandoblog.com

7. Extended Marketing Reach When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites. Hojin Chang • (407) 234-8659 hojchang@gmail.com • sworlandoblog.com

8. Extended Marketing Reach Hojin Chang • (407) 234-8659 hojchang@gmail.com • sworlandoblog.com Taking Open Houses Beyond the Basics Holding an open house is serious business. Below is a chart that shows you exactly how we can maximize open houses to sell your property.

9. Price Right—Attract Buyers Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings. Hojin Chang • (407) 234-8659 hojchang@gmail.com • sworlandoblog.com

10. It is very important to price your property at competitive market value when we finalize the listing agreement. Pricing Misconceptions Hojin Chang • (407) 234-8659 hojchang@gmail.com • sworlandoblog.com Buyers and Sellers Determine Value The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best. WHAT YOU PAID WHAT YOU NEED WHAT YOU WANT WHAT YOUR NEIGHBOR SAYS WHAT ANOTHER AGENT SAYS COST TO REBUILD TODAY

11. Price Ahead of the Market – Seller’s Market Hojin Chang • (407) 234-8659 [email_address] • sworlandoblog.com In a market with rising home values, if a seller wants a price that’s ahead of the market, the market may go up enough to make that price attractive for buyers. Time can cure some mistakes and make people look smart.

12. Price Ahead of the Market – Buyer’s Market Hojin Chang • (407) 234-8659 hojchang@gmail.com • sworlandoblog.com If sellers fall behind a market with falling home values, they can end up chasing the market down, because home values are always falling faster than their price reductions.

13. Price Right—Time on Market Works Against You If you want to compete, be competitive. • The buying market has a short attention span. • Pricing your home right the first time is key. • Proper pricing attracts buyers. • An overpriced house will not sell. • We want to generate offers before the market moves on to newer listings. Hojin Chang • (407) 234-8659 hojchang@gmail.com • sworlandoblog.com

14. What Sells—Right Price, Great Condition To get your home sold for the most money in the least amount of time, we have to price it “in the market.” Hojin Chang • (407) 234-8659 hojchang@gmail.com • sworlandoblog.com

15. Price Competitively—The First 30 Days are Critical The right price is important. • A property generates the most interest when it first hits the market. • The number of showings is greatest during this time if it is priced at a realistic market value. • Starting too high and dropping the price later misses the excitement and fails to generate strong activity. • Many homes that start high end up selling below market value. Hojin Chang • (407) 234-8659 hojchang@gmail.com • sworlandoblog.com

18. Moving Checklist New Telephone Number: ____________________________________________ New Address: _____________________________________________________ Before you move, you should contact the following companies and service providers: Insurance Companies: ______Accidental ______Auto ______Health ______Home ______Life ______Renters Business Accounts: ______Banks ______Cellular Phones ______Department Stores ______Finance Companies/Credit Cards Subscriptions: ______Magazines ______Newspapers Miscellaneous: ______Business Associates ______House of Worship ______Drugstore ______Dry Cleaner ______Hairstylist Utilities: ______Electric ______Telephone ______Water ______Cable ______Gas Professional Services: ______Broker ______Accountant ______Doctor ______Dentist ______Lawyer Government: ______Internal Revenue Service ______Post Office ______Schools ______State Licensing ______Library ______Veterans Administration Clubs: ______Health and Fitness ______Country Club Hojin Chang • (407) 234-8659 hojchang@gmail.com • sworlandoblog.com

19. What My Clients Say… Thank you for the wonderful job in selling my home. You handled all the details flawlessly and it made the move much easier. You attention to detail helped get the job done. My home went under contract in just a couple of months, after having been on the market for the prior 6 months. All your promises were met and you exceeded my expectations for a realtor. I would gladly utilized your services in the future and recommend to anyone searching for a realtor in Orlando. Linda Gatt Granada Villas From the very onset of our working relationship, we felt at ease with Hojin’s down to earth and candid personality. There is something reassuring about your real estate agent feeling like a friend of the family. From contact to closing, Hojin was always prepared. As we reflected on our experience with Hojin, we have nothing but praise for the way we were treated. If selling a home again in the Orlando area, we would, undoubtedly select Hojin Chang as our realtor. Further, we would, without reservation, recommend Hojin Chang to anyone searching for a real estate agent. Max & Jenny Hansen Stonebridge I just want to thank you for your diligence and patients on our search for the perfect home. Thank you for your guidance throughout the entire process and the education on all the details . It was great to work with you and I will refer you to my friends in the future. Ralph Cutrone Star Tower A big thank you to all of you for your extraordinary efforts. You were terrific to work with and you brought outstanding skills and a willingness to go the extra mile for the process. We want you to know that we very much appreciate all that you have done. We will not hesitate to recommend you to others. Eric & Natalie Vause Westover Club Hojin Chang • (407) 234-8659 [email_address] • sworlandoblog.com

20. To me, providing exceptional service involves more than just making your real estate dreams come true. It requires taking the next logical step: helping you through the details after you officially own your home. I have worked with the following service professionals and highly recommend them to my clients: Above and Beyond AGENT PROMPTS: Movers Housecleaning services Interior designers Painters Hojin Chang • (407) 234-8659 hojchang@gmail.com • sworlandoblog.com