ogilvy presentation report

1. PREPARED BY
SAGAR RAVAL
THAKKAR ANKUR
AKSHAY RABODIYA
KANJI

2. Introduction
• An advertising agency is a service based business dedicated to creating, planning, and
handling advertising and some times other forms of promotion for its clients.
 What are they doing?
• Television commercials
• Radio commercials online advertising
• Out of home adverting
• Mobile marketing

3. Ogilvy & mather
• It is one of the largest marketing communications agency in the world.
• It is founded by british born david ogilvy in 1948 at new york.
• Started with no clients and only a staff of two
• To be a stand out company ,Ogilvy knew he needed to be a strong brand.
• 450 offices across the world
• Worldwide market of $431 billion
• Growth Potential of 6.7%
• 15000 Corers Advertisement Industry in India
• Scaling up of Operations
• Upcoming Fields Online Advertising

4. agency informatin
• Ogilvy was acquires by the WPP (wire and plastic products) group in 1989 for $ 864 million.
 Subsidiaries
• Ogilvy & mather advertising
• Ogilvy common health
• Ogilvy one
• Ogilvy public relations
• Geometry global
• neo@ogilvy

5. Work area of the agency
• Digital advertising
• Television advertising
• Radio advertising
• Online advertising
• Physical advertising
• Press advertising
• Mobile billboard advertising
• In-store advertising
• Coffee cup advertising

6. Services Provided By Ogilvy
• Advertising
• Brand Identity
• Creative Design
• Customer Analytics
• Crisis and Issues Management
• Direct Marketing
• Digital Marketing
• Experiential Marketing
• Media Relations
• Promotional Marketing
• Public Relations
• Strategic Planning
• Sales Acceleration
• Trade Marketing
• Viral Marketing
• Loyalty Marketing

7. key people
David ogilvy Piyush pandey

8. David ogilvy
You cannot bore people into
buying
your product. You can only interest
them in buying it.
 Encourage innovation. Change is
our
lifeblood. Stagnation our death
knell.
 In the modern world of business
it is
useless to be creative unless you
can sell what you create.
 To be values by those who most
value brands.

9. Piyush pandey
Indian scenario
1st advertising agency in india
Executive chairman & NCD -
piyush pandey.
Local perspective with indian
culture.
Started 1980 with one client
vimal

10. Offices in india
• New delhi
• Gurgaon
• Kolkatta
• Hyderabad
• Banglore
• Chennai

11. How does Ogilvy differentiate
themselves from other agencies?
 Offering multiple services (advertising, brand identity, digital and media search marketing,
media relations, sustainability, and viral marketing)
 High quality standards
 Emphasis on creativity
 Digital Capabilities

12. Factors for Success in India
 Human Resources
 First – Mover Advantage
 India as a global sourcing base
 India as back-office operations hub
 India as a source for managerial talent

14. Competitors
• JWT
• FCB Ulka advertising ltd
• Rk swamy BBDO
advertising ltd.
• MUDRA

15. Notable campaign
• The 2013 Google India advertisement (created by Ogilvy & Mather
India) Reunion (about the Partition of India) has had a strong impact in
both India and Pakistan, leading to hope for the easing of travel
restrictions between the two countries. It went viral and was viewed
more than 1.6 million times before officially debuting on television on
November 15, 2013

16. Awards for O & M
• Ogilvy india
• Gold winners
vodafone zoozoos
Ogilvy delhi
Coca cola
“ sidhi baat no bakwaas “

17. Adds by O&M
• Vodafone zoozoos
• Nerolec asian paints

18. official Advertising and Media Agency
• for the 50-over ICC Cricket World Cup
• Cadbury Dairy Milk
• Shubh Aarambh Ad

22. It takes a big idea to attract the attention
of customers and get them to buy your
Product. Unless your advertising contains
A big idea, it will pass like a ship in the
Night
by
• DAVID OGILVY