SlideShare una empresa de Scribd logo
1 de 27
If you have their eps
       file of their logo use it
       here. If you do
       not, do not copy and
       paste a low res logo.




  Use a back ground that is
personalized to their industry
HOW DO I CUT COST?

Increase Productivity?

Eliminate Vendors?

Improve Quality?

Faster Service?

Faster Delivery?

                                      •We specialize in offering an array of valuable, time-
 We provide a service, not just a      saving, money making services.
            product                   •Partnering with us will allow you to build successful
                                       programs and reach your ROI goals

                                      •We work with you to understand each project and then
We can get the best products, price    offer recommendation on how to produce and finish
    and delivery combination           products while still remaining within your budget


                                      •We go above and beyond to do exactly what our
                                       customers want. This includes providing customized
  We are true business partners        inventory reports and invoices designed the way you
                                       prefer them, meeting with them as often as
                                       necessary, and shipping item the way you like!

                                    •We have experience working with local start-ups, mid-
We specialize in helping businesses sized companies and national corporations with
            of all sizes             multiple locations.



                                      •As a partner, we become an extension of your
                                       company. We help avoid inventory shortages and
                                       work with you through all emergency situations. We
    We can help out in a crisis        have the network and expertise to assist you with
                                       rush orders, emergency consultations and trouble-
                                       shooting.
Database
                                  Sales &
                                 Marketing


      Email Alert to                                 Postcard &/or
         Sales                                      email campaign




                                                        Campaign Leads
Thank you email                                         to Personalized
                                                              url




                                             Personalized
                  Profile Page
                                             Survey Page
Campaign Development       Designing for VDP
and Design                 (Personalized Printing)
Campaign Tracking Tools    Training
and Web Reporting          List and Asset
Design Services            Management
                           Database Integration
                          VDP!

            profits
    Watch
Encourage New Loan Campaign




Objectives of Campaign
 Obtain New Loan Customers
 Establish a direct marketing baseline for future campaigns.
 Compare variable data marketing to traditional static methods
List segments into 3 groups- 25-35, 36-45 & 46-55
Personalized Messaging & Images designed to each segment
Tracked PURLs and toll-free #, contact forms and click-throughs
Static       Variable
Number of       7500         7500
pieces mailed


Response Rate Less than 1%   3.67


New Loans       29.73%       59.46%
Campaigns that utilize relevant
graphics and text commonly see a
3-5X lift in response rates
             – PODi, The Digital Printing
Initiative


1 in 3 direct mail recipients prefer
to respond online
        – The DMA
Needs Analysis
                  –Pricing &
                   Sourcing


 Follow – up
                                    Web
reviews after
                                 Development
 each order




    Field Training &       Select “Go
      Activations          Live” Date
Solutions Presention   Printing
Solutions Presention   Printing

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Solutions Presention Printing

  • 1. If you have their eps file of their logo use it here. If you do not, do not copy and paste a low res logo. Use a back ground that is personalized to their industry
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. HOW DO I CUT COST? Increase Productivity? Eliminate Vendors? Improve Quality? Faster Service? Faster Delivery?
  • 8.
  • 9.
  • 10.
  • 11. •We specialize in offering an array of valuable, time- We provide a service, not just a saving, money making services. product •Partnering with us will allow you to build successful programs and reach your ROI goals •We work with you to understand each project and then We can get the best products, price offer recommendation on how to produce and finish and delivery combination products while still remaining within your budget •We go above and beyond to do exactly what our customers want. This includes providing customized We are true business partners inventory reports and invoices designed the way you prefer them, meeting with them as often as necessary, and shipping item the way you like! •We have experience working with local start-ups, mid- We specialize in helping businesses sized companies and national corporations with of all sizes multiple locations. •As a partner, we become an extension of your company. We help avoid inventory shortages and work with you through all emergency situations. We We can help out in a crisis have the network and expertise to assist you with rush orders, emergency consultations and trouble- shooting.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Database Sales & Marketing Email Alert to Postcard &/or Sales email campaign Campaign Leads Thank you email to Personalized url Personalized Profile Page Survey Page
  • 18. Campaign Development Designing for VDP and Design (Personalized Printing) Campaign Tracking Tools Training and Web Reporting List and Asset Design Services Management Database Integration VDP! profits Watch
  • 19. Encourage New Loan Campaign Objectives of Campaign Obtain New Loan Customers Establish a direct marketing baseline for future campaigns. Compare variable data marketing to traditional static methods
  • 20. List segments into 3 groups- 25-35, 36-45 & 46-55 Personalized Messaging & Images designed to each segment Tracked PURLs and toll-free #, contact forms and click-throughs
  • 21. Static Variable Number of 7500 7500 pieces mailed Response Rate Less than 1% 3.67 New Loans 29.73% 59.46%
  • 22. Campaigns that utilize relevant graphics and text commonly see a 3-5X lift in response rates – PODi, The Digital Printing Initiative 1 in 3 direct mail recipients prefer to respond online – The DMA
  • 23.
  • 24.
  • 25. Needs Analysis –Pricing & Sourcing Follow – up Web reviews after Development each order Field Training & Select “Go Activations Live” Date