Merchandising is the department which mediates the Marketing & Production department. According to AMA, the planning involved in marketing the right merchandise or service, at the right place, at the right time, in the right quantities & at the right price. Merchandising is one kind of Marketing though it works with 4P (Product, Price, Place, Promotion).

1. Chittagong BGMEA institute
of
fashion & technology

2. WELCOME
TO
OUR PRESENTATION

3. FUTURE MERCHANDISER
GROUP NAME :-

4. MEMBERS OF THE GROUP:-
Name ID
1.ABDUR RAHIM MASUD 141-015-45
2.MD.ALAMGIR 141-013-45
3.SADDAM HOSSAIN 141-029-45
4.OMAR HASAN AL MURAD 141-021-45
5.MOBAROK KARIM 141-020-45

5. RESPONSIBILITIES OF A
MERCHANDISER
PRESENTATION ON:-

6. To know about the responsibilities of
Merchandising we should have to know the
followings
 What is Merchandising?
 Who are Merchandisers?
 Objectives of merchandising
 The activity of merchandising
 functions of merchandising
 Key responsibility of Merchandising
 What are the responsibilities of a Merchandiser?

7. WHAT IS MERCHANDISING ???
• Merchandising is the department which mediates the
Marketing & Production department.
• According to AMA, the planning involved in marketing the
right merchandise or service, at the right place, at the right
time, in the right quantities & at the right price.
• Merchandising is one kind of Marketing though it works with
4P (Product, Price, Place, Promotion).

8. A Garment Merchandiser is the person who
engages himself in Sourcing, Costing, Organizing,
Arranging and promoting sales of any commodities
as per required Standard.
Merchandiser is the interface between Buyer &
Exporter.
He is the responsible from order analysis to
shipment.
WHO ARE MERCHANDISERS ???

9. Objectives of Garments
Merchandising
1. To try to get garments order inquiry from buyer through
various sources.
2. To find out the consumptions of fabrics & accessories.
3. To make costing on the garments inquiry.
4. Procurement of raw materials.
5. Follow up.
6. Regular correspondence with buyer, suppliers and related
personnel.
7. Help and follow up in commercial activities.
8. Arrange tests & inspections.
9. To do shipment.

10. Merchandising Activity

11. MERCHANDISING WORK-FLOW :

12. Key responsibility of Merchandising
 Product Development
 Market and product Analysis
 Booking orders
 Confirming Deliveries
 Designing and Sampling
 Costing
 Raw Material
 Flow Monitoring
 Production Follow Ups
 Payments Follows
 Internal & external
communication,
 Sampling

13. Key responsibility of Merchandising:-
 Lab dips
 Internal & external communication,
 Sampling
 Accessories & trims
 Preparing purchase orders
 Advising and assisting production.
 Giving shipping instructions and following shipping,
 Helping documentation department
 Following up the shipment

14. Responsibilities of a Merchandiser
 Pre order responsibilities
 Responsibilities after
getting order
 Responsibilities during
production
 After production
responsibilities

15. Pre order responsibilities:-
 Buyer sourcing
 Buyer communication
 Enquiry and sampling
 Pre-costing and reply

17. Responsibilities after getting order:
 Receiving PO And order sheet
 Prepare time and action calendar (TNA)
 Prepare all sample
 Product development & sample controlling
 Fit sample sending along with pattern & gridding sheet for
measurement verification.
 Color swatches received to prepare Lab-dip.
 Lab-dip submission and receiving approval
 Buyer communication

18. Responsibilities after getting order:-
 Arrange or prepare PI.
 Master LC received from the buyer
 Arranging BB/LC against master LC
 Develop/Obtain approval for all required material.
 Row materials like fabric, yarn, trims & accessories purchase and tracking.
 Ensure correct inventory for all items in advance of starting production.
 Collect sample yard edge from the mill.
 Fabric receive in store.
 Bulk fabric inspection by inspection agencies.
 Regularly follow-up for all required materials.

19. Responsibilities during production:-
 Ensure pp meeting on time with the buyer, supplier or buyer or buyer
agent.
 Regularly communicate with the buyer, supplier or buyer-laision office.
 Factory scheduling & production tracking.
 Production line planning.

20. Responsibilities during production:-
 Prepare packing list
 Prepare production file before
production
 Collect production report date
 Regularly follow-up production as
pre plan.
 Internal(in-line, end-line) inspection
follow-up.

21. After production Responsibilities :-
 Prepare all the required file before final inspection.
 Preparation for final inspection.
 Facing buyer audit
 Sending the goods to forward & CNF.
 Keep updated schedule of vessels & transport.
 Prepare shipping document.
 Follow-up after sales/ shipment service.
 Etc.

22. Merchandiser is the BRIDGE between the industry and the buyer.
Merchandisers coordinates between all the sections
He have to look after every job like buying the raw material which
is required to finish the product, making the garment, finishing the
garment, documentation, finally shipping.
The experienced merchandiser always
demandable in every country.
It may an honorable professional for educated
persons
Conclusion

24. THANK YOU
ALL