23. “ If they are saying nothing about you, you are not even in the game. If people say you stink, at least you are in the conversation and you can turn it around.” Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.
48. Some tools Hootsuite – Managing most common social media sites http://hootsuite.com/ Tweetdeck - better mobile application http://www.tweetdeck.com/ Spredfast – Social media campaign managementhttp://spredfast.com/ Google alerts – set up alerts for keywords you are monitoring http://www.google.com/alerts Tweetbeep– like google alerts for twitter http://tweetbeep.com/ Icerocket & twingly – search engines for blogs etc. http://www.icerocket.com http://www.twingly.com/
49. Recap: What is social media Why it is important for business Why you should have a social media strategy
50. The one day workshop will Drive your business growth by using social media as a key tool in your business strategy Designand implement a social media strategy that aligns with your business How tools can be used (FB, Twitter, LinkedIn) Optimiseyour LinkedIn profile to maximise exposure and results $499 + GST We 13th Oct, 8.30-3pm @ecentre
The word sex def attracted my attention when I saw this
The separation between business and personal lifes doesn’t exist anymore, they are blurring, nothing we can do about it, so we better get on with it and learn how to manage it
there is a lot out there, youdont need to do everything from day one, it is a journey and you can take one step at a time
It is constantly changingDifference between sm and website: website is one-way conversation (even with blogs = limited interactivity), sm is two way communication and real-time
If there is anything you want to remember from this morning, it is this: new environment moving from traditional way of broadcasting your message to one-to-one communication: connecting on an individual level, engaging on a one-to-one basis, individuals within an organisation connect with individual outside of the organisation => making companies more personal and approachable, you talk to this group which then talks to this group etc. =>encourages the viral natureListening becomes more important than speakingIt is about giving customers an opportunity to have a voice, and give your business the opportunity to listen
It is expanding the ways and means of which businesses can be closer to their customers, how does it do that:
Builds awareness: by engaging on a personal level, people find out what you and your company does
Increases visibility: it levels the playing field as small businesses have the same tools and opportunities then corporates with more resources; sm interactions are real-time hence information spreads faster
What this means: done well sm allows you to turn your customers into your salesforce! By creating a community of people who are engaged with your business, the message you are sharing gets distributed through their networks, possibility of targeting different segments
The more material you have online the better is your exposure and the more ranks you can occupy->important for brand mgmt
Show social media revolution video
78% believe in peer recommendations, only 14% trust advertising
Facebookover 500 million users
Not only engagement with customers but companies also use it to recruitment
Might want to be careful what you post on your facebook page, analogy with house it is more than going thats the power and a treadYou might want to be careful what you out onto your facebook profile
Especially when you consider that the fastest growing segment is ..Honestly don’t know why
Old mkt rule was if you had a bad experience you tell 10ppl, if you have a good experience, you ll tell 1 person. Social media changes this rule: out to 100 or 1000 through your networks and your friend’s networks, not only negative experiences spread fast, also positive
70 % of internet users have a fb profile58% of whole population (around 2.5million)Social media usage in relation to population is bigger than US
Telstra clear eg.-> customer became ambassador for telstra
One of our ecentre companies is unleashed: we made sure that the social media strategy was implemented before the launch of websiteStumble upon is a discover engine, which finds the best of the web based on your preferences. Resulted in high traffic but not very targeted.Note: after one month 62% of traffic was from social media sites1.4 % sign-up rates
Shift worldwidereadership of newspapers all over the world is declining:We no longer search for news, the news find to us
Social media has changed how the press operates as well. Social media has lifted a barrier to entry: You no longer have to wait for the press to pick up your story but you can broadcast/publish yourselfPress uses social media to find stories and validating stories through trusted relationships (e.g. #eqnz)
Some key messages around what reach is about
Cost: although most of the tools are free, there are labour costs associated with it: you get back what you put inneeds proper resourcing
Always need to evaluateyour progress & results: tangibles like increased website traffic can be measured
Alignment: the social media strategy needs to be aligned with business strategy, e.g. One of your strategic goals is to reach 200 new customers within 3mths
Consistency across the different channels or sites- dont want a disjointed campaign but leverage of the different channels e.g. Blog & twitterBut also consistent engagement: time mgmt, set aside time for rt, comments etc
so react to negative & positive feedback: Ability to publicly solve a problem shows that you are fair and transparent and look after your customers interests.
Not in the game:More powerful mode is engaging level- proactiveYou can choose where you want to be Depends on industry and businesswe encourage the 3rd – best practise by avoiding the place where conversation is happening, missing out on opportunity to listen
Implementation of social media strategy is no different than implementing any other strategy
Many tools/channels out there but will focus on 4 most popular
Youtube: Second biggest search engine after googleGood for SEO as videos rank high, 200mil videos watched daily
As with everything it is important to measure progress and results, we recommend using analytics tools such as google analytics or catalystsonar to measure website traffic etc.
Once you have a certain amount of engagement you will find logging on to each individual tool cumbersome. you can automate some of the processes and managing the volume of interaction by using aggregation tools such as hootsuite or tweetdeck, thus working more efficiently ….You might doubt the relevance of the tweets you are seeing on the screen…
Spredfast: campaign management but also more sophisticate reporting(Also: Chatter (salesforce)- private collaboration space for companiesNing: create your own social network
