A hands-on approach to starting a product roadmap. From collecting user stories to assigning priority points in order to ship product features on time.

1. DEVELOPING A
PRODUCT
ROADMAP
Saad Benryane
Digital Product Designer
VP Product @ GradeSlam

2. Hello,
DEVELOPING A PRODUCT ROADMAP

3. Workshop objective
● 20 min - General overview of Roadmapping
concepts
● 40 min - Workshop : the steps involved in
creating a product roadmap
DEVELOPING A PRODUCT ROADMAP

4. DEVELOPING A PRODUCT ROADMAP
NO ROADMAP
=
NO PRODUCT
SHIPPED

5. What is a
product
roadmap?
DEVELOPING A PRODUCT ROADMAP

6. Roadmap
A process to organize, measure and
plan deliverable parts of the product
DEVELOPING A PRODUCT ROADMAP

7. The Road to the product
Vision / Mission
Statement
Establish Business /
Product Milestones
Define Key
Features
Building The
Roadmap
Measuring Using
The Roadmap
Planning The Sprint
/ Release Schedule
Execution...
DEVELOPING A PRODUCT ROADMAP

8. DEVELOPING A PRODUCT ROADMAP

9. DEVELOPING A PRODUCT ROADMAP

10. DEVELOPING A PRODUCT ROADMAP

11. DEVELOPING A PRODUCT ROADMAP

12. WHY IT’S USED
Collect Prioritize Plan Communicate
DEVELOPING A PRODUCT ROADMAP

13. Building an awesome
toothbrush
DEVELOPING A PRODUCT ROADMAP

14. DEVELOPING A PRODUCT ROADMAP
● Mission : What problem is the product intended to solve?
○ Ex: Developing the perfect toothbrush for every human being
● Vision : How will your product affect it’s users?
○ Ex: Our toothbrush solution will be efficient and easy to use, it will
end all diseases related to mouth hygiene
● Share the sentence with your neighbour - they must understand it
Vision / Mission
Statement

15. Defining the milestones
DEVELOPING A PRODUCT ROADMAP
● Stages of the product to complete :
○ Ship a toothbrush prototype
○ Ship version 1.0 of the toothbrush
● Business objectives to attain
○ Sell 500 toothbrushes by Q2 2018

16. A user story is the
description of the
experience of the
customer using the
product.
DEVELOPING A PRODUCT ROADMAP

17. As a [user], I want to
[need], to be able to
[objective]
DEVELOPING A PRODUCT ROADMAP

18. Sources of stories :
DEVELOPING A PRODUCT ROADMAP
● Customer feedback
● Designer
● Expectations from previous products...

19. Defining the key
features that make your
solution
DEVELOPING A PRODUCT ROADMAP
● "As an average user, I want to be able to pick up the toothbrush with one hand to reach my mouth"
● "As an average user, I want to brush my teeth with one hand"
● "As a disabled user, I want to hold the toothbrush without needing a thumb"
● "As a young user, I would like my toothbrush to be soft so that I don't hurt my gums"
● "As an average user, I want to be able to change my toothbrush every year"
● As an average user, I want to be able to store my toothbrush in a cup after using it
● "As a user with a dental prosthesis, I want to be able to brush my prosthesis outside of my mouth"
● "As an average user, I want to be able to change my toothbrush frequently, without having to think to
buy a new one"
● As an average user, I want to brush my teeth faster
● "As a special user, I want to use my toothbrush to clean jewelries"
● "As an special user, I want to use my toothbrush to clean jewelries"

20. Building the roadmap
DEVELOPING A PRODUCT ROADMAP
Copy the template (G Sheet) :
https://tinyurl.com/x1-roadmap
Or
Follow on the screen / printed

21. Building the roadmap
Step 1 : Add stories to roadmap
DEVELOPING A PRODUCT ROADMAP

22. Building the roadmap
Step 1 : Add stories to roadmap
DEVELOPING A PRODUCT ROADMAP

23. Building the roadmap
Step 2 : Assign points to stories
● Ex: 1 point = 1 week to deliver
DEVELOPING A PRODUCT ROADMAP

24. Building the roadmap
Step 2 : Assign points to stories
DEVELOPING A PRODUCT ROADMAP

25. Measuring the roadmap
Step 1 : Set priorities
● Ex: 1 = high / 5 = low
DEVELOPING A PRODUCT ROADMAP

26. Measuring the roadmap
Step 1 : Set priorities
DEVELOPING A PRODUCT ROADMAP

27. Measuring the roadmap
Step 2 : Sorting stories by priority
DEVELOPING A PRODUCT ROADMAP

28. Measuring the roadmap
Step 2 : Sorting stories by priority
DEVELOPING A PRODUCT ROADMAP

29. Planning for execution
Step 1 : Completing the draft roadmap - draft
scheduling
DEVELOPING A PRODUCT ROADMAP

30. Planning for execution
Step 1 : Completing the draft roadmap - draft
scheduling
DEVELOPING A PRODUCT ROADMAP

31. Planning for execution
Step 2 : Adapting schedule to meet milestones
DEVELOPING A PRODUCT ROADMAP

32. Planning for execution
Step 2 : Adapting schedule to meet milestones
We are a week over schedule for the prototype
DEVELOPING A PRODUCT ROADMAP

33. ● Saying “no” to stories
● Reevaluating priorities
● Augmenting resources

34. Now we have a product
roadmap that we can
continue to grow

35. The Road to the product
Vision / Mission
Statement
Establish Business /
Product Milestones
Define Key
Features
Building The
Roadmap
Measuring Using
The Roadmap
Planning The Sprint
/ Release Schedule
Execution...
DEVELOPING A PRODUCT ROADMAP

36. Where can you take it
from here ?
● Schedule releases to predict when a version will be shipped
● Use story points Measure how many features you can ship per
“Sprint”
● Collect stories continuously
● Reevaluate priorities
● Add more tracking metrics
DEVELOPING A PRODUCT ROADMAP

37. Example of a detailed
roadmap structure
DEVELOPING A PRODUCT ROADMAP

38. Questions?
DEVELOPING A PRODUCT ROADMAP

39. Thank you!
DEVELOPING A PRODUCT ROADMAP

40. Basic Concepts
DEVELOPING A PRODUCT ROADMAP
● Agile / Sprint / Iterations
● Human Centric Design - Design thinking
● Business & Product Vision/Strategy
● Product Roadmap