Enabling Limitless Connectivity, Opportunity and Growth with Interconnection Fabrics
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A new breed of SDN-enabled interconnection fabrics is providing businesses full access to the cloud, while enabling today's service providers to create new managed and cloud service offerings, extend the reach of their products and services, discover new market opportunities, and ensure revenue growth. This discussion will also provide insight into how these fabrics combine infrastructure and connectivity to provide customers with more choice and greater flexibility when engineering holistic solutions. The session will also explore how businesses are utilizing managed services cohesively with their existing infrastructure via direct, secure and low latency connectivity over internal network fabrics as well as third-party network fabrics.
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Enabling Limitless Connectivity, Opportunity and Growth with Interconnection Fabrics
- 1. Enabling Limitless Connectivity, Opportunity and Growth with Interconnection Fabrics! ! ! Sagi Brody, CTO! @WebairSagi! sagi@webair.com
- 2. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Points of Discussion • What are Interconnection Fabrics?! • Why are they cool?! • What functionality & features do I get over what exists today?! • What can I use them for?! • How do they help me optimize my business?! • How can I extend this functionality into my own environment and to customers?! • How do they help me make me money?! • Whats next?! !
- 3. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Who & What are Interconnection Fabrics? “ Elastic, SDN based, ubiquitous Ethernet fabric” “Interconnection Platform” ! “software enabled interconnection platform” Open Cloud Exchange! “ one-to-many Ethernet connection to the cloud” Cloud Exchange! “advanced interconnection solution”
- 4. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM What does that actually mean? • One physical connection from your network to the fabric! • Ability to segment multiple “Virtual Cross Connects” (VXCs) to other networks/participants! • Ability to provision VXCs instantly via portals or APIs! • Connectivity to large big name clouds and other networks! • Metro Use-case! • Longhaul transport services! • No Long term commitments! • QoS & SLA
- 5. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Interconnection Fabric - Connect to Public Clouds before Maintaining 4:! • Physical ports on devices! • Paid cross connects! • Organized connections with 3rd parties! • Ports to monitor and manage at fixed speeds! • MetroEthernet fees to get to other PoPs
- 6. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Interconnection Fabric - Connect to Public Clouds 3 less:! • Physical ports wasted! • Paid cross connects! • Organized connections with 3rd parties! • Ports to monitor and manage at fixed speeds! • No MetroEthernet fees
- 7. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Interconnection Fabric - Metro Cross Connects ! • One “Market” can span a very large geographical area! • See the entire region as 1 large meet-me-room! • No need to build into multiple buildings! • Free VXCs within the metro region
- 8. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Interconnection Fabric - Long Haul - Before
- 9. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Interconnection Fabric - Long Haul - After ! • One “Market” can span a very large geographical area! • See the entire region as 1 large meet-me-room! • No need to build into multiple buildings! • Free VXCs within the metro region ! • Inexpensive Intra-Market Pricing! • Per VXC segmentation! • Don’t have to deploy gear, space, power! • No Monthly Term
- 10. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Interconnection Fabric - Long Haul — Simple! ! • Why use a traditional/simple transport provider when a fabric can provide the same service yet so much more long term value?
- 11. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM How do I do all that?? Example….
- 12. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Physical Cross Connects - “Just say No” ? Multiply this by 10x, 50x, 100x?
- 13. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Physical Cross Connects - “Just say No” ? Pros ! • Physically diverse and dedicated! • No lit equipment between you and 3rd party! • More secure (really)! Cons! • Resources to setup (Deploying techs, Remote hands, optics, cables)! • Time to setup (Waiting for days, NRCs, expedite fee)! • Consumes physical port on your and 3rd party devices (routers/switches/panels) regardless of importance of use-case! • High density port consumption leads to more devices, leads to more racks/power/space! • Very Expensive - Monthly MRCs, NRCs! • Requires turn ups, testing! • Troubleshooting….! • Long term commitment (for transport)
- 14. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM The “SDN” Alternative • Natural progression…. Moving “up the stack” with virtualization ! • Lots of SDN hype…. This is SDN realized in the public market! • The Meet-Me-Room itself is virtualized (Think 111 8th Ave, 1 Wilshire virtualized)! • Abstraction layer similar to cloud compute! • Decouple the Colo provider and the interconnection provider…. Better neutrality.. ! • Should you really use a fabric provided via the colo provider though? ! • Ability to easily move! ! • But….Will it work?! • PacketExchange tried something similar in the past, technology wasn't ready (Global L2 Domain)! • Newer hardware can provide proper scale, segmentation, QoS, SLAs (if built properly)! • Compute virtualization is now commoditized, nobody is arguing over it anymore.. Same will happen here.! • Start small, just like you did with virtualization….
- 15. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Interconnection Fabrics Pros ! • 1 Physical Xconnect to rule them all! • Don’t waste ports on your devices! • Cost of VXCs much less than physical cross connects. In some cases they’re free! • Provisioned Immediately! • No long term commitments! • Size VXCs as needed (10Mbps, 5Gbps, 10Gbps…)! • Analytics, Flow data, “Big Data”! Cons! • Middle man between you and 3rd party! • Security?! • Multi-tenant platform! • Multiple providers/networks on same platform! • Plus all other general cons associated to Public Cloud :)
- 16. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Start Small… Start Hybrid…
- 17. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Deploy Less Infrastructure at PoPs Traditional:! • Rack at PoPs! • Pay for Rack(s), Power, Xconnects, OOB…! • Manage/Maintain Equipment at the PoP! • Manage individual Xconnects physically! • OOB..
- 18. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Deploy Less Infrastructure at PoPs Alternative! • Connect transport directly to network fabrics! • VXCs cost much less than physical cross connects! • No gear to maintain, no rack or power fees..! • But begs the same question as ‘remote peering’
- 19. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Great…. What can a CSP/MSP/Host do with it?
- 20. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM 20 Founded: 1996! Headquarters: New York, NY! Services Offered: Public, Private & Hybrid Cloud, Dedicated Servers, Colocation, CDN, Security, DRaaS, Full Stack Ownership! ! Customers: Enterprise, Healthcare, eCommerce, SaaS, SMB, IT, Arts! ! The Webair Value: ! ➢ Over 18 years providing customers with best-in-class Managed Hosting solutions ! ➢ High-touch Support! ➢ Full ownership of our customer’s infrastructure stack so they can focus on their core business.
- 21. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Full Stack Ownership
- 22. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Application Hosting - Platforms In order to provide great application hosting we built:! • Cloud Compute Infrastructure! • Cloud Storage (NAS, SAN, Object)! • Load Balancing! • Firewalls! • DDoS Monitoring & Mitigation! • Backups! • Disaster Recovery! • Connectivity Options All Platforms had to be:! • Scalable! • Highly Available! • Multi-Tenant with proper segmentation! • Billable based on usage! • Support automated deployments! • HIPAA compliant! • Available internally
- 23. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM 23 Application Hosting - Platforms • Cloud Compute Infrastructure! • Cloud Storage (NAS, SAN, Object)! • Load Balancing! • Firewalls! • DDoS Monitoring & Mitigation! • Backups! • Disaster Recovery! • Connectivity Options AS-a-Service • Public Cloud! • Private Cloud! • Cloud Storage! • Load-Balancing-as-a-Service! • Firewall-as-a-Service! • Backups-as-a-Service! • Disaster Recovery-as-a-service! • Elastic Connectivity models Why are these platforms good?! • Already running thousands of customers in a multi-tenant environment ! • Stress tested! • Already segmented! • Multi-Use cases - Different industries, applications, workloads!
- 24. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Managed Infrastructure Fabric • Unrelated to Public network! • Customer segmentation ! • Flexible & Scalable
- 25. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM 25 Internal Managed Infrastructure Fabric…Extended
- 26. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Colocation Use Case • Colo is no longer about simple space and power! • Ecosystem of managed services is much more important! • “Security Blanket” of services! • Ability to mix and match infrastructures “behind the firewall”! • Virtualize specific layers of infrastructure! • Many Colo’s trying to “bolt” this on, easier for MSP to do it
- 27. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Internal Managed Infrastructure Fabric…Extended
- 28. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Interconnection Fabrics - Use case for Hosts/CSPs/MSPs Provide direct & simple connectivity between your customers infrastructure (colo, cloud, bare metal) and their VPCs in big name clouds.! • ~70% less expensive data transfer In/Out fees opposed to Internet based! • No double BW billing (you + 3rd party cloud)! • Direct, Secure, QoS! • Clean - no VPNs..
- 29. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Interconnection Fabrics - Use case for Hosts/CSPs/MSPs Xconnects on behalf of customers! • Barrier to entry much lower (VXCs make sense at much low BW #s where physical may not)! • Your customers have no clue about physical Xconnect fees and don’t want to pay them (Its not just about $/Mbps!)! • Stay competitive - Your competitors may pay less for Xconnects and transport! • The # of carriers available within your ecosystem/facilities are now much greater! • Look at customer Netflow data, offer direct VXCs to networks important to them (ie VOIP & MPLs)
- 30. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Interconnection Fabrics - Use case for Hosts/CSPs/MSPs • Transport:! • Don’t pay for large transport links w/ long term commitment! • Buy VXCs per customer, specifically sized to customer’s needs and priced accordingly! • Let the fabric deal with customer segmentation! • Removes risks associated with transport for specific customer use-cases! • Your existing transport provides no more value than 1 simple connection…
- 31. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Interconnection Fabrics - Use case for Hosts/CSPs/MSPs “Ask not what an Interconnection Fabric can do for you, ask what you can do for the fabric”
- 32. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Interconnection Fabrics - Use case for Hosts/CSPs/MSPs • Low Latency! • Secure! • No data transfer costs! • No VPNs
- 33. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM Taking it further Driving Value from connectivity! • Not just a COG! • “Future Proof” a business and be responsive to their needs ! • “Cloud” should not break the mold of an organization’s network security design! • Customized deployments
- 34. THE GLOBAL EVENT FOR THE CLOUD AND ! SERVICE PROVIDER ECOSYSTEM THANK YOU Sagi Brody, CTO! @WebairSagi! sagi@webair.com