Screaming Frog + Xpath: BrightonSEO April 2019

•

16 recomendaciones•15,569 vistas

Sabine Langmann

Here is my talk about "Screaming Frog & Xpath: How to Analyse The Pants Off Your Competition"

Marketing

Screaming Frog + Xpath:
A Guide to Analyse the Pants
Off Your Competition
Sabine Langmann // sabine-langmann.com //
@SabTheLa https://slideshare.net/sabinelangmann

12.04.2019 Sabine Langmann bit.ly/sfx-2019

Level 1
12.04.2019 Sabine Langmann bit.ly/sfx-2019

What is this about?
12.04.2019 Sabine Langmann bit.ly/sfx-2019

We‘d like: to crawl specific
elements on our own web pages
or the ones of our competition
We use: Screaming Frog‘s
Custom Extraction + XPath
12.04.2019 Sabine Langmann bit.ly/sfx-2019

Level 2
12.04.2019 Sabine Langmann bit.ly/sfx-2019

Who am I?
https://www.sabine-langmann.com
https://www.linkedin.com/in/sabine-langmann/
@SabTheLa
12.04.2019 Sabine Langmann
Slides: bit.ly/sfx-2019
bit.ly/sfx-2019

Level 3Level 3
12.04.2019 Sabine Langmann bit.ly/sfx-2019

Xpath
12.04.2019 Sabine Langmann bit.ly/sfx-2019

XPath (XML Path Language) is a
query language
for selecting nodes
from an XML document.
Wikipedia
12.04.2019 Sabine Langmann bit.ly/sfx-2019

Simple Syntax
node every page element (e.g. H2, a, p, div)
// adresses a certain node
attribute attribute of a node (e.g. class, id)
@ adresses a certain attribute
count() counts addressed nodes
12.04.2019 Sabine Langmann bit.ly/sfx-2019

Simple Syntax
12.04.2019 Sabine Langmann
//node[@attribute="attribute_name"]
bit.ly/sfx-2019

Simple Syntax
12.04.2019 Sabine Langmann
//node[@attribute1="attribute_name1" and
@attribute2="attribute_name2"]
bit.ly/sfx-2019

Simple Syntax
12.04.2019 Sabine Langmann
count(//node[@attribute="attribute_name"])
bit.ly/sfx-2019

Level 4
12.04.2019 Sabine Langmann bit.ly/sfx-2019

Examples
12.04.2019 Sabine Langmann bit.ly/sfx-2019

BBC.com
vs.
TheGuardian.com
12.04.2019 Sabine Langmann bit.ly/sfx-2019

BBC.com
12.04.2019 Sabine Langmann bit.ly/sfx-2019

12.04.2019 Sabine Langmann
How many images?
How many H2, H3, etc?
How many words?
How many links to which pages?
bit.ly/sfx-2019

What am I searching for?
12.04.2019 Sabine Langmann bit.ly/sfx-2019

In
I‘m searching for text (name of
the topic tag)
12.04.2019 Sabine Langmann bit.ly/sfx-2019

Suitable Xpath selector:
//li[
@class="tags-list__tags"
and
@data-entityid="topic_link_bottom"
]
12.04.2019 Sabine Langmann bit.ly/sfx-2019

12.04.2019 Sabine Langmann
https://www.bbc.com/news/uk-politics-.*
bit.ly/sfx-2019

12.04.2019 Sabine Langmann
Don‘t forget ;)
bit.ly/sfx-2019

12.04.2019 Sabine Langmann
Result
bit.ly/sfx-2019

12.04.2019 Sabine Langmann Bit.ly/abjsd
Ain‘t nobody got time
for Excel. Better listen
to Ben!
12.04.2019 Sabine Langmann bit.ly/sfx-2019

TheGuardian.com
12.04.2019 Sabine Langmann bit.ly/sfx-2019

In
<div class="submeta">
I‘m searching for
the topic tag names
12.04.2019 Sabine Langmann bit.ly/sfx-2019

Suitable Xpath selectors:
//div[@class="submeta__section-labels"])
and
//div[@class="submeta__keywords"]
12.04.2019 Sabine Langmann bit.ly/sfx-2019

12.04.2019 Sabine Langmann
https://www.theguardian.com/sitemaps/news.xml
bit.ly/sfx-2019

Yourcat.co.uk
vs.
TheFoodaholic.co.uk
12.04.2019 Sabine Langmann bit.ly/sfx-2019

Yourcat.co.uk
12.04.2019 Sabine Langmann bit.ly/sfx-2019

12.04.2019 Sabine Langmann
How many links in editorial content?
How many internal/external?
bit.ly/sfx-2019

12.04.2019 Sabine Langmann
<div class=“post-body-container”>
bit.ly/sfx-2019

“How many links in editorial content?”
Suitable Xpath selector:
count(//div[@class="post-body-container"]//p//a)
12.04.2019 Sabine Langmann bit.ly/sfx-2019

“How many internal editorial links?”
Suitable Xpath selector:
count(//div[@class="post-body-container"]//p//a[
starts-with(@href, "https://www.yourcat.co.uk/")])
12.04.2019 Sabine Langmann bit.ly/sfx-2019

Result
12.04.2019 Sabine Langmann bit.ly/sfx-2019

TheFoodaholic.co.uk
12.04.2019 Sabine Langmann bit.ly/sfx-2019

“How many links in editorial content?”
Suitable Xpath selector:
count(//div[@itemprop="articleBody"]//p
//a[not(contains(@href, "wp-content"))])
12.04.2019 Sabine Langmann bit.ly/sfx-2019

“How many internal editorial links?”
Xpath selector:
count(//div[@itemprop="articleBody"]//p
//a[starts-with(@href, "http://www.thefoodaholic.co.uk")
and not(contains(@href, "wp-content"))])
12.04.2019 Sabine Langmann bit.ly/sfx-2019

Level 5
12.04.2019 Sabine Langmann bit.ly/sfx-2019

Recap:
Which data do I need?
Can I crawl the respective elements?
What is the right Xpath selector?
That‘s it!
12.04.2019 Sabine Langmann bit.ly/sfx-2019

More Xpath Cases,
SERP-Crawling, Regex,
…
12.04.2019 Sabine Langmann bit.ly/sfx-2019

12.04.2019 Sabine Langmann
Wait no more. Max
shows how!
bit.ly/sfx-2019

12.04.2019 Sabine Langmann bit.ly/sfx-2019
Thanks!!

Más contenido relacionado

La actualidad más candente

In this talk, Lazarina will break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience. Lazarina will share: – How to analyse a site’s existing internal linking structure using machine learning – What machine learning techniques can you implement to help you create content clusters? – How to find user-friendly, in-content linking opportunities – How to prioritise and measure the impact of internal linking initiatives Lazarina will also touch upon how to use this process to identify other opportunities for site optimization, which can improve the user experience and search potential. Related Blog post published at: https://lazarinastoy.com/how-to-incorporate-machine-learning-in-internal-linking-audits/

How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...

LazarinaStoyanova

Metodología de Trabajo SEO en Agencias

Luis M Villanueva

When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way. In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety. They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.

TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)

Gianna Brachetti-Truskawa 🐙

Canonicalization for SEO BrightonSEO April 2023 Patrick Stox

Ahrefs

Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!

Rendering SEO Manifesto - Why we need to go beyond JavaScript SEO

Onely

Technical Content Optimization

Michael King

Corrie Jones BrightonSEO deck

Corrie Jones

Crawl Budget: Everything you Need to Know

SallyR7

11 Advanced Uses of Screaming Frog Nov 2019 DMSS

Oliver Brett

You’ve added your name, address and phone number. You selected a category, you scribbled a quick description and you uploaded a few photos. JOB DONE. Well…no not really. Not if you’re looking to rank higher, and convert better! In this talk Claire will walk you through the rapidly changing landscape of GBP, and outline the features you need to be using in order to capture your potential clients attention, generate more leads, and ‘feed the Google machine’.

Beyond the Basics – 5 Google Business Profile elements you might not know abo...

Claire Carlile Marketing

Slides from BrightonSEO 2020 - Competitor Site Audits using Free Tools and Data by Sophie Gibson, SEO Strategist at Rise at Seven. These slides will cover how to use free tools and data to audit a competitor site from a technical point of view, how to put monetary figures on the issues found, and how to use this information to your advantage – using no enterprise solutions and only free tools and free online data. A case study on the Next website.

Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...

Sophie Gibson

In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.

The Big SEO Migration - Learnings from a first time hiker

ReneHarris7

Structured data accounts for only a small part of the web and the problem grows as the volume of the online content grows. Schema markup is a drop in the ocean to help with this. However, things are being addressed in the natural language research space in the form of dense retrieval and other developments such as Sentence BERT and FAISS. Utilising heuristics such as umbrellas and sidecar pages will help to send clues and assist with ensuring search engines rank the right pages from your sites for SEO

Natural Semantic SEO - Surfacing Walnuts in Densely Represented, Every Increa...

Dawn Anderson MSc DigM

Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.

James Brockbank

Feel like you’re at link building capacity? Know you could build more links if you just had more time or a larger SEO team? Even small teams have been able to build 600 backlinks per month. Seem impossible? We have good news. Link building at scale is very possible. 10 years in the making, there is finally a 6-month link building roadmap that can help you build a backlink profile that increases your brand’s search visibility. In this webinar, you can learn how to build thousands of links a month – with any sized SEO team. Learn How To Growth Hack Your Link Profile By: - Creating a pilot program to test link building techniques that can scale. - Selecting the link building techniques that are best for your company and resources. - Understanding the methods to scale up a successful pilot. Kevin Rowe, Founder and Head of Strategy at PureLinq, has taken small link building proof-of-concepts to large scale initiatives with thousands of links per month. Leave this session with the insights you need to build a system that will work for your business, based on a situation analysis and available resources. Ready to start scaling your link profile and boosting your search rankings? Don’t miss out! Watch today and get the link building hacks to help grow your business.

How We Built 1,000+ Links Per Month With This 6-Month Sprint.

Search Engine Journal

Beth Barnham Schema Auditing BrightonSEO Slides.pptx

BethBarnham1

JoomlaDay Conference_September 2023 PDF.pdf

Oliver Brett

The Value of Syndicated Links - brightonSEO 2022 Online PR Show

Kaizen

AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.

News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021

Daniel Smullen

[BrightonSEO October 2022] On-page SEO: from intention to conversion

Felipe Bazon

La actualidad más candente (20)

How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...

Metodología de Trabajo SEO en Agencias

TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)

Canonicalization for SEO BrightonSEO April 2023 Patrick Stox

Rendering SEO Manifesto - Why we need to go beyond JavaScript SEO

Technical Content Optimization

Corrie Jones BrightonSEO deck

Crawl Budget: Everything you Need to Know

11 Advanced Uses of Screaming Frog Nov 2019 DMSS

Beyond the Basics – 5 Google Business Profile elements you might not know abo...

Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...

The Big SEO Migration - Learnings from a first time hiker

Natural Semantic SEO - Surfacing Walnuts in Densely Represented, Every Increa...

Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.

How We Built 1,000+ Links Per Month With This 6-Month Sprint.

Beth Barnham Schema Auditing BrightonSEO Slides.pptx

JoomlaDay Conference_September 2023 PDF.pdf

The Value of Syndicated Links - brightonSEO 2022 Online PR Show

News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021

[BrightonSEO October 2022] On-page SEO: from intention to conversion

Más de Sabine Langmann

Sinnvolle Segmentierung im SEO.pdf

Sabine Langmann

Screaming Frog ♥ KNIME: SEOkomm 2019

Sabine Langmann

Save Time With Basic Coding Skills - BrightonSEO September 2019

Sabine Langmann

Screaming frog + Xpath - Campixx 2019

Sabine Langmann

Screaming frog + xpath en

Sabine Langmann

Sabine Langmann - Brighton SEO 2018 - How to expand to different markets

Sabine Langmann

Más de Sabine Langmann (6)

Sinnvolle Segmentierung im SEO.pdf

Screaming Frog ♥ KNIME: SEOkomm 2019

Save Time With Basic Coding Skills - BrightonSEO September 2019

Screaming frog + Xpath - Campixx 2019

Screaming frog + xpath en

Sabine Langmann - Brighton SEO 2018 - How to expand to different markets

Último

Kraft Mac and Cheese campaign presentation

tbatkhuu1

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Factors-Influencing-Branding-Strategies.pptx

VikasTiwari846641

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What is Google Search Console and What is it provide?

riteshhsociall

Social Media Marketing PPT-Includes Paid media

adityabelde2

Situation Analysis | Management Company.

DanielaQuiroz63

10x your Business with LinkedIn Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients. Key Takeaways: 1. Optimizing your LinkedIn profile for sales 2. Advance strategies to find your ideal prospects on LinkedIn 3. Buy back your time with AI and automation for LinkedIn

LinkedIn Social Selling Master Class - David Wong

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Podcast Marketing Master Class - Roger Nairn

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Branding strategies of new company .pptx

VikasTiwari846641

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Social media, ppt. Features, characteristics

wasim792942

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

Varn

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

How to Leverage Behavioral Science Insights for Direct Mail Success

Aggregage

Screaming Frog + Xpath: BrightonSEO April 2019

1. Screaming Frog + Xpath: A Guide to Analyse the Pants Off Your Competition Sabine Langmann // sabine-langmann.com // @SabTheLa https://slideshare.net/sabinelangmann

2. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

3. Level 1 12.04.2019 Sabine Langmann bit.ly/sfx-2019

4. What is this about? 12.04.2019 Sabine Langmann bit.ly/sfx-2019

5. We‘d like: to crawl specific elements on our own web pages or the ones of our competition We use: Screaming Frog‘s Custom Extraction + XPath 12.04.2019 Sabine Langmann bit.ly/sfx-2019

6. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

7. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

8. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

9. Level 2 12.04.2019 Sabine Langmann bit.ly/sfx-2019

10. Who am I? https://www.sabine-langmann.com https://www.linkedin.com/in/sabine-langmann/ @SabTheLa 12.04.2019 Sabine Langmann Slides: bit.ly/sfx-2019 bit.ly/sfx-2019

11. Level 3Level 3 12.04.2019 Sabine Langmann bit.ly/sfx-2019

12. Xpath 12.04.2019 Sabine Langmann bit.ly/sfx-2019

13. XPath (XML Path Language) is a query language for selecting nodes from an XML document. Wikipedia 12.04.2019 Sabine Langmann bit.ly/sfx-2019

14. Simple Syntax node every page element (e.g. H2, a, p, div) // adresses a certain node attribute attribute of a node (e.g. class, id) @ adresses a certain attribute count() counts addressed nodes 12.04.2019 Sabine Langmann bit.ly/sfx-2019

15. Simple Syntax 12.04.2019 Sabine Langmann //node[@attribute="attribute_name"] bit.ly/sfx-2019

16. Simple Syntax 12.04.2019 Sabine Langmann //node[@attribute1="attribute_name1" and @attribute2="attribute_name2"] bit.ly/sfx-2019

17. Simple Syntax 12.04.2019 Sabine Langmann count(//node[@attribute="attribute_name"]) bit.ly/sfx-2019

18. Level 4 12.04.2019 Sabine Langmann bit.ly/sfx-2019

19. Examples 12.04.2019 Sabine Langmann bit.ly/sfx-2019

20. BBC.com vs. TheGuardian.com 12.04.2019 Sabine Langmann bit.ly/sfx-2019

21. BBC.com 12.04.2019 Sabine Langmann bit.ly/sfx-2019

22. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

23. 12.04.2019 Sabine Langmann How many images? How many H2, H3, etc? How many words? How many links to which pages? bit.ly/sfx-2019

24. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

25. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

26. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

27. What am I searching for? 12.04.2019 Sabine Langmann bit.ly/sfx-2019

28. In I‘m searching for text (name of the topic tag) 12.04.2019 Sabine Langmann bit.ly/sfx-2019

29. Suitable Xpath selector: //li[ @class="tags-list__tags" and @data-entityid="topic_link_bottom" ] 12.04.2019 Sabine Langmann bit.ly/sfx-2019

30. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

31. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

32. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

33. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

34. 12.04.2019 Sabine Langmann https://www.bbc.com/news/uk-politics-.* bit.ly/sfx-2019

35. 12.04.2019 Sabine Langmann Don‘t forget ;) bit.ly/sfx-2019

36. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

37. 12.04.2019 Sabine Langmann Result bit.ly/sfx-2019

38. 12.04.2019 Sabine Langmann Bit.ly/abjsd Ain‘t nobody got time for Excel. Better listen to Ben! 12.04.2019 Sabine Langmann bit.ly/sfx-2019

39. TheGuardian.com 12.04.2019 Sabine Langmann bit.ly/sfx-2019

40. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

41. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

42. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

43. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

44. What am I searching for? 12.04.2019 Sabine Langmann bit.ly/sfx-2019

45. In <div class="submeta"> I‘m searching for the topic tag names 12.04.2019 Sabine Langmann bit.ly/sfx-2019

46. Suitable Xpath selectors: //div[@class="submeta__section-labels"]) and //div[@class="submeta__keywords"] 12.04.2019 Sabine Langmann bit.ly/sfx-2019

47. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

48. 12.04.2019 Sabine Langmann https://www.theguardian.com/sitemaps/news.xml bit.ly/sfx-2019

49. 12.04.2019 Sabine Langmann Result bit.ly/sfx-2019

50. Yourcat.co.uk vs. TheFoodaholic.co.uk 12.04.2019 Sabine Langmann bit.ly/sfx-2019

51. Yourcat.co.uk 12.04.2019 Sabine Langmann bit.ly/sfx-2019

52. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

53. 12.04.2019 Sabine Langmann How many links in editorial content? How many internal/external? bit.ly/sfx-2019

54. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

55. 12.04.2019 Sabine Langmann <div class=“post-body-container”> bit.ly/sfx-2019

56. “How many links in editorial content?” Suitable Xpath selector: count(//div[@class="post-body-container"]//p//a) 12.04.2019 Sabine Langmann bit.ly/sfx-2019

57. “How many internal editorial links?” Suitable Xpath selector: count(//div[@class="post-body-container"]//p//a[ starts-with(@href, "https://www.yourcat.co.uk/")]) 12.04.2019 Sabine Langmann bit.ly/sfx-2019

58. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

59. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

60. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

61. Result 12.04.2019 Sabine Langmann bit.ly/sfx-2019

62. TheFoodaholic.co.uk 12.04.2019 Sabine Langmann bit.ly/sfx-2019

63. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

64. 12.04.2019 Sabine Langmann How many links in editorial content? How many internal/external? bit.ly/sfx-2019

65. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

66. 12.04.2019 Sabine Langmann bit.ly/sfx-2019

67. “How many links in editorial content?” Suitable Xpath selector: count(//div[@itemprop="articleBody"]//p //a[not(contains(@href, "wp-content"))]) 12.04.2019 Sabine Langmann bit.ly/sfx-2019

68. “How many internal editorial links?” Xpath selector: count(//div[@itemprop="articleBody"]//p //a[starts-with(@href, "http://www.thefoodaholic.co.uk") and not(contains(@href, "wp-content"))]) 12.04.2019 Sabine Langmann bit.ly/sfx-2019

69. Result 12.04.2019 Sabine Langmann bit.ly/sfx-2019

70. Level 5 12.04.2019 Sabine Langmann bit.ly/sfx-2019

71. Recap: Which data do I need? Can I crawl the respective elements? What is the right Xpath selector? That‘s it! 12.04.2019 Sabine Langmann bit.ly/sfx-2019

72. More Xpath Cases, SERP-Crawling, Regex, … 12.04.2019 Sabine Langmann bit.ly/sfx-2019

73. 12.04.2019 Sabine Langmann Wait no more. Max shows how! bit.ly/sfx-2019

74. 12.04.2019 Sabine Langmann bit.ly/sfx-2019 Thanks!!

Screaming Frog + Xpath: BrightonSEO April 2019

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Más de Sabine Langmann

Más de Sabine Langmann (6)

Último

Último (20)

Screaming Frog + Xpath: BrightonSEO April 2019