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BLACK  =  serious, sophisticated, elegant
BLUE =  trustworthy, stable, serene, cool
BROWN =  wholesome, organic, down-to-earth
GRAY =  neutral, mature
GREEN =  safe, environmental, friendly
ORANGE =  emotional, positive, exciting
PURPLE =  opulent, contemporary, royal
RED =  passionate, negative, dangerous, hot
White =  pure, peaceful, clean
YELLOW =  cheerful, sunny, cautious
Visit  www.ProCopyWritingTactics.com    today to grab your 2 Free Copywriting Ebooks - Pro CopyWriting Tactics and Email Writing Tactics in which 3 master copywriters share the secrets that have made them world famous.

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How to use color to evoke emotion in your copy

  • 1.  
  • 2. BLACK = serious, sophisticated, elegant
  • 3. BLUE = trustworthy, stable, serene, cool
  • 4. BROWN = wholesome, organic, down-to-earth
  • 5. GRAY = neutral, mature
  • 6. GREEN = safe, environmental, friendly
  • 7. ORANGE = emotional, positive, exciting
  • 8. PURPLE = opulent, contemporary, royal
  • 9. RED = passionate, negative, dangerous, hot
  • 10. White = pure, peaceful, clean
  • 11. YELLOW = cheerful, sunny, cautious
  • 12. Visit www.ProCopyWritingTactics.com   today to grab your 2 Free Copywriting Ebooks - Pro CopyWriting Tactics and Email Writing Tactics in which 3 master copywriters share the secrets that have made them world famous.