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How to use color to evoke emotion in your copy
1.
2.
BLACK =
serious, sophisticated, elegant
3.
BLUE =
trustworthy, stable, serene, cool
4.
BROWN =
wholesome, organic, down-to-earth
5.
GRAY =
neutral, mature
6.
GREEN =
safe, environmental, friendly
7.
ORANGE =
emotional, positive, exciting
8.
PURPLE =
opulent, contemporary, royal
9.
RED =
passionate, negative, dangerous, hot
10.
White =
pure, peaceful, clean
11.
YELLOW =
cheerful, sunny, cautious
12.
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