This document discusses new opportunities for devices in the personal care industry. It notes that major consumer goods companies are starting to integrate technology-enabled devices and diagnostics into their brands to create differentiation and provide personalized experiences. Some key points made include:
- Devices can be used for diagnostics, in combination with products, or on their own for therapy. Major companies like Unilever, P&G, L'Oreal and others have launched devices or partnered with tech firms.
- Market drivers include consumer demand for personalized care, aging populations interested in wellness, and technology advances making devices cheaper and more accessible.
- Past device efforts provide lessons on thoroughly understanding consumers, defining commercial objectives early, and
18. Sagentia Ltd
Harston Mill
Harston
Cambridge
CB22 7GG
UK
Sagentia Inc
One Broadway
14th
Floor
Cambridge
MA 02142
USA
T. +44 1223 875200 T. +1 6174013170
Sagentia
Sagentia is a global innovation, technology and product development
company. We provide outsourced R&D consultancy services to start
ups through to global market leaders in the medical, industrial and
consumer sectors.
With global headquarters in Cambridge, UK, and US headquarters
in Cambridge, Massachusetts, Sagentia works with clients from front
end market needs analysis through to transfer to manufacture.
We deliver innovation around new technologies and new generation
products and services that provide commercial value and market
advantage. The company also assists business leaders to create
strategies for technology, innovation and growth.
www.sagentia.com
info@sagentia.com