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Top Tips for a strong Social CRM Strategy Duncan Wood @sageukcrm
ACT! Sage CRM SalesLogix Sage and CRM
Have a conversation
Where do you put it on Covey (7 Habits)?
Statistics (March 2011) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://bit.ly/socStats
My story ,[object Object]
Social stories – legends and lessons
Customer as hero  http://bit.ly/KachiWachi
Community as Business Plan http://bit.ly/GiffGaffbyCCarchi  (from Christopher’s blog) ,[object Object],[object Object],[object Object]
When it goes wrong – Eurostar http://bit.ly/EuroStar2009
Sage CRM Solutions    – Social Media Tips Six tips, based on our work so far
Social media Tip 1 Understand the activity on your site traffic statistics before you do anything else. Choose appropriate metrics
Social media Tip 2 Don’t feel you need to use every Social Media channel either.  Be selective.
Social media Tip 3 Get comfortable with it yourself. Use it in your personal life. Then set up the official channels for your business.
Social media Tip 4 Empower your people to be able to react quickly without layers of ‘approval’ Publish basic guidelines
Social media Tip 5 Define your level of engagement according to your ability to support it.  It needs the support of the entire business.
Social media Tip 6 ,[object Object],[object Object],[object Object],[object Object]
Where might it be going?
Have a conversation
Top Tips for a strong Social CRM Strategy Duncan Wood @sageukcrm

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Sage - CRM & Customer Equity_May 2012Sage - CRM & Customer Equity_May 2012
Sage - CRM & Customer Equity_May 2012
 
Sage CRM - Accelerating your 2012 Marketing ROI through Cloud CRM
Sage CRM - Accelerating your 2012 Marketing ROI through Cloud CRMSage CRM - Accelerating your 2012 Marketing ROI through Cloud CRM
Sage CRM - Accelerating your 2012 Marketing ROI through Cloud CRM
 

Social CRM

Notas del editor

  1. "We are not a company with a community. We are a company that could not exist  without  its community." Robert Hern
  2. "We are not a company with a community. We are a company that could not exist  without  its community." Robert Hern
  3. We did some surveys not long ago to guide our work – will share our findings that now guide our SM strategy